Press Releases
I'm a passionate marketing and communication professional with demonstrated success in the dynamic world of higher education. I bring with me a rich skill set and a proven track record that transcends industry boundaries.
Key Expertise:
📈 Project Management: From concept to execution, I excel in managing complex projects, ensuring they're delivered on time and within budget.
💻 Digital Marketing: My proficiency in digital channels ensures maximum reach and impact. I thrive on leveraging the latest trends and technologies.
📱 Social Media Mastery: Engaging with diverse audiences is my forte. I've successfully grown social media communities and fostered meaningful connections.
🆘 Crisis Communication: I'm experienced in managing and mitigating crises, ensuring that organizations can effectively navigate challenging situations while maintaining their reputation.
📰 Media Relations: I have a strong background in building and maintaining positive relationships with the media, ensuring effective communication and coverage.
🌐 Community Engagement: My skills in fostering community relationships and partnerships can be applied to enhance stakeholder engagement in various sectors.
🎉 Event Planning: I have a talent for conceptualizing, organizing and executing successful events, whether they are large-scale or intimate gatherings.
🖋️ Content Creation: Crafting compelling narratives is my passion. I've produced content that informs, inspires and converts.
Please review samples of my work below. If you want additional samples, please don't hesitate to reach out.
Press Releases
College Magazines
College Viewbooks
This was a labor of love. Alverno has utilized the image of Rosie the Riveter, but this was the first time we put it in a Viewbook. The illustrator we hired for this cover modeled the women after current students. This piece was used during the 2018-2019 recruitment cycle to showcase the Alverno experience to prospective students.
Creating a Viewbook during COVID was challenging. Using bold colors and a narrative centered on the concept that Alverno is their home away from home - and by extension safe -, this piece came together for the 2020-2021 recruitment cycle.
Print Marketing Collateral
These are three examples of pieces created as junior search materials sent to prospective students in their junior year of high school in December of 2016, 2017 and 2018.
Alverno hosts several Preview Days for prospective students throughout the year. This piece was given to students at a fall event that I designed and executed.
This print piece was used to recruit recent high school graduates who weren't quite ready to start college in August for an October 2019 start date.
Stories/Profiles/News Articles
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