United Kingdom
As Lead Copywriter at Brilliant, I’m responsible for managing the written work we produce on behalf of our clients and internally. From developing brand tone of voice, working on comms strategy, and ensuring all content and community management activity is bulletproof I’m the Brilliant guardian of the written word.
At Brilliant, injecting personality and style into brand’s communication is what we do. Finding the perfect voice to differentiate from the competition, engage your audience, and build consumers is our goal. And we like to think we’re regularly tucking a Stevie G-esque screamer into the top right.
“From a marketing perspective, the political and commercial spaces are often viewed as silos. But the challenges for marketers in both spheres are increasingly similar as are the opportunities facing them in the current marketplace.” Alexander Nix, CEO Cambridge Analytica.
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Here at InkPot we’ve put together a simple checklist of the essentials every start-up needs in order to attract the attention of potential customers and hold a stronger position in the market. Go get ‘em!
For start-ups with limited resources and small budgets, PR and marketing can often find itself way down the to-do list. If this is the case for you, don't fret just yet. Here at InkPot we've put together a simple checklist of the essentials every start-up needs in order to attract the attention of potential customers and hold a stronger position in the market.