Debora Tonet

Creative Director| Stylist| Writer

United Kingdom

I'm a passionate multi-disciplined Content producer and writer.

Formerly working in fashion product development for RTW luxury labels and bespoke Jewellery brands, I have pivoted my professional interests from creating garments and jewellery to working with like-minded entrepreneurs and businesses in fashion, wellness, media and tech spaces. I use my creative writing skills to develop the brand's copy strategy, marketing assets, web copy & social media. Creative copywriting allows me to be at the heart of a brands development from the beginning implementing core pillars that are mindful & impact on communities. I enjoy working with companies providing products or services that are socially, ethically and sustainably practical for the advancement of humanity.

Founded Black Girls in Fashion, a leading authority in the British fashion industry highlighting the immense continued contribution of Black women in fashion. Through my new media platform, we create impactful and relatable digital content as well as provide a space for Black female professionals to connect & thrive across all levels of fashion, globally.

I look forward to amplifying your mission-driven initiative. With social media and the digital stratosphere at our fingertips, there is no task too large.

Connect with me via [email protected] or [email protected]

Portfolio

Creative writing & Copy development

Bustle
07/11/2020
Black Girls in Fashion: Changing the Norm in Fashion

What do you do when you can't see yourself being represented? Make your own space of course. Black Girls In Fashion, a growing digital media group and community, is here to put the spotlight on black women in the UK and beyond.

Everything She is Co.
16/10/2020
The Self- Love workbook Web+ Strategy Copy

It was a pleasure developing the copy strategy for Everything she is Co's website, product description & Newsletter signup. I was able to develop the brands tone of voice to match that of Candice Walkers community, making it relatable and inviting. Tapping in a new market in a way that saw over 100 sales within the first 24-hours of Self- Love workbook's launch! Designed to help you navigate your relationship with yourself. Our thoughtfully curated exercises will guide you to...

Speaking & Public Engagements

African Culture Society at UAL University
02/11/2020
UAL ACS: WOMEN IN FASHION TALK

We had the pleasure of hosting a talk with four incredible women from the fashion and beauty industry ✨ Thank you for sharing your journeys, experiences and advice of navigating through the the working world ☁️ *

ICA x Guap Magazine Creative Talks
12/01/2018
ICA | The UNFASHIONED Museum

The UNFASHIONED Museum is a day of immersive presentations, workshops, participatory talks and music that celebrates the rising influence of hip-hop, feminist and LGBTQI communities on contemporary culture. Co-curated by a group of talented students, designers, artists, bloggers and speakers whose work challenges the fashion industry's conservative tastes and ideologies, the UNFASHIONED Museum encourages discussion, exchange and engages the sonic and visual realms to reaffirm black and POC...

Victoria and Albert Museum
11/25/2017
V&A · Making it: Careers in Fashion (16 - 24 years)

The V&A museum is an incredible institution of history and arts and I was honoured to be hired as the producer and lead panelist on their Internships in fashion talk. This talk was an enlightening 45 minutes where young students could connect with professionals in fashion and gain the knowledge to further their careers through the internship route. Engage with world class fashion makers and designers at this one day spectacular. Attend talks by industry leaders, take part in taster...

Press & Media Coverage

Byrotation
09/22/2020
A Glass of Wine With... Byrotation Interview

I was invited to be a guest speaker on Byrotation's A glass of wine with series. Byrotation is a leading fashion rental app with a sustainable conscious. You rent can latest fashion pieces on a budget whilst also helping your peers recycle their designer clothes. Here I speak about the importance of representation in fashion, how the industry is changing and rising creative talent I am currently excited about. I also delve into my work as Founder of Black Girls in Fashion and how we...

British Vogue Snapchat
06/27/2020
British Vogue Snapchat Features Black Girls in Fashion

@blackgirlsinfashion featured on @britishvogue Snapchat yesterday was a wonderful and surprising feeling. We're working hard and will continue to deliver for the amplification of black women in fashion across the board. Up there with our peer platforms @galdemzine @blackballaduk .

Spotify
08/03/2020
Deborah Tonet - CEO & Founder of Black Girls in Fashion

Listen to this episode from Girl Uninterrupted on Spotify. Deborah Tonet and Manali speak on the Black Lives Matter movement, how the fashion world has been changing and how Deborah built Black Girls in Fashion!

No Room For Doubt
08/05/2020
Black in Fashion Podcast

I’m really excited to be back with this show - I mean the podcast is where it all started! BBB was great. I’m grateful for every single download (1.56k in about 7 countries) but it needed a revamp because I wanted to create a space especially for my stylists, photographers and designers who feel held back, indecisive and just want more - you know what I mean?? Be on the look out for delicious new episodes with some amazing creatives soon 👇🏾...