United States
Every holiday season, advertisers face the same challenge: bigger budgets, louder competition, and limited attention. But here's the key truth we keep relearning: premium isn't about outspending; it's about out-experiencing.
Digital Turbine and Qrious Insights' latest report followed 15,000 U.S. consumers for the first six months of 2024 using a research app installed on consumers' mobile devices to track their second-by-second use of social media apps, mobile gaming apps, and their actual exposure to brand ads placed by brands within social media.
Our latest research, conducted with leading universities, dives into how interactive elements can dramatically increase brand choice - with data gathered from an analysis of 250 mobile advertising campaigns and a survey of nearly 270,000 consumers.
The pandemic impacted all industries this year, and the automotive industry wasn't spared. Between the disruption in Chinese parts exports and large-scale manufacturing interruptions across the U.S. and Europe, car makers scrambled to adjust. But how did consumer behavior change? It's clear that everyone has now shifted to online shopping, and despite their higher price point, cars are included.
Even after lockdowns began to ease, with no vaccine in sight, we all knew the 2020 holiday shopping season would look different from previous years. By how much, we didn't know. Now that we've asked consumers what their holiday shopping plans are, we have the full picture - it's not just about online shopping this year, it's about mobile.
Personal fertility stories from women on all sides of the journey.
Relocating to another country can be both exciting and overwhelming, especially when dealing with something as complex as the U.S. immigration system. While it's possible to go through this process on your own, it can be a lot less painful if you have a trustworthy lawyer to lead you.
In October 2015, A'Ziah "Zola" King's 148-part saga of a trip to Florida took Twitter by storm. The viral story was hilarious, suspenseful, and disturbing at times, all told through Zola's compelling and singular voice. It brought about a new kind of storytelling via social media whose influence lives on in Twitter and newer platforms like Instagram and TikTok.
In Together Together, the main character creates an app named Loner where users can view strangers’ photos without ever having to contact them or see them again. It’s an incisive commentary on how social media and dating apps have allowed us to engage with someone for as long as we want and just as easily move on to whoever is next. But what happens when you genuinely connect with someone even though you know the connection cannot be permanent?