The Glass House
Hello, I’m Cynthia – A thoughtful creative, enthusiastic collaborator, and nerdy lover of learning.
As a creative writer and brand storyteller, I’m passionate about the transformative power of words. The right message is exciting. By bringing ideas to life, words highlight value. They create a story and shape an experience. Words foster deeper connections. They promote thought, educate opinions, and inspire action - like engaging with your product or service.
I specialize in brand messaging, marketing strategy and campaign development. With expertise in creating both long and short form copy, I can help increase your digital footprint and support long-term growth. My services include crafting articles and blogs, web copy, email and lead capture pages, print and digital ads, broadcast scripts, social media stories, executive presentations, brochures, use cases, sales materials, and event collateral.
This type of smart content is designed to raise visibility of your brand, connect to your marketing strategy, and support your business goals.
Just imagine the impact the right words can have for you...
The Glass House
UNESCO Q&A with Christa Carr, Director of Communications at the Glass House.
Learn how restoring the historic Brick House helps tell the full story of the Glass House.
Learn about the Glass House's premier fundraising event celebrating art, culture and design.
Thank you email to sponsors, contributors, volunteers and guests.
COLLATERAL
Program resource outlining the ins and outs of AT&T Partner Exchange. Created to enable a more effortless experience.
Brochure designed to highlight the features and benefits of the program. Used for recruitment and kickoff calls for new members.
Case study showcasing how mobility solutions can add value and expand sales for customers.
Brochure created to showcase the value of mobility along with the opportunity to build integrated solutions and drive sales.
Bi-annual publication created to communicate program enhancements and resources added based upon program member feedback.
ARTICLES
Learn how our innovative founding sparked a quirky team culture.
Move at the speed of business with the AT&T Partner Exchange program portal.
Enhance your professional skills and product knowledge via the AT&T Certification Achievement Program.
Discover the premier solution provider event for strategic growth in the channel.
Build integrated solutions for both network and mobile services with Wireless WAN.
See the many ways to leverage Market Development Funds and grow your business.
Get 24/7 self-service access to your customer order information via the new Order Status Tool.
Amplify your expertise and get in position to win with our AT&T Partner Exchange Learning Center.
Deepen your insight of how collaboration is a program cornerstone in Closing the Loop, Vol 1.
Learn how Billing as a Service (BaaS) can increase efficiencies and the ease of doing business for your customers.
Discover the power of IoT to increase business efficiency, productivity and insights.
See how solution provider feedback drives program improvements in Closing the Loop, Vol 2.
Discover how AT&T NetBond helps you confidently move your business customers to the cloud.
Discover how to help customers track and manage vehicles, high-value assets and mobile workers.
See why AT&T is on the FORTUNE magazine list of the World’s Most Admired Companies.
BRANDING
Day 2 of branding "Lunch & Learn" focused on the tactical implementation of look, feel and messaging.
Day 1 of branding "Lunch & Learn" educating internal audiences on the importance of brand consistency across communications.
DIGITAL ADS + BANNERS
Digital ad reel created to showcase AT&T program value, products and solutions.
Ad created to showcase IoT solutions and drive booth attendance.
Mobility solutions ad created to inform audiences and drive booth attendance.
Print and digital signs for the AT&T Partner Exchange premier solution provider event, Summit.
Press Releases
Learn about new program enhancements, like Wireless Wide Area Network (WAN) solutions.
Read how launching AT&T Fleet Complete helps accelerate solution providers’ growth.
Explore connected opportunities with new IoT offerings.
See how the new API platform enables solution providers to accelerate business for their customers.
BLOG POSTS + WEB COPY
Dress your pup to be a winter warrior with these high fashion cold weather looks.
Meet Ruth and learn how to build your wardrobe with styles that take you from day to night.
Gain insights on the misconceptions and false beliefs that make many owners shy to the idea of selling their practice.
See the role culture plays in the success of your clinic.
Take a look at our trade tricks to improve your front desk experience.
Learn why Dr. Kirk Esmond chose partnership with PPV.
Check out 7 quick ways to improve your clinic to ensure it's going strong.
Posts created to bring visibility to PPV and engage clinic owners on the opportunity to sell their practice.
EMAIL DRIP CAMPAIGN
See the drip campaign (4 emails) created to showcase PPV value and convert vet clinic owners to partners.
Read the companion email created with Blog 3 (same title) to showcase meaningful partnership opportunities with PPV.