John Fountain

I don’t do jargon. I don’t do corporate fluff or marketing blurb.

I write clear, persuasive copy that helps businesses explain what they do and why it matters.

For more than thirty years, I’ve built brand narratives, sharpened positioning and written campaigns for global technology brands, healthcare companies, schools, colleges, charities and growing businesses.

Before going freelance, I was Creative Director (Copy) and Head of Content at a specialist B2B agency, leading work for brands including VMware, Oracle, SAP, AWS and Google.

Good writing isn’t there to sound clever.

It builds trust. It makes complex things easier to understand. It helps customers quickly see why they should choose you over somebody else. It creates interest. It drives sales.

Here’s how I work.

You tell me what you do, who you want to reach and what makes you different.

I do the research. I find the central idea that gives the project direction. The theme that all your words are aligned with.

Then I write.

We refine it together, stripping out anything vague, overcomplicated or forgettable until it says exactly what it needs to say.

No endless amends. No chasing. No ego. No robotic first drafts that sound like everyone else in your category.

Just clear thinking and strong writing.

Brand positioning. Messaging. Website copy. Value propositions. Thought leadership. Blogs. Email campaigns.

If your business is struggling to explain itself clearly, get in touch.