United Kingdom
I've written for multi-billion-dollar brands, multi-million-participant charity campaigns and a bunch of other people who don't want to sound like everyone else.
Booking.com, Accor, and the University of Surrey conducted research around sustainability messaging. There were a lot of great insights (and even more stakeholders to keep happy)
How do you get young people excited for something infrastructure resilience? You speak their language, and make it into an incredibly-effective game.
I've worked with Booking.com on a lot of content writing and strategy, with this piece giving a look into the fascinating/terrifying potential of TikTok (depending on your age)
When you sell a behavioural-science training course, you need to give away some behavioural science insights while applying behavioural science (it all gets a bit meta). So here's a blog post about the science behind Black Friday
What do you do when your marketing strategy is built around in-person networking, and a global pandemic hits? You swear loudly, then pivot quickly into a remote-working play.
Here's my look at why comedy is painfully difficult to get right in marketing – but why it's often so goddamn important to try anyway
GDPR was coming. One client had just a few weeks to convince people to use their service to boost customer opt-in rates. So they came knocking...
I wrote a thing about Taskmaster that means I'm actually quoted on my favourite show's Wikipedia page. Take *that*, all the people who said I wouldn't even be a footnote in history.
A story about rest, trees, and serendipity – showing a bit more about me on my personal blog
Here's a heartwarming short story I wrote for my daughter that ended up being sound engineered by a Grammy-nominated musician.