Holly Hughes-Barnes

Content Marketing Writer

United States

Earn more trust. Win more business.

You know your company solves real problems for the businesses it serves – but your prospects aren't so sure. They won't trust you with their business until they are.

Let me help you write the kind of content that builds relationships with your prospects over time, earns their trust, and shows them that your solution is the one for them.

Portfolio

Construction Technology

Original Research Report, Thought Leadership - ConTech
2025 Voice of the Trades Report

The trades are changing fast. Are you ready? Labor shortages, rising costs, and rapid tech changes are pressuring field service businesses to adapt. Simpro’s 2025 Trades Outlook Report, built with insights from 595 professionals, unpacks what’s coming next and how to prepare.

Blog Post, ConTech
Gen Z is looking toward the trades: Will your company catch their eye?

The skilled trades industry in the U.S. is facing a tough challenge. As older generations retire, the workforce faces a growing gap, leaving many job openings unfilled while the demand for skilled workers keeps rising. Chances are, you've already experienced the impact of this labor shortage firsthand. The question is, how can your business adapt to attract and retain the next generation of skilled professionals?

Thought Leadership
ChatGPT in Construction: Can a "Chatbot" Really Disrupt the Industry?

ChatGPT was released to the public in November of last year. Since then, the world has been buzzing about its possibilities - and its dangers. Many people speculate that ChatGPT could be the next big disrupter, like the internet and smartphones of the 90s. Why all the hype?

Thought-Leadership
How Coronavirus is Impacting the Construction Industry

The Coronavirus was first reported in China on December 31, 2019. And the coronavirus is slowly spreading. To date, there are more than 438,000 confirmed cases in 179 countries, and almost 20,000 deaths. In response to this health crisis, world leaders and health organizations are making efforts to contain the virus and stop it from becoming a global pandemic.

Thought Leadership, Con-Tech
Getting Construction Crews to Value Safety Compliance

As a field supervisor, it isn't enough just to teach your crew about safety protocols. You also have to instill in them a conviction that those safety protocols are a top priority. Otherwise, your team will view some safety tasks as a burden instead of a necessity.

Blog Post
How To Nail Construction Job Costing and Improve Your Bottom Line

When it comes to job costing, most small construction companies fit into one of three categories. They don’t job cost at all. They job cost, but they measure too few items to be effective. Or they go too far and measure too much. Very few go the Goldilocks route and get job costing just right. This article will show you how.

Thought Leadership, Con-Tech
Understanding DCAA

Government contracts pay well, especially if you're working for the Department of Defense. But, thanks to all the bookkeeping and accounting guidelines, Department of Defense contracts take extra administrative work to stay compliant. Audits help the Department of Defense make sure contractors are worthy of a contract before it's awarded.

Builder Blog by RedTeam
Achieve CMAR Project Success in 5 Steps

CMAR projects are a great way to grow your GC firm. But you'll need strong preconstruction capabilities and the right software to deliver them. Here's how.

Marketing Technology / Entrepreneurial/ eComm

Digital Marketing Article for Entrepreneurs/Small Biz Owners
3 Ways Storytelling Fuels America's Largest Monthly Car Show

3 Ways Storytelling Fuels America's Largest Monthly Car Show. What do Kenny Rogers (a retired Major League pitcher), Michelle Beck (a small-town vocational teacher), and Magnus Walker (a famous fashion designer), have in common? They all share a passion for automobiles.

Branding/Employee Advocacy
Four Reasons to Train Your Employees as Brand Ambassadors

4 Reasons to Train Your Employees as Brand Ambassadors Employee advocacy is the new influencer marketing. Or, so says a new study from Sprout Social.And, as cliché as it sounds, that statement is true. Today, businesses of all sizes-from retail giants like Macy's, to smaller service-based companies like Boostability-are empowering their employees to be brand ambassadors.And they're getting incredible results because of it.

Real Estate & Home Improvement

Misc. Case Studies/White Papers/eBooks/Guides