United States
I am a senior at the University of Colorado Boulder, majoring in marketing. I am passionate about creative storytelling and strategic thinking, and I have developed skills in content creation, social media management, and data-driven marketing. My coursework, including Software and Design Applications, Strategic Thinking in Writing, and Media Research, has strengthened my ability to analyze audience engagement.
This past summer, I worked as a marketing intern at Phigenics, where I gained hands-on experience shaping a corporate rebrand. I analyzed competitor brand creative elements, explored opportunities to elevate Phigenics’ visual identity, and contributed to creative evolutions across logos, typography, color palettes, and iconography. I also helped develop brand templates and supported an activation and conversion plan to bring new creative directions to life. Through this work, I strengthened my skills in strategic storytelling, collaboration, and creative problem-solving—all while discovering how much I enjoy crafting brand identities that connect with diverse audiences in meaningful ways.
This was a pitch about my made up brand to a journalist I picked out who specializes in fashion and trends. The goal was to write an interesting email to the journalist to provide details and persuasion for them to write an article about our brand.
I created a news release for my made up brand called RunSwift where I took what I learned from class to make it the correct format and to include all of the information that I needed to to get my story across.
In this assignment for Strategic Writing we created made up brands to write about, and I chose running shoes and called my brand RunSwift. After doing that we conducted social listening to see what people were saying about other brands, so I listened to Hoka's audience and what those people wished were improved upon. After doing that I made two captions for two different social media platforms to convice people to buy my shoe brand over the other brand by using keywords that would stand out...
For this assignment in my strategic writing class, we were tasked with creating an email to a hiring manager to express interest in our dream job. I thought of keywords that matched the job description and I found ways to include that in my email.