United States
Hello!
My name is Carmella, I am a freelance writer working in Milwaukee, WI. The bulk of my experience is in blog writing for websites or LinkedIn editorials, social media, and site copy. I've worked with clients in the hospitality, non-profit, marketing and lifestyle businesses. I'm sharing a couple examples of my work here. Reach out any time with questions or for clairification.
Thanks!
If you think that deciding between marketing and branding is like choosing which Mexican luchador to support in a Battle Royale, think again! The concepts are often confused and sometimes conflated in the minds of consultants, clients and the media. Far from being diametrically opposed, however, the
Did you know that we only say about 7% of what we actually mean through spoken word? Believe it or not, 93% of our communication takes place in a visual form.
I recently read a couple of intriguing posts that got me thinking about small business branding, specifically how many "small" businesses are misidentifying and in turn misbranding themselves. Before the rise of corporatism back in the late 19th century, our society was primarily built on the indivi
Horse racing has long been known as the Sport of Kings. And few events capture the royalty of the sport as thoroughly as the Breeders' Cup. The Breeders' Cup World Championships culminate each year's horse racing season with two days of breathtaking competition by the elite of the thoroughbred racing world.
Horse racing started as a regal sport, one exclusively for the aristocracy and royal family. Silk was considered the "King's fabric," one of the most expensive and sought after textiles. Where there was opportunity to be lavish, silk was the fabric of choice!
In a world where everything is moving at the speed of light, there are so many reasons to review or update your business plan on a regular basis. You must always consider whether your brand is keeping pace with your customers.
Like many things in our life, regular maintenance and checkups are vital in retaining the health of your brand. It's a lot like brushing and flossing your teeth.
For a small business owner, there are unfortunately so very many ways to go wrong when it comes to building your website. That is, if you even have a website.
So, you're starting a small business, congratulations! I'm sure you're jumping to get your website up and in front of thousands of customers. But, here's the thing, have you done all of the foundational work? Do you have a plan?
At Carl Designs, we serve as Brand Therapists where we are able to work with you and your business at a few different levels, depending on your needs. Most importantly, however, with us it must always starts with analysis.