Efe Otokiti

Award-winning B2B Content Strategist & Editorial Lead

United Kingdom

I’m an independent content strategist and editorial lead working across enterprise tech and emerging technology.

I help B2B brands translate deep technical expertise into thought leadership that people actually want to read — grounded in research, real conversations and clear editorial thinking.

I’ve worked with teams at Meta, AWS, Google, Tata Communications and Salesforce on projects spanning whitepapers, executive interviews, event content and strategic narratives used across marketing, comms and sales.

I’m typically brought in when the stakes are high and the story needs to be right.

Portfolio

Reports, whitepapers and eBooks

Intuit QuickBooks (UK)
11/20/2025
The Growth Gap: Understanding what’s holding UK small businesses back

Led the narrative and long-form editorial for a major UK research report exploring the gap between small businesses’ growth ambitions and their operational readiness. The project required effectively building three region-specific reports within a single cohesive publication — ensuring each market’s insight was distinct and locally relevant, while maintaining a consistent structure, throughline and set of themes across the full report. Based on original research and in-depth interviews...

Viasat | GSMA Intelligence
10/31/2025
NTN in Consumer Mobile: Consumer attitudes to direct-to-handset services

Editorial lead on a global consumer research whitepaper exploring attitudes to satellite-enabled mobile connectivity and direct-to-handset (D2H) services. This report was the first in a three-part whitepaper series forming the Great Connectivity Convergence campaign. Each paper examined a different market segment — consumer mobile, automotive and industrial IoT — while addressing a shared primary audience of mobile network operators, operators and ecosystem partners. I was responsible...

Workplace by Facebook
01/13/2021
Deskless not voiceless 2020: Global frontline research report

Was the editorial manager responsible for providing the final copy for the Workplace report. It's an in-depth analysis of life as a frontline manager based on research with 9,000 employees in eight countries around the world.

Criteo
Criteo Retail Media report, "The Rise of Retail Media on the Open Web"

This report was written on behalf of Criteo to distil the insights shared at a London event the company hosted and transform them into a series of content pieces. These included this report, a newsletter and a blog post, all in an effort to make Criteo a thought leader in the retail media space.

Anaplan
07/01/2022
Architects of business change: Awakening the potential of the modern CFO

Was responsible for writing a report for software company, Anaplan, centred around research compiled in collaboration with Deloitte. The purpose was to understand the evolving role of the CFO in organisations and their growing influence over policy outside of their usual remit.

Editorial & narrative work (blogs, scripts, platforms)

Forbes
Forbes Tech Council – Thought leadership programme

Led and wrote a sustained thought leadership programme for Forbes Tech Council member Steve Riley, producing regular bylined articles on enterprise technology, AI, security and digital infrastructure. Responsible for shaping POVs, developing narratives and translating complex technical insight into senior, editorial-led commentary.

Tata Communications New World
Home - Tata Communications New World

Lead editorial consultant on the account primarily responsible for ideating, sourcing and creating the content that goes on the blog.