United States of America
What do you want your audience to know? How can you create a message that speaks to them while still upholding corporate voice, brand and values? I'll break down complexity, sweep away jargon and create content that drives action.
Business and Financial Reporting
I wrote about the ambitious plans, that have now come to fruition, to transform the city of New Brunswick. This was a major front page story.
An overview of the rise and fall of the once-hot market for securities backed by home loans.
By positioning a home mortgage as a financial tool, this article attempts to entice homeowners to refinance through Charles Schwab.
Internal Communications
News about innovations and new product launches keep my colleagues excited about what's next at ETS.
I wrote about an initiative to maximize space while accommodating future growth.
I inform and inspire our colleagues to learn, participate, and embrace change.
Consumer Marketing: Lifestyle, Health, Finance and More
A postcard mailer designed to set a tone and promote a lifestyle for a high-end senior living community.
A postcard mailer to entice prospective residents to see a new senior living community.
.Mailer designed to overcome price resistance to a more expensive freestanding senior home.