Content Strategy
Product Comparison Page
My copy recommendations resulted in CTR lifts of up to 88.5% on our product comparison page.
Evangeline McMullen
Content Strategist and Copywriter
U.S.
U.S.
My copy recommendations resulted in CTR lifts of up to 88.5% on our product comparison page.
I combined usability with humor, crafting a Star Trek—inspired concept that spoke to our IT customers' geeky sides while giving them ways to continue their CDW journey.
When we updated our quote process in 2017, I created messaging that taught customers how to use the new features.
I worked with our Cart & Checkout team to create messaging that alerts customers to problems with their carts.
In collaboration with our lead designer, I developed creative for a 2016 digital tournament that captured our customers' love of tech and resulted in massive engagement.
I wrote all copy for the on-domain promotional elements of CDW's 2014 branding campaigns starring Charles Barkley.
In late 2017, we designed our first personalized homepage targeting new visitors. I developed a strategy focused on humanizing CDW and making its tech expertise easy to understand.
To clean up our email subscriber list, we launched our first re-engagement campaign, using A/B tested copy, and resulted in 15.3% subscriber re-engagement.
To help CDW snag Chicago's best talent, I rewrote dozens of job descriptions, ripping out the corporate-speak and injecting the kind of personality we're looking for in applicants.
I conceived and led the Holiday Hero campaign, CDW's first online holiday promotion, which raked in nearly $900,000 in revenue in its first year.