I stand at the intersection of creative and corporate as: a collaborator, a strategist, a catalyst, a wordsmith, an innovator, a connector, an achiever, an exceeder, a conversation starter.
My experience in copywriting, content marketing/ strategy, storytelling, and brand voice is remarkably wide-ranging, spanning platforms, formats, mediums, audiences, and delivery methods. In everything I write, I seek astounding impact, exceptional quality, and maximum engagement. I am a master at shifting tones and honing in on the most effective voice for any campaign. I see the box and look outside it, marveling at the glittering possibilities that lie outside convention.
Come, step outside the box with me. Let's make something with sparks.
[The portfolio below represents only a portion of Maggie Schlundt's work. If there is a content style or media platform that you would like to see more of, please contact Maggie directly.]
Paying attention to your remote worker's morale will pay off. As little as 10 years ago, the idea of working remotely was unimaginable. Now, remote work and telecommuting are quickly on the rise as employers recognize the remarkable impact a work-from-home environment can have on a company's finances, productivity, and employee's well being.
Congratulations, a wedding is in the works! The bride-to-be has found the love of her life and you are strapping in for months of incredible celebrations leading up to the big day. To us though, one of the biggest (and most fun) festivities to plan is the bachelorette party.
August is just around the corner, and you might be starting to feel that familiar travel itch. Whether you're looking to hop in the car for a road trip, or you're ready to get on a plane and travel the world, we put together a list of the best places to visit in August for every type of wanderer.
Your employees are the legs on which your company stands, the motor that keeps your company moving forward. They are essential to your success and they deserve to be reminded every day just how valued they are.
It's about to be your birthday! (Yay!) It's time to start planning how you want to celebrate. If you're anything like us, you struggle to come up with ideas of birthday activities that are equal parts fun and special. You want to feel like royalty because this is the one day a year that you can wear a crown without judgment.
International Women's Day is this Sunday, March 8th. As a company filled with fierce, strong women, this is one of our favorite days of the year. It's an opportunity to celebrate the inspirational trailblazing women in history who came before us. This is a global holiday celebrating the remarkable, impactful achievements of women.
We know you love to explore, but every explorer is different. What type are you? Take this special Would You Rather quiz to find out. Be warned: some of these choices are tough.
An article detailing the use of video/projections in live theatre, and their likely escalating integration in theatre's future. Includes an interview with national video/projection designer Brian Freeland. Was published on web and in the playbill for the production of 'Body of an American'.
Welcome to the future! Millions of people across the globe are now working remotely. Advancing technology has made it easier than ever to connect and collaborate with your team from anywhere in the world. Remote work comes with its own unique challenges though.
An article highlighting the myriad ways in which people work to profit from tragedy. This article served as enrichment content in the playbill for the production 'Gloria' and was additionally published on the organization's website.
Black Friday sales email promoting Let's Roam deals. (Please note that formatting has shifted in transferring e-mail to PDF).
Portion of email promoting the Adventures From Scratch: Date Edition book, highlighting real purchasers. (Please note that formatting my have shifted when transferring email into PDF format. The remainder of email contained testimonials and reviews.)
A sales email offering exclusive deals to newsletter subscribers. (Please note that formatting has shifted when transferring email to PDF.)
B2B Email promoting Let's Roam's Team Building Activities. (Part of a win-back email drip campaign. Please note that formatting has shifted when transferring from email to PDF.)
Newsletter-style email for our email subscribers, highlighting top blogs. (Please note that formatting has shifted when transferring from email to PDF).
E-blast celebrating 20 Years of Curious Artists
E-blast, rallying Curious supporters to come together around a common cause: art and advocacy.
E-blast about Curious Theatre Company's Revolution.
E-blast to promote an annual day of giving, focused on the cast of the play 'The Humans'.
An e-blast promoting opportunities at Curious.
Books, Scratch-off Adventure and Activity Books
Content written, conceived, and led by Maggie Schlundt. A book created to transform the way couples connect. An interactive date book to fill relationships with everyday excitement. Brimming with ready-made dates and romance-sparking adventures.
Content written, conceived, and led by Maggie Schlundt. A book to spark a sense of adventure in families across the world. With 50+ hidden challenges, tear-out surprises, and interactive elements, this is the ultimate scratch-off family adventure book.
Social Media Campaigns
Paid social ad promoting scratch-off date book Adventures from Scratch
Facebook/Instagram Ad for Valentine's Day, ad Promoting Scavenger Hunts
Facebook/Instagram Ad Promoting Adventures from Scratch: Family Edition
Social Media post promoting seasonal giving
A Thanksgiving post sharing photos from past family-centered Curious Theatre Productions
A post celebrating the results of Colorado Gives Day
A series of posts celebrating an organizational anniversary with quotes from artists and stakeholders
Grant Proposals / Applications
A grant proposal detailing Curious Theatre Company's social justice, community outreach, and Equity, Leadership, and Diversity initiatives. This proposal was approved for funding and pushed Curious to take said initiatives further.
A grant proposal submitted to the Bonfils-Stanton Foundation requesting increased General Operating Support for Curious Theatre Company. This proposal was approved and strengthened our relationship between Curious and the Foundation.
Grant Proposal, submitted to the National Endowment for the Arts, applying for funding in support of a project that will create and tour a play about Denver's dark KKK History. This project was awarded full funding.
Program/Playbill Content, Spreads
An ad promoting a special theatre deal.
An interactive MadLib journey that allows readers/participants to be a part of the organization's story while learning about its impact.
A presentation on stewardship, motivation, and cultivation, presented to Institute for Leaders in Development panelists.
A spread in the theatre's annual magazine/program sharing the organization's accomplishments and the wide reach of their audience.
Signage/Ads encouraging text-to-give donations for the production of 'Underground Railroad Game'.
A Solicitation Campaign, mailed to Creede Repertory Theatre patrons, created in collaboration with RoShamBo Graphic Design Studio. Part of a multi-channel campaign that boosted organizational revenue.
A Solicitation Campaign, mailed to Curious Theatre Company patrons, created in collaboration with 2Fold Design Studio. Part of a multi-channel campaign that raised 145% more than previous campaigns launched in that time frame.
An appeal campaign, mailed to Curious Theatre Company patrons, created in collaboration with 2Fold Graphic Design Studio. Part of a multi-channel campaign that asserted our mission, boosted organizational revenue, and increased overall patron loyalty.
For patrons and fans of Curious Theatre Company, a quiz to determine which Curious staff or company member (i.e. "What Type of Curious") they are. Designed to share details of Curious Theatre favorites' personalities, to engage patrons in a unique way, and to raise funds.
A piece created in honor of Curious Theatre Company's 20th Anniversary celebrating progress and accomplishments with infographics and a letter from the founder. Part of a larger multi-channel campaign that increased both engagement and revenue.
A letter sharing Curious Theatre Company's commitment to Artists, from the perspective of a longtime artistic company member (written by me, printed with his signature and his story with his approval). This campaign sparked a 45% revenue increased over previous end-of-year campaigns.
White Paper detailing success/results of Curious Theatre Company’s new administrative structure:THE LOYALTY TARGET. I contributed content for this piece, which was created in collaboration with Curious’ Managing Director (project lead), Graphic Designer, and Community Engagement Organizer.
Brochure/booklet, created to promote/inform about Creede Repertory Theatre ’s $3 Million Endowment Campaign
Curious Theatre Company Corporate Sponsorship Packet, seeking Corporate Support for Curious' 22nd Production Season
Maggie Schlundt wrote copy for full website, including the landing/product pages for both the family and date editions of the books. "50+ scratch-off adventures, on-the-go challenges, in-home discoveries, and tear-out surprises. Make life extraordinary with Adventures From Scratch by Let's Roam."
Webpage describing how app-led scavenger hunts work for curious consumers.
Landing page for Let's Roam Virtual Birthday Parties, copy written by Maggie Schlundt. "Bring friends and family together to play super-fun online games with built-in video call software to spread birthday love."
Kickstarter page created to launch Adventures from Scratch (a new physical product from Let's Roam). All copy on page was written by Maggie Schlundt. "A book to spark your sense of adventure and to lead your family into the incredible - 50+ scratch off-adventures & on-the-go challenges 142 backers pledged $10,727 to help bring this project to life."
A celebration of an actor, to promote a production.
Copy promoting a special event.
A digital invitation to a special event celebrating immigrants and refugees while activating our audiences.
An Invitation to Curious Theatre Company's Season Reveal Party
An Invitation to Curious Theatre Company's 'Cake & Cocktails' Fundraiser
Videos (scripted and conceived)
Video created to promote Adventures from Scratch
"The future of Team Building is here." A video promoting Let's Roam's Virtual Team Building Activities.
"Ho ho hello!". 'Santa Poem', a holiday promotional video for Let's Roam, featuring Santa Claus himself.
"Stay in. Party On!". A video promoting Let's Roam's Virtual Game Night platform.
A compilation of Curious Theatre Company stakeholders sharing why they "act". Created to promote a fundraising campaign and to encourage wide patron participation/engagement.
A short video explaining Let's Roam's in-home scavenger hunts.
Curious Theatre Company highlights where donated funds go, and the true impact of patron support, by talking to our core artists.
A short video featuring two actors in the Curious Theatre Company Production of 'Body of an American', created to promote Colorado Gives Day.
A poem published in Creede Repertory Theatre’s 50th Anniversary commemorative book, sharing my affinity for the magical town.
A poem written after moving from the small town of Creede to Denver and the lessons I learned about "Theatre Family".