United Kingdom
I've written for multi-billion-dollar brands, multi-million-participant charity campaigns and a bunch of other people who don't want to sound like everyone else.
I run my own Substack – The Storytelling Dad – where I try to help parents use stories in powerful ways. Or sometimes I just teach jokes to help keep kids giggling. But I guess that's the same thing?
How do you get young people excited for something infrastructure resilience? You speak their language, and make it into an incredibly-effective game.
Here's a heartwarming short story I wrote for my daughter that ended up being sound engineered by a Grammy-nominated musician.
I've worked with Booking.com on a lot of content writing and strategy, with this piece giving a look into the fascinating/terrifying potential of TikTok (depending on your age)
What do you do when your marketing strategy is built around in-person networking, and a global pandemic hits? You swear loudly, then pivot quickly into a remote-working play.
How do you make something as boring as data compliance interesting? You break it down into clear, simple steps. And then you make one of the letters of the acronym a rude word.
Here's my look at why comedy is painfully difficult to get right in marketing – but why it's often so goddamn important to try anyway
GDPR was coming. One client had just a few weeks to convince people to use their service to boost customer opt-in rates. So they came knocking...
I wrote a thing about Taskmaster that means I'm actually quoted on my favourite show's Wikipedia page. Take *that*, all the people who said I wouldn't even be a footnote in history.