Marie-Hélène Lapina

French & English Lifestyle Copywriter / Editor

Netherlands

My insatiable thirst for knowledge combined to my natural curiosity always pushed beyond my own limits and boundaries. I have dabbed in different lifestyle industries from cosmetics to photography or travel to fashion to finally found myself immersed in the exciting world of start ups where I work as a PR and Marketing Manager.

My trademark is to combine strong business knowledge to a high level of creativity. Whatever I do I always ask myself "What consuming behavior do we want to create and how can we get there?"

Besides my PR and Marketing role, I indulge in performing freelance copywriting gigs, in French and English, for fashion and lifestyle companies.

Amongst others, I frequently work with Tommy Hilfiger, eDreams, NOW FASHION, The Moss Magazine and Calvin Klein. I truly enjoy to write for new lifestyle oriented brands and/or projects and to extend my knowledge and experience.

Portfolio
Lomography
Lomography at photokina

Do you need to get visually high? To feel that your inner creative senses are stimulated? We have the perfect spot for you: our Lomography Analogue Circus booth and its diverse interactive stations at photokina lead you through the magic world of analogue images.

The Minimalista
The Minimalista

The Minimalista is a lifestyle magazine that features whatever makes a lifestyle fashionable.

eDreams
2015/2016
French Copywriter

I collaborate very often as a freelance French copywriter for the travel website eDreams. Within a year I created over 300 articles (between 300 and 500 words each) that cover hundreds of destinations, airports and airlines introductions.

Tommy Hilfiger
Main French Copywriter

I worked during nearly 2 years with Tommy Hilfiger as a "main French copywriter" and was in charge of the creation of the online and the offline content as well.

Cocoon Tales
02/11/2016
Art together with The Art Bowl

Bad art irritates me. In the same way I can't unfortunately afford a gigantic Dali in my living room. By the way how do you define sucky art? Oh and what is art anyway? "The purpose of art is washing the dust of daily life off our soul" Picasso I connect art with passion, although...