Nicolette Clark

Freelance writer, storyteller, content strategist & copyeditor

United States

With 10 years of marketing experience, I've created content for law firms, HR and payroll providers, tech companies, and government agencies. My expertise includes developing content strategies, writing, and editing website copy, articles, videos, social media posts, ads, presentations, and more—all aimed at increasing brand visibility, attracting leads, retaining customers, and improving search rankings.

📝 HR Experience
In the HR industry, I create content marketing campaigns that guide prospects through the buyer’s journey based on their needs and the value of HR solutions. I work with internal teams to position products effectively and translate marketing information into clear messaging.

⚖️ Law Experience
I have several years of experience working with various law firms, managing communications, content development, and public relations. My work includes creating and editing newsletters, email alerts, press releases, attorney bios, award submissions, social media, and multimedia stories.

💡 Tech Experience
As a tech writer, I've written emails, social media posts, whitepapers, case studies, and data sheets on digital transformation, cybersecurity, DevOps, identity management, cloud computing, and digital asset management.

How We Can Work Together
✔️ Bring your content vision to life
✔️ Develop campaign concepts with segmented messaging
✔️ Improve your email strategies for better engagement
✔️ Build a bank of engaging, brand-aligned content for organic social
✔️ Implement keyword strategies to drive traffic
✔️ Ensure content aligns with your brand
✔️ Deliver content that needs very little editing

Let's talk! Please contact me via:
📩 [email protected]

Portfolio
Paychex
1/30/23
6 Tips to Choose the Right PEO

The key to choosing the right PEO is determining which one makes sense for your business and specific HR needs. Here's six tips to help you get started.

William Mattar
12/2/22
NHTSA Estimates Show Record Increase in Fatalities

Nearly 10,000 people died in car crashes in the first quarter of 2022, according to early estimates released by the National Highway Traffic Safety Administration. This is a 7% increase over the 8,935 deaths reported in the same quarter in 2021. Read on to learn more about the data, the long-term plan to save lives, and common causes of fatal accidents.

Goldberg Segalla
03/10/21
Berdzik Named to The National Law Journal's Health Care Trailblazers

Caroline J. Berdzik, a partner based in Goldberg Segalla's Princeton office and a member of the firm's most senior leadership, has been named to The National Law Journal's 2021 list of Health Care/Life Sciences Trailblazers, which recognized her as an "agent of change."

Goldberg Segalla
09/1/20
Consumer Product Regulation

Goldberg Segalla represents major manufacturers of consumer and household products in national, regional and local litigation, as well as in regulatory and risk prevention forums.