Dana july 10 web 2

Dana Greyson

Copywriter I Storyteller I Editor

Location icon United States

After your ideal customer reads what we've created together, what do you want the result to be?

That, regardless of the project, is where we begin our journey together. Discovering . . .
▶︎Who are your ideal and most profitable customers?
▶︎What makes you simply irresistible to your customers? (and what can you learn from your competitors)
▶︎What repetitive prospecting or tasks eat up your time that we can streamline?
▶︎Where does this particular project fit into your sales process?
▶︎How can we tell we've been successful? (see www.linkedin.com/in/danagreyson)

What's your project? I deliver on-target
▶︎ content creation: web copy, blog content and headlines with high click and open-rates
▶︎e-newsletters and email campaigns
▶︎press releases and articles
▶︎collateral, packaging and other point-of-sale (POS) material

What's your business niche? While my experience is broad*, my "beats" are in
▶︎health, healthcare and wellness
▶︎business services, particularly recruiting, job search and coaching services
▶︎travel, food, and outdoor activities
▶︎relationships and lifestyles
▶︎personal finance

*Clients range business-to-business to business-to-consumer, from products to services, from high tech, to industrial business, to executive recruiters, to senior care facilities and health care products and services, to non-profits . . . I spent over 20 years working in high tech marketing building a business from almost nothing to a 2 billion dollar business across a variety of roles, mostly at a top Fortune company.

Why should you hire me? Because I bring
▶︎marketing savvy
▶︎a fresh perspective
▶︎the ability to quickly grasp new business opportunities and
▶︎a talent for getting even the most challenging projects completed on time and within or under budget

May our partnership evolve as beautifully as the scenery on this Mt Aoraki morning hike in New Zealand, one of 30 countries recently traveled through via a small sailboat.

When can we start?

Portfolio
Cruising World
11/16/2016
Moonshining Onboard

Target: Long distance sailors and armchair adventurers Task: Cruising world likes short, light yet informative features. Result: This article remains highly featured from a publication skimpy on its long-term featured articles (and the article more than covered the cost of our moonshining still).

Galleywenchtales (personal travel blog)
07/05/2017
How a Blog Post Landed Me a Waterfront Home

Target audience: Friends, family, cruisers and armchair adventurers Task: Sharing and amazing story about generosity and gratitude Result: One of my highest ranking posts and I still live aboard this boat.

Dorigan & Associates (recruiter blog/newsletter)
Marijuana @ Work. What you need to know.

Target audience: Hiring managers and job seekers Task: Provocative trend article for e-newsletter / blog Role: Researched and wrote article, e-mail headlines and social media teasers Result: exceptionally high open and click-through

Lifelast (industrial products website)
LifeLast: FAQ quiz

Target audience: Specifiers of industrial protective coatings Task: Streamline website into a viable first information stop Role: Analyzed competitors, identified key specification criteria, wrote copy to clarify product benefits in a unique way Result: increased sales force efficiency

Jardine Naturals (consumer packaging)
Powerful Natural Acne Treatment

Target audience: Natural food store shoppers Task: Acne prevention topical/tincture product duo rack card Role: Create appealing, benefit-oriented copy Result: increased product distibution and sales

Lifestyle e-magazine (consumer - food)
Eat it sloooowly...

Two-part feature story on local chocolate artisans.

Web content for professional organizer
01/01/2020
Messes Managed Decluttering

Target audience: Regional homeowners, 50+ who want to make better use of their living space or need to downsize. Task: Clarifying ideal customer prospects and targeting web content to their needs in a mobile phone-friendly format.

Resident Community News (investigative journalism)
Orphaned Otter's Odyssey

Cover feature story for local newspaper tracing the surprising journey of an adopted otter orphan who disappeared two years prior.

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