Israel
By Orlee Gillis published January 27, 2016 I think of myself as a visual content junkie. Visual content tools never cease to amaze me, and lately I've realized the added benefits of embedding tools - how much more effective they make your visuals.
No matter the device, we all want our websites to have sugar, spice, and everything nice. But what does that mean in marketing terms? Well let's start off with one thing. Our websites need to be engaging. But more than just engaging, we want our users (both old and new) and even our brand loyalists...
Share this: 156330 We always want to know the latest and the greatest. Lately, visual storytelling is dominating web platforms, with images and videos being redesigned in all directions. To name a few: The Wall Street Journal, ESPN, The Atlantic, and NASA. What's inspired this makeover?
While it can be difficult enough to capture the benefits of your product into one simple statement, the nature of the value proposition is specifying its content according to each individual customer (among many!). However, the more pointed the value towards the customer at hand is, the greater volume your product can speak.
When trying to reach your customer base, is your brand awareness highly dependent on social media platforms and on online marketing at large? You can probably relate to the jam-packed online audience that is drowning the select people who are actually your potential customers.
Did you know that 70% of marketers reported their plan to increase visual assets in 2015? That's a lot of marketers, and a lot of visual assets. Jason Korman, on behalf of the worldwide digital community, attests: People are looking for simple, less complex, communications - and are overwhelmed by data and info.
"More and more companies fear cyber attacks and I would not be surprised if those companies who say they have not yet been attacked simply do not realise that they have been ."
Who is your ideal customer? Right answer: the binge consumer. Wrong answer: any other kind of customer. Accomplishing the ideal is always a lofty goal. Especially when your ideal customer is the most challenging one to reach. But does alluring your ideal customer always need to be so difficult?
Last weekend, top-tier publishers such as NYTimes and the BBC UK's sites (and 11 other sites ) started serving a new type of content: malicious online ads to every visitor. This time, we're dealing with 'Ransomware delivered by Angler Exploit Kit'. The hackers involved got a good run for their money.
We're only a month into 2016, but somehow, between now and the end of 2015, we've already uncovered several big cyberattacks that big companies have fallen victim to.
PwC Global Corporate Intelligence Leader Mark Anderson explains the shift in perspective among hackers; what their goals are, and what they're aspiring to do: Hackers are now " more ambitious than ever. Their aim goes beyond targeting financial information to include a company's 'crown jewels' - customer data and intellectual property information, the loss of which, can bring down an entire business", says Anderson .
Without these folks, cybersecurity wouldn't be what it is today. It's not only tech innovations that grab our soft spot -- it's also the silver lining in the cloud of cyber crime. We're back with the winners from our Cybersecurity Challenge.
The goal of your content is to generate the clearest content ROI possible. But in reality, we spend much more than we realize on content, and much more than we gain - aka, unclear content ROI. If we prioritize our content ROI clarity, can the whole process which precedes it fall into place?
What is their coach telling these aspiring soccer players? They're actually shouting 'Do More with Less!' before they put their final hands-in. How is this connected to Content Repurposing? Let alone Content Marketing? For starters, without knowing their game strategy and equipping themselves to carry it out, these guys are less likely to score their winning goal.
In a recent Forrester survey, 74% of business buyers said they conduct more than half of their research online before making an offline purchase. What does this mean for marketers? Buyers are in control!
Recently, at Roojoom, we've pondered about our own strategies for measuring engagement. Our MO has always been: the more engaged our readers are, the more likely they are to convert. But why do we think this? And how can we be so sure?
We're taking a quick mini-break from our regular content to provide our readers with inspiration from other cybersecurity industry leaders. Buckets of interesting thoughts to share. "At the very top of the very top of the pyramid, practically in upper stratosphere, sit organizations that produce their own threat intelligence (TI), sourced from local artifacts and their own intelligence gathering activities."
People of all ages fantasize about summer vacation throughout the entire year. From the very last day of sandals weather, their hearts long for summertime livin' easy - all year long. All we ever want to be doing is frying an egg on the pavement, and lining up for the water slide in the blazing sun.
The 25th of April wasn't a simple day for British Airways, flag carrier and largest airline of the United Kingdom. On a regular day, the ba.com site is flooded with visitors, not only from the UK, but from prospects and customers worldwide.
This is the third part of our three-part series on C-Suite executives and how their roles are influenced by the growing risks in cybersecurity. Find them here: Part 1: " 5 Reasons Why Every CEO Must Be Cyber Secure " Part 2: " From Techie To Business Leader: The CISO's New Threat " Gartner research predicts that over the next 3 years, manual distribution of malicious content via social media will be the highest growing trend.
Your content can't develop beyond what it is currently unless you measure the return on content. You don't know how many people access it - so you can't gauge if people like it or not, or if it's generating new contacts. If you know this information, you could be breeding more shares than you currently have .
Ben Lang is the co-founder of Mapme, which allows users to build smart and beautiful maps without any coding required. Nowadays, we live in an open-sourced society where the customer base no longer waits to be told information -- they have access to all of it.
Performance marketing can sometimes loom over us as a complex process, requiring so many intricate details and vantage points, making the bottom of the funnel feel so much narrower and farther away from our view at the top. But do you want to limit lead generation to bottom of the funnel content only?
Akamai said it first : hacktivism is thriving. Hacktivists worldwide are like-minded in their incentive to utilize sophisticated attack tools, and their accountable presence around the globe is both enabled and fostered by online platforms, such as social media. They're determined to hacktivate, and our hyperconnected cyberspace gives them the support they need.