Lynnett Yip

Writer

Singapore

Wordsmith, avid traveller, foodie and on a pursuit of discovering and trying new things.

October 2012-June 2017: Helmed the beauty section of The Malaysian Women’s Weekly, one of Malaysia’s bestselling women's lifestyle magazines, for almost 5 years.

June 2017-January 2018: Joined a team of beauty writers-slash-lovers to produce useful beauty content for the esteemed Her World Singapore.

Other notable experiences: Content writing, copywriting, web writing, copy-editing, Chinese-to-English translation.

Showcased here are some of my work throughout the years; do drop me a line if you'd like to see more writing samples.

Get in touch for collaborations and opportunities.

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Portfolio

Freelance (sorted by date)

South China Morning Post
01/01/2020
How boba, or bubble tea, went global

Researched, compiled and authored the article on the origins of bubble tea and its resurgence for SCMP's luxury online portal, STYLE Magazine.

The Singapore Women's Weekly
09/05/2019
The Best Time-Saving Powder Foundations For Busy Mornings

Researched, compiled and authored the article on the ever-convenient powder foundation for Singapore Press Holdings' Digital Trending Desk department. The article was subsequently picked up by SPH's in-house magazines.

Harper's Bazaar Singapore
07/04/2019
8 French Beauty Tips That Work For Singaporeans

Researched, compiled and authored the article on useful French beauty tips for Singapore Press Holdings' Digital Trending Desk department. The article was subsequently picked up by SPH's in-house magazines.

Harper's Bazaar Singapore
06/26/2019
10 French Beauty Influencers To Follow On Instagram Right Now

Researched, compiled and authored the article on the top 10 must-follow French beauty influencers for Singapore Press Holdings' Digital Trending Desk department. The article was subsequently picked up by SPH's in-house magazines.

Her World Singapore
04/06/2018
17 Things to Know About Laser Treatments

Researched, conducted detailed interviews with aesthetic physician, Dr Vanessa Phua and authored the article on everything one should know about laser treatments.

Editorial: Her World Singapore

Her World Singapore (Sep 2017)
09/01/2017
Beauty News (snippets)

Co-author of the regular monthly column. For this issue, I attended the media event and floor tour, and authored the 1-pager on the new TANGS Beauty Services floor

Her World Singapore (Sep 2017)
09/01/2017
New-gen Clay Masks

Compiled the relevant products and authored the 2-page feature

Editorial: The Malaysian Women’s Weekly

The Malaysian Women's Weekly (Dec 2016)
12/01/2016
Present(s) Perfect

Compiled and authored the 4-page feature on Christmas beauty gifts

The Malaysian Women's Weekly (Nov 2016)
11/01/2016
Travel Essentials

Planned and organised the product styling photoshoot with Fashion Editor; main author for the 6-page spread

The Malaysian Women's Weekly (Oct 2016)
10/01/2016
Keeping It All In The Family

Attended a press trip by Dr. Wu to Taipei, interviewed the father-son duo as well as celebrity Hannah Quinlivan and authored the 4-page feature alongside other family-owned businesses

The Malaysian Women's Weekly (Sep 2016)
09/01/2016
Beauty News

Main author for the monthly column; interviewed key brand experts of Skeyndor and It Cosmetics for this particular issue

The Malaysian Women's Weekly (Jul 2016)
07/01/2016
Ready For A Hair Adventure?

Managed the hair makeover sessions, directed the photoshoot and authored the 3-page feature

The Malaysian Women's Weekly (Jun 2016)
06/01/2016
Spa Awards 2016

Coordinated spa reviews and authored a 14-page winners feature

The Malaysian Women's Weekly (Apr 2016)
04/01/2016
Yours, Naturally

Co-ordinated the product styling photoshoot and authored the 4-page feature on natural and organic beauty products

The Malaysian Women's Weekly (Feb 2016)
02/01/2016
Scent From The Heart

Compiled and authored the 1-page feature on fragrances

The Malaysian Women's Weekly (Feb 2016)
02/01/2016
Staying Power

Managed the photoshoot and authored the 4-page spread

The Malaysian Women's Weekly (Jan 2016)
01/01/2016
A State Of Harmony

Interviewed SVP, Global GM of Origins and authored the 2-page feature

The Malaysian Women's Weekly (Dec 2015)
12/01/2015
Blush Crush

Co-ordinated and styled the product shoot for a 2-page feature on blushers

The Malaysian Women's Weekly (Nov 2015)
11/01/2015
Beautiful Skin Starts Here

Attended a press trip to Tokyo for Decorté's new product launch and authored the 3-page feature

The Malaysian Women's Weekly (Oct 2015)
10/01/2015
Anti-Ageing Jewels

In charge of the product styling photoshoot and authored the 2-page feature

The Malaysian Women's Weekly (Oct 2015)
10/01/2015
The Icons

Organised the product styling photoshoot and authored the 4-page spread

The Malaysian Women's Weekly (May 2014)
05/01/2014
Sights Of Melbourne

Attended familiarization trip to Melbourne, Australia. Author of the 3-page feature and photographer (most pictures)

Advertorial: The Malaysian Women’s Weekly

The Malaysian Women's Weekly (Jan 2017)
01/01/2017
Chanel advertorial

Authored a 2-page paid advertorial for Chanel's new product launch

The Malaysian Women's Weekly (Jan 2017)
01/01/2017
Laneige advertorial

Authored a 2-page paid advertorial for Laneige's key product campaign

The Malaysian Women's Weekly (May 2016)
05/01/2016
Liese advertorial

Managed the on-site photoshoot and authored the 2-page paid advertorial on Liese's best-selling DIY hair colour