State of Marketing Report: Tenth Edition
I wrote Saleforce Marketing Cloud's top gated asset that looks at the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.
I lead multi-channel content strategy across digital reports, blogs, SEO/AEO articles and newsletters for Salesforce's Marketing Cloud product.
Before Salesforce, I led award-winning branded content teams at The Washington Post, The Guardian and Group SJR, executing multi-million-dollar campaigns for brands like IBM, Samsung and Amazon. Prior to that, I was a reporter and editor at Sports Illustrated Kids, where I interviewed A-list pro athletes, reported from major sporting events and published a book about NFL history.
Whether shaping brand strategy or making content, I bring journalistic rigor, metrics-driven process and fresh ideas to build programs that resonate.
I wrote Saleforce Marketing Cloud's top gated asset that looks at the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.
I produced this video about how healthcare hackathons at MIT are pushing innovation forward by bringing together the brightest minds in the field.
Episodes from two Guardian Labs podcast series I worked on, Defining Moment and Progress Personified.
Salesforce surveyed 4,450 marketers on their progress with AI and where they think the industry is headed. I wrote the report and analysis of the findings.
Successful businesses will need digital tools for an increasingly diverse and distributed workforce. (Partner Content)
The age of agentic is transforming the way we communicate with customers. Here are four things to keep in mind as you navigate the year ahead.
The city of Joplin, Missouri, was hit by one of the deadliest tornados in US history. Thanks to on point rebuilding efforts, the town is now thriving.
How would you guide a business through a tough scenario? Use this "choose your own adventure" style content to pave a path through several industries.
What started as a tranquil summer day at the beach turned into a life-changing saga for one New Jersey family. Flash back to last August: Ivana Capra, her husband Rui, and their two children were on the way home from a trip to the Jersey Shore.