United States
After your ideal customer reads what we've created together, what do you want the result to be?
That, regardless of the project, is where we begin our journey together. Discovering . . .
▶︎Who are your ideal and most profitable customers?
▶︎What makes you simply irresistible to your customers? (and what can you learn from your competitors)
▶︎What repetitive prospecting or tasks eat up your time that we can streamline?
▶︎Where does this particular project fit into your sales process?
▶︎How can we tell we've been successful? (see www.linkedin.com/in/danagreyson)
What's your project? I deliver on-target
▶︎ content creation: web copy, blog content and headlines with high click and open-rates
▶︎e-newsletters and email campaigns
▶︎press releases and articles
▶︎collateral, packaging and other point-of-sale (POS) material
What's your business niche? While my experience is broad*, my "beats" are in
▶︎health, healthcare and wellness
▶︎business services, particularly recruiting, job search and coaching services
▶︎travel, food, and outdoor activities
▶︎relationships and lifestyles
▶︎personal finance
*Clients range business-to-business to business-to-consumer, from products to services, from high tech, to industrial business, to executive recruiters, to senior care facilities and health care products and services, to non-profits . . . I spent over 20 years working in high tech marketing building a business from almost nothing to a 2 billion dollar business across a variety of roles, mostly at a top Fortune company.
Why should you hire me? Because I bring
▶︎marketing savvy
▶︎a fresh perspective
▶︎the ability to quickly grasp new business opportunities and
▶︎a talent for getting even the most challenging projects completed on time and within or under budget
May our partnership evolve as beautifully as the scenery on this Mt Aoraki morning hike in New Zealand, one of 30 countries recently traveled through via a small sailboat.
When can we start?
Target Audience: Middle to upper-middle-income individuals, couples, and families who want a secure financial future defined by straightforward successful planning and investment working with a financial advisor whose legal responsibility is to act in their best interests. Task: demystify how a financial planner makes dreams come true
Target audience: Families in Southwest Washington State Task: Normalize post-partum depression by providing stories from moms and health experts, backed up with credible statistics. Provide resources for support.
Target: Long distance sailors and armchair adventurers Task: Cruising world likes short, light yet informative features. Result: This article remains highly featured from a publication skimpy on its long-term featured articles (and the article more than covered the cost of our moonshining still).
Target audience: 48 North—Pacific Northwest boaters (personal blog: friends and family) Task: Sharing and amazing story about generosity and gratitude
"I hope I never see an article again about a kid who went to a party, ate the wrong chocolate chip cookie, and died. You [have to] keep bringing it up. It's horrible. You can never let your guard down." ...
Target audience: Hiring managers and job seekers Task: Provocative trend article for e-newsletter / blog Role: Researched and wrote article, e-mail headlines and social media teasers Result: exceptionally high open and click-through
Target audience: Specifiers of industrial protective coatings Task: Streamline website into a viable first information stop Role: Analyzed competitors, identified key specification criteria, wrote copy to clarify product benefits in a unique way Result: increased sales force efficiency
Target audience: Natural food store shoppers Task: Acne prevention topical/tincture product duo rack card Role: Create appealing, benefit-oriented copy Result: increased product distibution and sales
Two-part feature story on local chocolate artisans.
Cover feature story for local newspaper tracing the surprising journey of an adopted otter orphan who disappeared two years prior.