Sachin Shenolikar

Content Marketing Director, Salesforce

United States

I lead multi-channel strategy across digital reports, blogs, SEO/AEO articles and newsletters for Salesforce's Marketing Cloud product.

Before Salesforce, I led award-winning branded content teams at The Washington Post, The Guardian and Group SJR, executing multi-million-dollar campaigns for brands like IBM, Samsung and Amazon. Prior to that, I was a reporter and editor at Sports Illustrated Kids, where I interviewed A-list pro athletes, reported from major sporting events and published a book about NFL history.

Whether shaping brand strategy or making content, I bring journalistic rigor, metrics-driven process and fresh ideas to build programs that resonate.

Portfolio
Salesforce
State of Marketing Report: Tenth Edition

I wrote Saleforce Marketing Cloud's top gated asset that looks at the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.

Washington Post
Working in the new age of collaboration

I conceived and edited this series with WaPo and Cisco about how successful businesses will need digital tools for an increasingly diverse and distributed workforce.

SoundCloud
Guardian Labs podcasts

I was the series editor for two Guardian Labs podcast series, Defining Moment and Progress Personified. I found compelling stories of people who made a major pivot in life.

Washington Post
Journey to the edge

How would you guide a business through a tough scenario? I conceived and edited this "choose your own adventure" style content for business leaders to pave a path through several industries.