Julie Hersum

Content Marketing Writer and Editor

United States

My name is Julie Hersum and I’m a professional marketing content writer, rigorously trained editor, and creative wordsmith with 7 years of experience in the field of B2B content marketing.

Over the years, I've written, edited, produced, honed, and promoted high-quality content marketing assets, campaign materials, and sales enablement assets for B2B clients ranging from start-ups and small businesses to enterprise marketing and sales teams.

The assets I've written on and edited include white papers, e-books, emails, ads, newsletters, customer communications, beta recruiting emails, blogs, website content, white papers, presentation decks, bios, case studies, video scripts, press releases, landing pages, web content, 1-pagers, digital ads, social media posts, and various internal corporate assets.

I have a strong interest in helping businesses meet the challenge of reaching, engaging, educating, and empowering their target audiences with the right information, at the right time. I specialize in connecting authentically with target audiences.

You'll find a few samples of my work on this site and links to more blogs I've written on my LinkedIn profile https://www.linkedin.com/in/juliehersum/

If you'd like to see a sample of an asset that's not here or on my LinkedIn profile, please reach out to me. I likely have several I can send you directly.

Questions? Email me at [email protected] or send me a message on LinkedIn.

Thanks for visiting!

Julie Hersum

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Portfolio
Connection
12/12/2023
Microsoft Showcase: Deployment

Connection is your source for Microsoft - Deployment. We've built relationships with the top brands to ensure our customers benefit.

Case Study, Wimmer Solutions
07/05/2022
Microsoft Azure & Microsoft Power Platform - Program Insights & Success

Our technology enterprise client is one of the world's largest software companies. They work with education institutions and communities on an innovative education program. This program connects educators worldwide to advance technology for better learning and student outcomes. Lacking a reporting tool to help them see the big picture, the program faced challenges as it scaled across regions.

Case Study, Wimmer Solutions
11/30/2022
Microsoft Power Platform - Advanced Analytics for Hospital Bed Utilization

In the hospital setting, suboptimal bed utilization can cascade into a multitude of unpleasant or even unsafe experiences for patients - not to mention wasted resources and revenue loss for hospitals. Our client, a for-profit hospital system, was having trouble determining the right number of staff to schedule for servicing (or "turning around") beds in any given ward of the hospital.

Writing examples

Sound View Editing
Sound View Editing: Content Marketing Services

Authentic and compelling copy will inform customers, earn credibility and brand trust, and call audiences to action while remaining true to your company voice and tone. I work with business owners, marketing managers, graphic designers, and subject matter experts to write - or shape complex data and information into - digestible, engaging content.

Integrity Fleet Services
8/4/2021
Integrity Fleet Services

(I was hired to help Integrity with their rebranding efforts by developing and writing all new website copy, including all headlines.) Integrity helps companies minimize down time and keep equipment loads safe by tracking and scheduling preventative maintenance, making timely repairs, and providing routine inspections.

Website content

Editorial samples

Private client
04/2021
Marketing upsell email

This is a clip of an email I edited and collaborated on. My suggested edits are in blue

Private client
03/2021
Newsletter

This is a clip of a newsletter I edited. My edits and suggestion are in red.