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Michael Hochman

Content Writer, Marketing Manager, and Media Professional

Location icon 📧 email: mphochman [at] aim [dot] com

Experienced Creative Content Copywriter, Marketing Manager, and Communications Professional
with additional skills in Email & Event Marketing, Advertising & Promotions, Broadcasting, and Design.

Talented, creative, and efficient content specialist with experience in a variety of fields in a bevy of industries,
drawing from years of full-time, agency, and freelance marketing for commercial business, broadcasting, and web environs.

I am an idea guy, always on the creative forefront, uniquely and innovatively, seeking an opportunity to join a progressive organization
and utilize my unique writing and marketing skills and experience to take a creative team the next level.


Résumés and Recommendations

Published Articles / Nexxt
The Laid-Off Life: Year One

Recently, I surpassed my anniversary of one year since my layoff. No party, no fireworks, but plenty of self-reflection and introspection. But I did mark the date by watching the movie "Up in the Air". There’s a film that will make your unemployment depression take a whole new spiral. One line in the movie, about being fired and how people react to it among many other themes, hit me. It says, "Commonly, it takes one month of searching for every$10,000 you expect to earn in salary." / Nexxt
The Laid-Off Life: Job Interview with the Vampire

I totally, utterly, and completely bombed a job interview once. I talked too much; I know this because the interviewer told me so. He said I didn’t have the direct experience they were looking for. My sense of humor was so far removed from his, it could have been in a different room. He even asked me what kind of music I liked. When answering the generic and usually-safe “anything but country”, he scowled and informed me that was his favorite. He told me the next time I get an interview... / Nexxt
The Laid-Off Life: Being The Change You Wish To See

In this most-trying of economic and employment times, we are trained to believe – no, we inherently believe – that the simple fact of having a job when others don’t should make us happy. "It could be worse", we tell ourselves. "At least I have a job. Who am I to complain?" I would imagine that every employed person in America knows at least one, and most likely several, people that are unemployed. Family, friends, until-recently-co-workers. They most likely have been avoiding an axe... / Nexxt
The Laid-Off Life: The Impression That I Get

A lot of lip service - in the job hunt, in dating, in sales, in life - is paid to first impressions. You know, they say you never get a second chance to make a first impression (or a second chance to fix your parachute). But often and nearly always overlooked is your last impression. A really good pie can be excellent at the first bite, but if that final taste is sour, that’s your lasting impression of the pie. Bet you’ll never order that pie again, and maybe not even patronize that... / Nexxt
The Laid-Off Life: Second First Impressions

I have a second interview this week for a job I have a feeling I’m really close to. Second interviews are a fluid thing that can be strikingly different than your initial interview, a different animal all together. Or they can be the same with different people. Or it can be a test to see if a first (and last) impression holds up under different circumstances. So, how does one prepare for a call-back and what should one expect? I’m no expert (as I’ve me

Email Marketing Campaign Samples

Feith Systems Events
Feith Virtual Education Series Marketing Campaign Emails

Records Management University is a unique and wildly popular series of educational webinars dedicated to serving Records Management professionals of all levels, now it its third semester. The first of 6 biweekly classes kicks off next week on Tuesday March 8, so register now! Why should you register? Just ask any of the over 3,000 Records & Information Management and Information Governance professionals just like you who have already joined us, and they'll tell you RMU shouldn't be missed!...

Feith Systems Events
Feith Live Seminar Series Marketing Campaign Emails

Since its inception in 2008, DC LIVE! has grown to become the top DC destination for targeted education, technology advancements, and critical industry networking in BPM, RIM, and iG. With nearly 1,000 registrants, our 2015 sessions sold out quickly, so don't delay... this is a limited-attendance event and free seats will go fast. Register for your free spot now before they're all gone. Oh, and breakfast and lunch will be available, so there's no excuse! DC LIVE! consists of two concurrently...

Feith Systems Events
Feith Customer Event Marketing Campaign Emails

FACT is your one and only place to get training, presentations, and theory on specific Feith applications and solutions, demonstrations of the newest advances in the software and the theories behind them, the opportunity to learn more about industry issues critical to those in the Feith community, a chance to take a sneak peek at upcoming releases and products, and time to interface and network with members of every department as Feith as well as fellow Feith users and organizations. FACT is...

Feith Systems Events
Feith Standalone Webinars Marketing Campaign Emails

You already know there's so much riding on your Pharmacovigilance process... not just protecting the investments your organization has made in your product, but more importantly, protecting the well being of your customers. Now may be a critical and vital time to implement a more agile solution. Drug Safety is a global responsibility for every organization, and when you're tracking

Feith Systems Events
Feith Customer Engagement Campaign Email

As more and more records such as email need managing, manual categorizing for Records Management isn't just slow, it's pretty close to impossible. In the 21st century, RMA not only needs to be automated but fast. Coming down the line from Feith is a brand new AutoCategorizer, or AutoCat, that will categorize your documents at blazing speeds using Boolean rules, like Google does. But if you want to go even deeper using more complex Bayesian

Advertising and Marketing Content Samples

Feith Systems Events
Records Management University: Online CRM Credit Course

Welcome to Records Management University, a series of online courses dedicated to serving Records Management professionals, now in its fourth semester. Why should you register? Just ask any of over 3,500 RM & IG professionals, just like you, who have already joined us! Dean of Records Management, Mitch Farbstein, lead you through this educational, informational, and fun webinar course. We will spotlight the latest news, innovations, theory and concepts, critical industry issues, best...

Feith Systems Events
DC LIVE! Federal Symposium Business Process and Records Management Conference

Since its inception in 2008, The DC LIVE! Federal Symposium has grown to become the top DC destination for targeted education, technology advancements, and critical industry networking in BPM, RIM, and iG. With nearly 1,000 registrants, our last sessions sold out quickly, so don’t delay… this is a limited-attendance event and seats will go fast.

Creative Copywriting Samples
The Magic of Barbecue Turkey Bacon (The Bacon Critic)

Like Oprah and her bread, I love bacon. It’s nature’s perfect food; entrée, side, or topping. Every meat-eating mammal agrees (well, maybe not those of the porcine persuasion). So rarely do I polish off a pristine sandwich, stack of pancakes, or slice of pizza without the addition of a slab of cured and fricasseed pork belly. That’s doubly true with the Great American Burger. And friends, The Public Eye produced some killer Memphis-style
Long-Form Album Review: Arkells: 'Morning Report'

With the release of Morning Report, Ontario’s Arkells are showing the strongest signs of not only taking the reins of the Tragically Hip’s high horse, but doing something The Hip-sters were never able to do: Break it big in the US.

Philadelphia Magazine
Get Out of the Suburbs: The Fillmore Philadelphia

If you haven’t noticed, suburban friends, Philly is going through quite a revolution. Publications from New York to Katmandu have taken notice. We’re a World Heritage City. We’re a new foodie mecca. The local music scene is 🔥, as the kids say. AND YOU’RE MISSING OUT.

Philadelphia Magazine
Who’s Embarrassing Philly This Week: Ed Rendell

Listen Gov, we get it. You agree with Trump way more than whoever the Democrat version of Reince Priebus is cares to admit. Trump loves to call people losers; you love to call people wusses. Trump wants to “Make American Great Again”; you speculate on “How America's Leaders Lost the Guts to Make Us Great”. But for now, please, until November 8th, can you have a little more quiet time? Save those conversations for your 3am Wawa

Philadelphia Magazine
Who’s Embarrassing Philly This Week: Bill Cosby

Bill was our guy. Our Philly guy. Our Brand Ambassador. The Temple guy. The Fat Albert guy. All those sweatshirts. The world knew Bill Cosby, the comedian, was from Philly and Philly was damned proud of it. Now the world knows that Bill Cosby, (alleged) rapist, is from Philly, and it makes me ill. Being the home of the World’s Most Famous Pervert is now part of our brand.

Philadelphia Magazine
Who’s Embarrassing Philly This Week: Crossing Broad Commenters

Much has been written about Kyle Scott, founder, editor, and fire-stoker-in-chief of Crossing Broad and his blog. He isn’t afraid to be everything that the traditional media’s sports blogs aren’t, and ‘irreverent’ is just the beginning. He eschews breaking down plays and game recaps in favor of which player is cheating with which other player’s wife and what epithet is coming out of Riley Cooper’s mouth today and where Jeff Carter is vacationing (yes, still). And not only is that what Scott...