Keith Coppersmith

Business Journalist


Adelaide based business journalist specializing in startup growth and business marketing.
I've written articles for numerous reputable online journals, sharing my expertise with both local and international audience.

Rescue a CEO
Creating a Strong Online Presence for Marketing Success - Rescue a CEO

In a world that's gone almost completely digital, you have to be where your customers are and that's online. Nowadays, consumers prefer to browse and do their shopping online. The main reason is that it's more convenient and seamless. This behavior created an online market that's oversaturated and highly competitive.

Native Advertising Institute
How Not to Waste Money on Native Advertising - Native Advertising Institute

By Keith Coppersmith Business Consultant Adelaide, South Australia Connect As the number of your competitors is growing in the digital ecosystem, appearing high in the organic search is now more difficult than ever. SEO is today the investment in the long run, requiring lots of patience and dedication.

How Technology Improves Workplace Productivity - Biznology

It's no secret that technology has become a very valuable asset to any company or organization in today's business environment. The right technology can vastly improve a company's overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide.

How to Get your Startup Off the Ground? 10 Actionable Steps!

Once you've came with a good business idea, it is time to start building and planning the launch so as to get your startup off the ground. We've came with 10 actionable stesp (that we have personally used for this website) to create some buzz around your business.

Home Business Magazine
Top Digital Marketing Trends for 2019 | Home Business Magazine

The online market is changing at a very fast pace, more so than ever before and mainly because of technology. This makes adapting to new trends increasingly difficult. Here are a few digital marketing trends for 2019 that marketers should be aware of.

6 Important Social Media Metrics Every Blogger and Marketer Should Track

In the modern online world, you're either on social media, or you don't exist. Unless you're running a strictly-nuanced business that resides in a niche market where everyone knows each other and nobody from the outside world needs to find out about your company, you need to use social media.

The Online Advertising Guide
The Unique Advantages of Each Social Platform | The Online Advertising Guide

Social media platforms have vastly grown both in popularity and in size over the past couple of years. Social media has grown past being just a place for social interaction for people around the world. Nowadays, it's a hub where various businesses build their presence and actively engage with their target audience.

Social Media Impact
How to Create Impact with a Social Media Contest - Social Media Impact

In a world driven by social media, it is the duty of every growth-oriented company to lead active social media accounts across a multitude of relevant platforms in order to raise brand awareness, boost engagement, and drive people to their online presentation. After all, if you're not trying to win over the hearts and minds ...