Brooke Hardington

Senior Copywriter

United States

Hi there! I'm Brooke, an award-winning creative with 10 years of experience writing for global, industry-leading brands PepsiCo, L’Oréal Paris, Ferrero, and Kenvue. I'm also a passionate Arsenal (English Premier League) fan, creative writer, runner, and blogger.

Reach out at [email protected] if you'd like to connect.

Portfolio

Longform: Bylines, Speeches & Podcasts

LinkedIn

Kenvue
05/04/2023
Listing Day (LinkedIn Approach)

Celebratory reflections for the Kenvue Leadership team, following the company's official IPO on the New York Stock Exchange. The coordinated posting approach generated 2,713 new followers (+4.2%) and 25,890 total engagements.

Kenvue
07/24/2024
International Self-Care Day (LinkedIn Approach)

Coordinated LinkedIn posts for Kenvue leadership members, timed to International Self-Care Day. Copy showcases each leader's personal relationship with self-care, amplifying Kenvue's purpose to realize the power of everyday care.

Press Releases

Awards

Adweek for PepsiCo
2021
2021 Working Mothers of The Year

An award submission nominating PepsiCo's VP of Innovation & Capabilities, Emily Silver, as one of the 2021 Working Mothers of the Year. Emily won!

Social Media

Tic Tac
2023
Tic Tac Sprite Partnership

In 2023, Tic Tac joined forces with Sprite for a refreshing lemon-lime flavor collaboration. Cue the summer of Tic Tac Sprite.

Baby Ruth
05/19/2023
Baby Ruth Social

Beginning May 2023, Baby Ruth revamped its voice across Twitter, Instagram and Facebook to be more fun, social-forward, and relatable.

Kinder Bueno
2022/23
Kinder Bueno Social Media

Kinder Bueno set out to appeal to a younger demographic in the US by revitalizing its social content.

Verizon
2022
Verizon 5G Social Campaign

In 2022, Verizon set out to educate consumers with a 5G content series focusing on common questions and concerns. Content reached 382K+ consumers (across Instagram and Twitter), in addition to driving traffic to 5G online properties.

Tic Tac
09/01/2019
Tic Tac at the 2019 iHeartRadio Music Festival

In 2019, Tic Tac hit up the iHeart Festival and gave the musical performers a portrait of themselves...made entirely out of Tic Tacs. Here's a look at some of the customized artist notes.

Website Copy & Ads

PepsiCo Recycling
09/01/2019
PepsiCo Recycling Rally SEM Display Ads

PepsiCo was seeking updated display ads ahead of their Recycling Rally re-launch. To date, display ads have boosted SEO traffic by 87.4% and increased user session length by 108%.

MTN DEW
09/25/2020
MTN DEW Outdoor Grants

In September 2020, MTN DEW's Outdoor Grants program fueled outdoor organizations with $100,000 through a series of $5,000 grants.

Manifestos

IT Cosmetics
09/30/2019
IT Cosmetics Manifesto

IT Cosmetics knows that confidence is more than skin deep. It starts from within and it starts with you

Other

Aveeno Kids
05/01/2022
Aveeno Kids Coloring Book

Aveeno Kids developed a coloring book for children to introduce the "Care Crew:" a squad of super-powered animal characters ready to lend a paw or hoof to empower kids to practice self-care routines.