Matt Bennett

Senior Copywriter

United States

Award-winning advertising writer with extensive experience in banking, financial services, and consumer retail industries. Skilled at turning complicated jargon into persuasive, user-friendly copy whether the topic is investing, financing, wealth management, or banking.

Adept at writing for both B2B and B2C audiences. Long history of producing timely content related to U.S. and foreign markets and economies. Excellent knowledge of equity asset classes, well-versed in fixed income.

Comfortable writing for all forms of media—digital, print, broadcast, social, video, and more. Strong research skills, a meticulous approach to proofreading, and a reputation for developing genuinely collaborative relationships with senior leaders, designers, project managers, and compliance reviewers.

Portfolio
The Atlantic
Five Myths of International Investing

While many investors have taken advantage of the six-year rally in U.S. stocks, they may have overlooked attractive opportunities overseas. Despite the recent struggles of some international markets, there are powerful reasons to look outside the U.S. for stock investments, such as enhanced diversification, the potential for better risk-adjusted returns, and more.

Digital
2021
Wealth CTAs

Highlight Citizens' wealth capabilities and services, from its robo-advisor to retirement and everything in between.

Placed in Pittsburgh Magazine
2019
Citizens' Wealth Advice

Awareness ad to inform prospective customers about Citizens' wealth management capabilities.

Western Asset Fund Collateral
2018
Core Plus Bond Fund

How Western Asset’s differentiated market viewpoint and value investing style separate it from traditional bond managers.

Wealth Management Direct Mail
2021
A Plan for Life, Cash for Today

Persuade current Wealth customers to increase their investment allocations or to start investing.

Multi-channel Distribution
2016
Fidelity on Rising Rates

A discussion of the economic and asset allocation implications of higher interest rates.