United Kingdom
Ideas generator, strategic thinker, content writer, headline creator, quality controller with a background in B2B and brand communications – I'm a highly experienced professional who has worked in many leading creative agencies and across many leading brands within UK, Europe, Middle East, US and Pacific Rim.
I write for tech, financial services, petrochemical, telecom, construction businesses
Punchy short form and long form copy
Engaging ghost-written business blogs.
Hard working value props and elevator pitches.
Thought leadership.
Messaging and content strategy based on 121 conversations with client stakeholders.
Recent employment history:
Momentum ITSMA - Head of Content/Creative Director - 6+ years
McCann Enterprise - Creative Lead - 3 years
AMS - Head of Copy - 2 years
Financial Service firms are no doubt pleased with the way they responded and coped with 2020. In the main, moving to home offices and kitchen tables was handled without missing a step and, by and large, they maintained or improved productivity.
A recent report on cybersecurity carried out by Tom Kellermann, Head of Cybersecurity Strategy at VMware, provides eye-watering statistics on the state of cybercrime today in financial services.
E-wallet. Digital wallet. Banking app. Branch in pocket. Whatever term you want to give this form of e-commerce, we all recognise the added convenience it’s brought to our lives.
Why do you trust your bank? Every month you hand over your hard earned salary, but what makes you think that it's being looked after correctly and ethically? Building customer trust used to be one of the most critical objectives for the financial services sector.
Around the world there are hundreds, if not thousands, of banking regulators. Each one regulating specific markets, inside specific geographies, based on specific criteria.
Millions and millions of payment transactions go through a bank's payment system on any given day. It is one of the most critical systems a bank has.
Once upon a time, banks didn't think too much about customers. Instead, they focused on shareholder value.
Know Your Customer is a process for identifying and verifying a customer's identity. Today it's a mandatory process that ensures that there's nothing that is known about a customer that will raise concerns about fraudulent activity, money laundering or anything else that might be considered to be th
From savings accounts, to loans, to mortgages, to money transfers - a bank today offers every type of financial product imaginable. And therein lies the problem.
We've known for some time that blockchain technology offers huge amounts of potential for financial services enterprises. With the arrival of our VMware blockchain platform, things are now starting to get interesting.
You can't simply open your wallet, pull out some cryptocurrency and hand it over to the cashier at the local store and say, "do you take crypto". Cryptocurrency doesn't work like that.
"When the first cut of the video was shared with us, there were goosebumps, tears and just pure pride at seeing the reality of this subject brought to life by Hannah Marie and John Fountain. They are a true credit to your organisation and we love working with them.
Introducing Brand Imagination from LinkedIn and writing to the brands tone of voice.
Manifesto produced for Skanska pitching for HS2 phase 2 works
Explaining the big issues in modern banking for an internal audience at VMware
'Know like never before' New strapline and copy for fintech delivering a new level of securities data
Writing for a business like Skybox is hard. They use language few people outside their building really understand. My job was to describe what they do and show the benefits they bring in a way anyone could understand
EE's brand was not working for UK small businesses. They were number three by market share, behind O2 and Vodafone. Yet they were named as the best network for business for three years running. Had more innovative props than anyone else. And had a network that was faster and more reliable.
SABIC is the largest business in the Middle-East I was tasked with translating the business strategy of this giant petrochemical company and turning it into a consistent brand message. That meant defining and activating the brand internally and externally. Ensuring the brand spoke with one voice across all disciplines, channels and touchpoints.
I've been writing a number of blog posts for a leading financial services luminary at VMware - here are some samples
Corporate videos for the recruitment company Adecco's website about the importance of getting the right people into the right jobs