Evie Lubar

Strategic Communications Student

United States

I am currently a full-time strategic communications student at The Ohio State University with a passion for storytelling, brand strategy, and creative communication. More specifically, community management. I provide a strong writing foundation, rooted in feature writing, PR, and AP style, to any project I take on. I believe that thoughtful and inclusive communication has the power to change how people connect and understand each other.

Portfolio
Prepared For COMM 4337
12/03/25
Pecandy.Co Campaign Proposal

Developed as a semester-long project for COMM 4337: Public Communication Campaigns. This proposal includes campaign research, audience analysis, strategic messaging, creative concepts, and evaluation methods for Pecandy.co. Created for academic purposes as part of my major requirement.

CAVA
07/18/2025
Instagram Post

This post received 113,000 views as of August 2025, and 1936 likes, 39 comments and 524 shares as of August 2026.

Marketing Research
12/09/2025
SWOT Analysis: Prologue Bookshop for Sci-fi and Fantasy book readers

This SWOT analysis explores the strengths, weaknesses, opportunities, and threats facing Prologue Bookshop as it tries to better reach and engage sci-fi and fantasy readers in Columbus. By analyzing factors like competition, customer behavior, and market trends, I identified areas where Prologue can grow its audience and strengthen its position as a local independent bookstore.

Marketing Research
12/09/2025
Audience Analysis: Prologue Bookshop for Sci-fi and Fantasy book readers

This audience analysis examines the key demographics, psychographics, and communication habits of sci-fi and fantasy readers, a core audience for Prologue Bookshop. I relied on market research tools and consumer data to understand what motivates this audience and identify the most effective channels for reaching them through future marketing campaigns.

Press Release
10/21/2025
Harvest Blooms returns this fall at Franklin Park Conservatory

I wrote this press release to highlight a major seasonal event in Columbus and practice clear, news-driven writing using AP Style. By focusing on community impact and strong quotes, I aimed to create a release that feels both informative and engaging.

Personal Essay
12/07/2025
Apples "The Greatest" Inclusivity Evaluation

This essay analyzes Apple’s “The Greatest” campaign through the lens of inclusive marketing. By examining representation, messaging, and authenticity, I evaluated how well the campaign communicates with audiences with disabilities and why it stands out in today’s media landscape.

Personal Essay
12/08/2025
Writing Reflection

This reflective piece walks through my growth as a strategic communicator up to this point. I explain how my writing has evolved, the challenges I have worked through, and the strengths I have developed.