I am a business writer and content strategist with extensive experience developing creative content strategies for PR and lead generation campaigns, websites and social media. My core competencies are writing, content strategy, content management, and content marketing. My key strengths include leading internal teams and agencies in the development of creative projects that support business objectives and conceptualizing story ideas for thought leadership content. I also write scripts for videos, and I am a trained journalist with a background in reporting and writing for newspapers and magazines.
Produced for content marketing campaign.
Created to highlight Net Health's tools for COVID.
Part of a package of content developed to launch software to new market.
Crafted new Analytics site to reposition company as a healthcare analytics company.
Top of funnel asset to drive conversations about how AI and predictive analytics can help providers reduce costs.
Middle of funnel asset to support demand gen campaign for rehab therapy outcomes management system.
Middle of funnel asset to support rehab therapy EMR for private practices.
Top of funnel asset to support skilled nursing facility EMR.
Top of funnel asset to support digital imaging AI solution for hospitals.
Thought leadership blog series to support outreach to C-levels in hospitals and healthcare systems.
Researched and crafted ebook for leadgen campaigns to support member engagement solution.
Researched and crafted white paper to support sales initiative.
A case study of a health plan's implementation of EFT services.
Developed buyer persona for health plan market, including four specific buyers within health plans.
Researched and developed personas for primary buyers of Payspan's services. This is one example.
Led initiative to refresh outdated brand guidelines with new brand messaging, updated fonts, updated colors, new brand signature line and logo specifications.
Researched and developed story for CEO to present at health plan association.
Bennett trucking company hauled all of the steel for the new Falcons stadium in Atlanta.
Developed with ebook to position company for bigger deals.
Led website development, including strategy, visual identity and messaging.
Ghost wrote article to support employer sales channel.
Referencing the movie "Wall Street" to make the case for mobile technology in healthcare, this blog was written to indirectly promote company's new mobile app.
One of many blogs ghost written and published by Healthy WorkLife, which attracted more than 5,000 new visitors in two years via email campaigns and social media.
Ghost wrote article to support health plan/public sector sales channel.
Wrote numerous press releases to announce company news and drive traffic to website.
One example of numerous white papers developed and written to help drive sales leads via lead generation campaigns.
Crafted script to celebrate Pete Petit's induction into the Hall of Fame at Georgia State.
Produced as an online video to improve engagement rates among participants of a health coaching program.
Promoted breadth of company’s scientific expertise by producing book containing summaries, excerpts and abstracts from peer reviewed studies published by company scientists and physicians.
Enhanced brand awareness and improved customer relations. Received well by customers and more than 5,000 mailed in campaigns to prospects and customers.
Research white paper resulted in driving conversations with MDs at health plans.
Researched and wrote this brochure to support sales force.
Researched and crafted magazine supplement for trade magazine serving security industry on impact of Columbine High School shootings.
Follow-up reporting related to Columbine High School shooting.
Fun feature article for magazine.
Article summarizes how dude ranches are used for corporate team building meetings.
Profile of engraving business.
Wrote several profiles for special real estate section.