Connie Mulqueen

Senior Writer & Content Strategist

United States

I am a business writer and content strategist with extensive experience developing creative content strategies for PR and lead generation campaigns, websites and social media. My core competencies are writing, content strategy, content management, and content marketing. My key strengths include leading internal teams and agencies in the development of creative projects that support business objectives and conceptualizing story ideas for thought leadership content. I also write scripts for videos, and I am a trained journalist with a background in reporting and writing for newspapers and magazines.

Portfolio
Medium/Blog/Ghostwriting
08/17/2022
Confessions of an EHR CEO

Thought leadership blog series to support outreach to C-levels in hospitals and healthcare systems.

Brand Platform
Brand Story

Led initiative and developed brand story and messaging for Platform.

Brand Guidelines
Brand Presence

Led initiative to refresh outdated brand guidelines with new brand messaging, updated fonts, updated colors, new brand signature line and logo specifications.

Thought Leadership Blog
Cell Phones Have Come a Long Way

Referencing the movie "Wall Street" to make the case for mobile technology in healthcare, this blog was written to indirectly promote company's new mobile app.

Thought Leadership Blog/Ghostwriting
Employers Getting Tougher with Incentives

One of many blogs ghost written and published by Healthy WorkLife, which attracted more than 5,000 new visitors in two years via email campaigns and social media.

Video Script for Consumers
Alere Health Coaching Program

Produced as an online video to improve engagement rates among participants of a health coaching program.

Book of Research Summaries
Matria Insights PressBox

Promoted breadth of company’s scientific expertise by producing book containing summaries, excerpts and abstracts from peer reviewed studies published by company scientists and physicians.

Print Newsletter
Headlines in Health & Productivity

Enhanced brand awareness and improved customer relations. Received well by customers and more than 5,000 mailed in campaigns to prospects and customers.

Magazine Supplement
Securing America's Schools

Researched and crafted magazine supplement for trade magazine serving security industry on impact of Columbine High School shootings.

Mountain Horizon Magazine
The Last Rancher

Feature article about a rancher in Vail, Colorado.

Meetings West Magazine
Dude Ranches

Article summarizes how dude ranches are used for corporate team building meetings.