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MICHAEL HOCHMAN

• Content Copywriter • Marketing Manager • Media Professional

Experienced Creative Content Copywriter, Marketing Manager, and Communications Professional with additional skills in Email & Event Marketing, Advertising & Promotions, Broadcasting, Copyediting, Journalism, and Design.

Talented, creative, and efficient content, marketing, and copywriting specialist with experience in a variety of fields in a bevy of industries, drawing from years of full-time, agency, and freelance marketing and writing for commercial business, broadcasting, and web environs.

I am an idea guy, always on the creative forefront, uniquely and innovatively, seeking an opportunity to join a progressive organization and utilize my unique writing and marketing skills and experience to take a creative team the next level.

Portfolio

Résumés and Recommendations

Published Article Samples

ApartmentGuide
ApartmentGuide: "The 10 Best Beer Cities in America"

Article for ApartmentGuide national rental site: "America is experiencing a new golden age of craft brewing and beer culture, with amazing taprooms and beer gardens springing up in almost every city, many of which may surprise you. The debate ends now... here are the ten best beer cities in the nation."

rent.com
Rent.com: "America's Most Unique New Year's Eve Celebrations"

Article for rent.com national rental site: "Every December 31, it seems as if all of America is jammed into Times Square to watch the ball drop. But the actual attendance at the world's biggest New Year's party is just a paltry million people. That leaves another 325 million folks to find another awesome spot to celebrate the turn of the calendar." see more...

beyond.com / Nexxt
beyond.com: "The Laid-Off Life, Year One"

Article for beyond.com national job search site: "Recently, I surpassed my anniversary of one year since my layoff. No party, no fireworks, but plenty of self-reflection and introspection. However, I did mark the date by watching the movie 'Up in the Air.'" see more...

beyond.com / Nexxt
beyond.com: "Job Interview with the Vampire"

Article for beyond.com national job search site: "Prepare as best you can to walk out the door and face the world, adjust to challenges as they come at you, and do the best you can. And sometimes, on those worst of days, when you feel you’ve tried your best but failed nonetheless, someone will point at you and say ‘That’s my guy.'" see more...

beyond.com / Nexxt
beyond.com: "Being The Change You Wish To See"

Article for beyond.com national job search site: "If your job is making you miserable, don’t stay. Don’t worry about parochial guilt of being happy with what you have because others have it worse. Don’t be satisfied with the less-green grass. Nearly 20 percent of the U.S. workforce is underemployed; stop being a statistic. Start looking for that new, better position rightnow." see more...

beyond.com / Nexxt
beyond.com: "The Impression That I Get"

Article for beyond.com national job search site: "Nearly always overlooked is your last impression. A really good pie can be excellent at the first bite, but if that final taste is sour, that’s your lasting impression of the pie. Bet you’ll never order that pie again, and maybe not even patronize that restaurant again. Pie faux pas FTL." see more...

beyond.com / Nexxt
beyond.com: "My Baby, She Wrote Me a (Cover) Letter"

Article for beyond.com national job search site: "Follow any directions. Keep. It. Brief. Think of your cover letter more like an introduction to your résumé, and to you, and less like a prose version of your résumé. Save that for your interview. [From tweetajob.com: 'Best article on cover letters I have read!']" see more...

Email Marketing Campaign Samples

Feith Systems Events
Feith Live Seminar Series Marketing Campaign Emails

Email campaign samples for the Feith Systems "DC Live Business Process & Records Management Expo" live educational conference, for which over 500 Records Management, SharePoint, and Information Governance professionals attended in Washington.

Feith Systems Events
Feith Customer Event Marketing Campaign Emails

Email campaign samples for Feith Systems' customer events including the FACT Annual Conference, Feith Federal Symposium government Intelligence Community customer event, and RMU Live Records Managers live education forum.

Feith Systems Events
Feith Standalone Webinars Marketing Campaign Emails

Email campaign samples for registration call-to-action for Feith Systems' highly successful educational and sales webinars for a variety of topics and industries including higher education, pharmaceutical, business process management, and more.

Feith Systems Events
Feith Customer Engagement Campaign Email

Email newsletter sample of Feith Systems "FeithConnect" customer news & events update and product upsell quarterly engagement e-newsletter.

Advertising and Marketing Content Samples

Feith Systems Events
Feith Systems Website Copy Sample

Feith Systems "Records Management University" educational webinar series landing and call-to-action page web copy.

Feith Systems Events
Feith Systems Website Copy Sample

Feith Systems "DC Live! Federal Symposium BPM & Records Management Conference" live educational conference landing and call-to-action page web copy.

Creative Copywriting Samples

extracrispy.com / myrecipies.com
"The Magic of Barbecue Turkey Bacon" (The Bacon Critic)

Creative web submission copy for myrecipies.com (formerly extracrispy.com): "Like Oprah and her bread, I love bacon. It’s nature’s perfect food; entrée, side, or topping. Rarely do I polish off a pristine sandwich, stack of pancakes or slice of pizza without the addition of a slab of cured and fricasseed pork belly." see more...

popmatters.com
Creative Art Review: "Arkells: 'Morning Report'"

Creative web submission copy for popmatters.com: "With the release of Morning Report, Ontario’s Arkells are showing the strongest signs of not only taking the reins of the Tragically Hip’s high horse, but doing something The Hip-sters were never able to do: Break it big in the US." see more...

Philadelphia Magazine
"Get Out of the Suburbs: The Fillmore Philadelphia"

Magazine submission copy for Philadelphia Magazine: "Embracing the disconnect, the dichotomy that draws artificial lines along City Line ("You take the city and we’ll stay out here in the counties after 5."), Philly pholks and their economy-driving, commute-in-for-the-day suburban brethren have always had a tenuous symbiotic relationship." see more...

Philadelphia Magazine
"Who’s Embarrassing Philly This Week: Ed Rendell"

Magazine submission copy for Philadelphia Magazine: "Listen Gov, Philly doesn’t need your help finding a reason to collectively facepalm yet another representative of this fine city for proving our national reputation (even if you are from New York City. New York City!?). You might-as-well just throw snowballs at Santa yourself. Oh wait, you did." see more...

Philadelphia Magazine
"Who’s Embarrassing Philly This Week: Bill Cosby"

Magazine submission copy for Philadelphia Magazine: "Bill was our guy. Our Philly guy. Our Brand Ambassador. The Temple guy. The world knew Bill Cosby, the comedian, was from Philly and Philly was damned proud of it. Now the world knows that Bill Cosby, rapist, is from Philly, and it makes me ill. Being the home of the 'World’s Most Famous Pervert' is now part of our brand." see more...

Philadelphia Magazine
"Who’s Embarrassing Philly This Week: 'Crossing Broad' Commenters"

Magazine submission copy for Philadelphia Magazine: "Crossing Broad’s comment section is the internetification of everything the rest of the country reviles most about what they think Philly sports fans are like. It’s (unabashedly) unedited. It’s (mostly) unmoderated. It’s (painfully) misogynistic. It’s racist. It’s homophobic. It’s click bait. Most websites have trolls; Crossing Broad is all trolls, all the time. And that’s just fine with Scott" see more...

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