Cassy van Eeden

Senior SEO Copywriter

South Africa

Crafting compelling, persuasive prose that propels businesses toward their strategic goals is my passion.

I bring a wealth of experience to the table, having penned captivating content for a diverse array of audiences – from the dynamic realm of B2C to the intricate world of B2B, as well as tech and SaaS readers,

My content experience spans the entire spectrum, from snappy social media posts designed to captivate the Gen Z mind to meticulously researched, long-form whitepapers that command the attention of C-Suite decision-makers. I am able to effortlessly adapt to any tone or level of technicality.

With a track record of five years spent in agency settings, I've worn multiple hats, transitioning from the meticulous role of a senior copywriter to the strategic mindset of a digital marketing manager and the tactical finesse of a social media coordinator.

I'm well-versed in the nuances of these interconnected roles, ensuring a holistic approach to content creation and optimization.

Portfolio
Lifemd
What Causes Insomnia? Everything You Need To Know

Insomnia is the most common sleep disorder in the world, affecting one in every three people. Individuals with insomnia have trouble falling asleep, staying asleep, or both. Learn more about the causes of the condition, and how to combat it.

Get Headstrong
01/05/2022
Mental Health and Hair Loss - Get Headstrong

Picture this. You're in front of the mirror and, suddenly, you don't look like you used to. You lean in closer and start to see you've got less hair than you did before. Your hairline may be receding as if it's scared to see the light of day.

N. S. Wibberley Funerals
SEO B2C Web Copy for N. S. Wibberley Funerals

Don't worry if you're not sure what your loved one wanted or how to begin planning a funeral. You'll find us friendly, approachable and highly experienced in all kinds of funerals. We'll ask the right questions about the deceased and their family, make suggestions where we feel they'd be helpful, and offer guidance and advice wherever you need it.

PrimePixels
02/04/2022
Why Strategy Shouldn't Just Be A Buzzword - PrimePixels

Enter any corporate boardroom, and you'll hear words like 'synergy', 'deep dive', and 'strategy' thrown around as answers to complex questions. While each of these words certainly has its place in business, they can start to feel quite abstract after a while.

Angela Cox - Award Winning Behavioural Change Life & Business Coach & No 1 Best-selling Author | I help clients to escape self-sabotage & find freedom and flourishing using neuroscience based techniques to record the subconsious programmes and create...
07/26/2022
Why am I always people pleasing?

Do you ever find yourself wanting to say 'no' but deciding you simply can't because it would make others unhappy with you? Have you ever said yes to something you'd rather die than do because you don't want to upset anyone?

Nature-Connexion
09/27/2021
SEO B2C Web Copy for Nature-Connexion

Climate change, flooding, pollution, mass extinction of species and overpopulation are all indications that nature is craving to be heard. The tourism sector

Chiropractic | Inspired Health
11/13/2022
How to Incorporate More Self-Care into Your Routine - Chiropractic | Inspired Health

Taking care of ourselves is important. It helps us perform at our best, supports our overall 🌈 wellbeing, helps us build confidence and self-esteem, builds resilience, and gives us more energy. It may sound like something this beneficial will take up a ton of time. But it really doesn't have to.

Aleverenorthampton
Weight-loss Basics: A Guide To Fat Intake - Alevere Northampton

Believe it or not, not all fat is bad fat. In fact, there are certain fats that you should definitely include in your diet if you are looking to lose weight quickly and safely. Why, you ask? Because fat plays an important role in a balanced diet.

AVirtual
07/28/2021
Managing a Virtual Team to Guarantee Productivity - AVirtual

Recently, the number of people working remotely in the UK reached over 17% of the population, with 5.6 million people mainly working from home at the end of 2020. Whether managing a virtual team is part of your new norm or having a virtual team is the basis of your business, managing your team's productivity [...]

Justmovein
Why you need a home setup service

Moving home is a stressful, time-consuming process. But it doesn't have to be scary - in fact, moving home should be full of excitement. Imagine moving into your new pad with everything already set up for you... that's what a home setup service can do.

K2 Space Home Office
02/24/2021
The Best Ergonomic Seating for Your Home Office

9 hours. 540 minutes. 32,400 seconds. That's how long the average adult in the UK spends sitting each day, according NHS studies and most of this is spent in an office chair.

Plan It
07/13/2021
Top 2021 interior design trends to include in your home this year - Plan It

From ultra-comfortable living spaces to rustic vogue features, 2021 is bursting with new interior design trends that are easy and affordable when it comes to incorporating them into your home. Whether keeping your home's décor on trend is important to you or if you're looking to upgrade your interior design and need some ideas about [...]

Media Update
Grant Hinds: For the love of YouTube

Grant Hinds has not only made geeking out with friends cool, he's made a profession out of it. The bespeckled and currently pink-haired gaming enthusiast is the owner of one of the few South African YouTube channels that has over one million views. And he's doing it all for the love of games.

Media Update
A basic guide to social media strategy

Social media without a strategy is risky business. Why? Because if you're just posting, interacting and engaging without a plan, chances are you're not going to achieve much. By Cassy van Eeden As Jessica Rose McEndoo, head of social media and content strategy at BlueMagnet points out, 95% of successful brands have a social media strategy.

Media Update
Mzolisi Witbooi is living the Destiny Man brand

Bold. Distinguished. And driven by the possibility of effecting change. Mzolisi 'Mzo' Witbooi, recently appointed as the editor of Destiny Man, is the embodiment of his readership. By Cassy van Eeden After having worked at Destiny Man for four years as a features editor, it would seem only natural for Witbooi to take on the role of the magazine's editor.

Media Update
Measuring social media ROI

So you've got a winning social media plan, you're working hard at sticking to your strategy and your posts are nearing perfection. That's great news. But how do you know if what you're doing is working? By Cassy van Eeden Social media is an investment, one that affects your budget and your bottom line.

Media Update
Content marketing vs journalism (part 1): An academic perspective

The future of journalism is content marketing. This is David Pembroke's argument. The founder and CEO of contentgroup argues that because jobs in the traditional media are becoming scarcer by the day, it is vital that journalism students learn about content marketing. By Cassy van Eeden It's a hotly contested topic.

Media Update
Content marketing vs journalism (part 2): An industry perspective

Does content marketing need journalists? According to some of the largest content organisations in South Africa, not only does content marketing need journalists, there are large budgets set aside for hiring journalists. By Cassy van Eeden Traditional journalism jobs are drying up.

Media Update
How to get over your writer's block

You're staring at a blank page. Your cursor blinks, anxious for you to put it to work. Your desk is tidy; and so is the kitchen, bathroom and lounge. You're surrounded by mind maps and detailed planning. But you can't write.

Media Update
Changing behaviour: ideas with Gravity

David Perrot and Sebastian Thompson had two choices when they graduated from the Red & Yellow School of Logic and Magic. Either they could join the marketing team for a big corporate brand, or they could join a marketing agency and become account executives. They chose neither.

Media Update
What is a head of social media?

Just a few years ago no one would've guessed there would be such a thing as a social media manager, let alone directors of social media departments. But things have changed a lot since then. Social media is now an investment that is vital to the survival of most brands.

Media Update
Why are we addicted to social media?

Social media. It's the first thing we check in the morning and the last thing we browse at night. We tell ourselves that we're only going to engage for five minutes; only to find ourselves 56 weeks deep into someone's Instagram feed.

Media Update
The power of PR: A client's perspective

The public relations function has endless potential. This is something that PR professionals tell the media all the time. But surely a client's perspective on things is a more accurate representation of the power of public relations?

Media Update
Traditional vs new PR: how do you do both?

There is no denying that the public relations landscape is constantly evolving. However, perhaps one of the biggest shifts the industry has ever seen is taking place right now. The shift from traditional to new PR. By Cassy van Eeden This is not the death of traditional PR, nor is it the birth of new PR.

Kasi Vision
Never give up

The Lwandle police station is nothing more than a few wendy houses and containers, many of which leak during downpours.

DistrictMail/Distrikspos
19 Families Displaced

Approximately 19 families are currently displaced as a result of a devastating fire that swept through the XaiXai block of flats in Beach Road, Strand on Saturday 5 July.

Helderberg Gazette
Day of sorrow for Rusthof

This past Friday, hundreds of learners and their teachers gathered at Rusthof Secondary to mourn the sudden and tragic death of Nannette Mukwereza.