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How to maximize success with a diversified FAST strategy (Part 3: The Future of FAST) - Papercup

To help content owners/distributors find the best diversification strategy for their unique circumstances, Papercup has produced a breakdown of the global FAST market, diving into the considerations necessary for each region. ‍Future of Fast, Part 3, covers:‍1. What to consider when creating a diversification strategy. 2.

Why now is the time to adopt AI dubbing - Papercup

Distributing content can be time-consuming and expensive. Localizing for new regions can significantly improve ROI and viewership figures. However, the market is increasingly competitive, the ongoing translator shortage is lengthening timelines and production costs, and traditional studio dubbing can't localize content at scale.

The state of video advertising - Papercup

With inflation looming, questions remain about the impact on marketing budgets and the media distributors relying on advertising revenue. The good news is, for video adverts at least, business is booming. Global video advertising spend is projected to reach $180.40bn in 2022, a growth rate of 20.1% ( Statista), with video the top media format for advertisers for the third year in a row ( Hubspot).

Post-COVID, companies look to e-learning to attract and retain staff - Papercup

It's no secret that the global job market is increasingly favoring employees. With the ' great resignation' hitting the UK, labor participation in the US still trailing pre-pandemic levels, and a shift to more open jobs than job-seekers, particularly in service-economy positions, companies are scrambling to attract and retain top talent.

Translator talent crunch leads to investment in machine learning - Papercup

The traditional dubbing process is highly complex. With the ongoing struggle to find sufficient translators, even companies like Disney are looking to machine learning to streamline parts of the process. The complexity of traditional dubbing Traditional dubbing methods give producers and distributors precise control over the end product.

How to build an ROI model for your localized social media videos - Papercup

KPIs and ROI models are vital to getting buy-in from internal stakeholders as they can demonstrate a project will ultimately be successful at generating growth and profit. Yet measuring the success of localization can be tricky. To help, we've put together this guide to setting up an ROI model to measure or prove the value of media localization.

How to win the streaming land grab - Papercup

The streaming land-grab is in full swing, with mergers and acquisitions leading the way in a "bullish" play for market domination ( Slator). However, distributors face complications executing on strategy due to country-specific content mandates and AVOD and FAST platform prerequisites. Winning globally requires content optionality, a feature no longer just savvy but necessary.

Churn is here to stay - it's time to embrace it - Papercup

With households maxing out at up to 5-6 streaming subscriptions a month, new options constantly appearing on the market, and a return to the choice fatigue reminiscent of channel TV, it's not surprising subscriber churn is high and unlikely to resolve soon.

Netflix announces plans for early 2023 advertising tier: what would good look like? - Papercup

Netflix has dominated the subscription streaming market but is entirely new to AVOD. On July 19th, the platform confirmed it plans to go live with a new advertising-supported tier in early 2023 ( Indiewire). (Although, controversially, possible missing some existing content).

Move FAST or get left behind - Papercup

FAST has quickly become a winning method of distributing content. Older shows and niche favorites - even content that has done well on YouTube and Facebook video - are now finding new audiences due to the ad-supported streaming model. FAST has made it easier than ever to find low-stakes, high-reward platforms for your media.

215 Marketing - Agency Case Study

215 Marketing is a leading performance marketing agency, working internationally and across industries to improve its clients' marketing performance. In its three years with Salesflow, the company has saved 90% of the time it previously spent manually prospecting. As a result, it has been able to build a scalable, future-proofed LinkedIn strategy that ensures the agency's long-term viability.

Axented - Sales Team Case Study

Axented is an AI-powered Talent Sourcing platform on a mission to streamline the finding, hiring, and management of employees for its clients. Using the Salesflow LinkedIn Lead Generation solution, Axented has: Saved 50 hours a week; Added 50% value to each sales rep's activity.

B2BLeads.com - Agency Case Study

B2BLeads.com is an agency that lives or dies by its ability to generate leads for customers. For the past two years, it has used Salesflow to automate its LinkedIn outreach strategy for streamlined, reliable results.

Five Rings Marketing - Agency Case Study

FiveRings Marketing is a Sales and Marketing Agency that helps B2B tech companies go to market and grow sales with LinkedIn, cold calling, emailing and PPC. They chose Salesflow as their LinkedIn Lead Generation partner for a reliable, error-free prospecting solution complete with industry-leading functionality.

Inbox Attack- Agency Case Study

Inbox Attack is a collective of marketing agencies led by world-class email domain experts. The company approached Salesflow due to problems scaling and managing LinkedIn outreach. Now with the platform for 1-2 years, the company has seen: 150% more value for clients 3-5 hours saved per client per month 25% business growth 2-10x increased ROI.

Redpoint Global - Sales Team Case Study

Redpoint Global provides an industry-leading Customer Data Platform, enabling businesses to connect data sources, run marketing campaigns, and gain real-time insights. The company came to Salesflow hoping to mature and develop its LinkedIn outreach strategy to better speak to its VP+ level stakeholder target audience.

Tech Pro Marketing - Agency Case Study

Tech Pro Marketing is an agency that works with over 40 customers on its LinkedIn Lead Generation program. When technical difficulties with previous LinkedIn lead generation tools threatened the viability of the company's prospecting strategy, Nate began the search for an automatic prospecting tool that could help the company smoothly onboard customers without account blocks or lockouts.

Case Studies x3

Messaging Development

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Platform architecture - 1.1 Rayven 101

Rayven offers a hyper-flexible, all-in-one solution delivery platform for various industrial real-time data solutions. Using Rayven gives you access to new business insights, real-time dashboards and alerts, analytics, and predictive algorithms: making it simple to monitor usage and performance metrics for all of your devices.

1.0 Rayven Overview - Section 1: Introduction

Out-of-the-box device management, security, and automation make managing and maintaining your solution effortless. Dashboards and control features provide everything you need to monitor your project outputs. Data and integration tools and the Machine Learning workbench enable straightforward deployment to and from other systems for improving and transforming operations.

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