Janice Camacho-Marchetti

Content Strategist, Editorial Lead & Content Manager

United States

Looking for content with personality and purpose? You’re exactly where you should be. I turn complex ideas into engaging stories that audiences love and teams rely on to drive growth.

Portfolio

eBooks

Aquant
Build vs. Buy vs. Blend

A strategic guide for service leaders weighing whether to build AI in-house, buy an enterprise-ready platform, or blend both—highlighting the risks, costs, and fastest path to ROI.

Sales Enablement

Caravel
"About Us" Datasheet

Corporate overview positioning Caravel's vertical-industry depth as its core differentiator, using implementation-risk stats (60% fail on poor fit, 40% cite industry mismatch) to build the case, then covering 25+ verticals served, proprietary SuiteBundles, and the Advise-Implement-Support service model.

Caravel
AI Readiness Assessment Datasheet

Datasheet using AI-adoption risk stats to sell a four-tier engagement model (Assess → Deploy → Operate → Support) with pricing and a 15-minute intake questionnaire as the CTA.

Caravel
AI Bank Reconciler Datasheet

Product datasheet for a Chrome extension that automates NetSuite bank reconciliation via rules-based matching, cutting month-end reconciliation time by up to 80%, framed with the pain-point/solution/impact structure and Caravel's Advise-Implement-Support model.

Caravel
Funder Drawdown Solution Datasheet

Product datasheet for a proprietary NetSuite extension automating multi-funder billing (grants, cost-sharing, split invoicing) for nonprofit/grant-funded orgs, framed around Caravel's Advise-Implement-Support service model with proof points and demo CTA.

Caravel
EBITDA AddBack Management in NetSuite

Technical guide for PE finance teams comparing three NetSuite approaches to EBITDA addback tracking (Statistical Accounts, Custom Segments, Adjustment-Only Books), with a decision matrix, implementation best practices, and Caravel's PE-specific expertise.

Aquant
Build vs. Buy vs. Blend Checklist

A guide to help service leaders choose the smartest AI path—build, buy, or blend—by weighing expertise, speed, control, and ROI needs.

Aquant
Best Practices for OEMs & Dealers

Understand how OEMs and dealers can improve efficiency, grow revenue, keep customers loyal, and support more work by using simple KPI best practices.

CompStak
Prospect for Hospitality

A sales enablement piece showing how hospitality teams can win more business with CompStak’s real-time tenant insights.

CompStak
Data for CMBS & CRE CLO Markets

Positioned CompStak as the go-to data partner for CMBS pros, blending lease and sales insights with Trepp to power smarter deals.

CompStak
Best Practices for MetLife

A best-practices guide showing a client how to unlock smarter CRE decisions with CompStak’s lease, sales, and property data.

Videos

Social Media ⁠— Paid & Organic

Caravel
AI Readiness Ads

A four-variation ad campaign built to drive traffic to Caravel's AI Readiness assessment, targeting NetSuite customers considering AI adoption.

Caravel
ERP Due Diligence Carousel

6-slide LinkedIn carousel using a "3 questions to ask your vendor" hook to build trust, then closes on NetSuite's security/AI-governance credentials.

Caravel
NetSuite Customization Carousel

Educational FAQ with a playful hand-drawn style, breaking down NetSuite's customization capabilities into a swipeable, saveable format for prospects in the planning stage.

Promotional Collateral

Caravel
Caravel & CFO Alliance Postcard

Vintage travel postcard event seat drop for Caravel BPM, driving CFO Alliance prospects to scan and explore the firm's technology assessment offerings.

Blogs

Case Studies

Landing Pages

Aquant
Webinar: AI That Delivers

Developed an on-demand webinar landing page showcasing Waters’ AI success story, designed to drive engagement and conversions through a compelling narrative, clear key takeaways, and an easy-to-complete registration form.

Aquant
Industry Page: Food Service

A conversion-focused landing page spotlighting challenges, results, and role-based benefits in food equipment service.

Aquant
Webinar: A Deep Dive with John Deere

A webinar landing page featuring John Deere’s service efficiency success story, designed to highlight key takeaways, showcase expert speakers, and guide visitors smoothly into on-demand registration.

Email & Newsletters

Aquant
The Fix Newsletter

Delivered a data-packed newsletter highlighting key benchmarks, cost-cutting strategies, and expert insights to help service leaders thrive in 2023.

CompStak
Look Back With CompStak

Celebrated CompStak’s landmark year—$15M raised, data and membership growth skyrocketed, and the foundation set for a bold new decade.

CompStak
A Word From our CEO

A message of conviction: in uncertainty, data-backed decisions define the winners.

Press Releases

Feature Articles

The Hunter Envoy
Zahra, Champion of the World

A fearless first-gen college student on her mission to transform healthcare access in Pakistan and inspire change worldwide.