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Hi there! I'm Brooke, an award-winning senior copywriter with 8 years of experience across healthcare, corporate, and consumer PR sectors. I specialize in authoring thought leadership and executive visibility platforms for C-Suite execs.
Reach out at [email protected] if you'd like to connect.
Kenvue Corporate
Kenvue leveraged International Self-Care Day as an opportunity to bring to life its mission: realize the extraordinary power of everyday care. Timed to July 24, Golin authored LinkedIn posts for each of the Kenvue Leadership Team members, showcasing their personal stories around how and why they choose to practice everyday care.
In June 2023, the Kenvue Leadership Team visited France to tour the Val-de-Reuil manufacturing site and visit store locations. We amplified awareness of their time in Europe and spotlit the brand's purpose to realize the extraordinary power of everyday care via a coordinated LinkedIn approach.
Following the official distribution of shares & the launch of the Kenvue company's LinkedIn channel, Golin posted celebratory reflections on behalf of the Kenvue Leadership team. The posts generated 2,713 total new followers (+4.2%) and 25,890 total engagements.
The Kenvue Leadership Team executed a coordinated LinkedIn approach to amplify awareness and excitement around Kenvue Live: the first time all 22,000 Kenvuers gathered together following their IPO.
Kenvue Brands
Aveeno Kids developed a coloring book for children to introduce the "Care Crew:" a squad of super-powered animal characters ready to lend a paw or hoof to empower kids to practice self-care routines.
L'Oréal Paris
Each year, L'Oréal Paris' philanthropic Women of Worth program honors 10 extraordinary women who are making an impact within their communities. The Women of Worth Honorees are celebrated at a star-studded end-of-year gala, and introduced by celebrities within the Women of Worth family.
The world's No. 1 beauty brand, L'Oréal Paris announced its 2020 Women of Worth Honorees, rewarding ten inspirational women with $10,000 to support their non-profit organizations.
Each year, L'Oréal Paris' philanthropic Women of Worth program honors 10 extraordinary women who selflessly volunteer their time to serve their communities. The Women of Worth Honorees are celebrated at a star-studded end-of-year gala, and introduced by celebrities within the Women of Worth family.
PepsiCo
PepsiCo announces the extension of its strategic partnership with the UEFA Champions League for another three years, until June 2027.
Pepsi brought Pilk - Pepsi and milk - to the masses during the 2022 holiday season, creating a viral sensation that reached fans around the world. The PILK campaign has won in two categories at the 2023 ANA In-House Excellence Awards and in the "Holiday or Seasonal Marketing" category at the 2023 REGGIE Awards. It was also shortlisted at the 2023 One Show Awards.
Pepsi set out to give fans and Super Bowl LVI Halftime Show viewers unprecedented access to never-before-seen action of global superstar, the Weeknd. The Show has been shortlisted for the 2022 Drum Content Awards and won Honorable Mention at the Brand Film 2022 Awards.
PepsiCo put forth Emily Silver, VP of Innovation & Capabilities, for the 2021 Working Mothers of the Year award. She Runs It recognizes professionals in marketing, media and tech who brilliantly navigate the complex responsibilities of business, leadership, advocacy, and motherhood. Along with deserving others across industry sectors, Emily won.
PepsiCo was seeking updated display ads ahead of their Recycling Rally re-launch. To date, display ads have boosted SEO traffic by 87.4% and increased user session length by 108%.
Ferrero
Butterfinger & I Can't Believe It's Not Butter teamed up on April Fool's to give fans the digit of baking dreams: the I Can't Believe It's Not Butter Finger. Too bad it's not real. Or is it?
In 2023, Tic Tac joined forces with Sprite for a refreshing lemon-lime flavor collaboration. Cue the summer of Tic Tac Sprite.
Beginning May 2023, Baby Ruth revamped its voice across Twitter, Instagram and Facebook to be more fun, social-forward, and relatable.
Kinder Bueno set out to appeal to a younger demographic in the US by revitalizing its social content.
In 2019, Tic Tac hit up the iHeart Festival and gave the musical performers a portrait of themselves...made entirely out of Tic Tacs. Here's a look at some of the customized artist notes.
Verizon
In 2022, Verizon set out to educate consumers with a 5G content series focusing on common questions and concerns. Content reached 382K+ consumers (across Instagram and Twitter), in addition to driving traffic to 5G online properties.
Mountain Dew
MTN DEW, MTN DEW AMP GAME FUEL and DORITOS join forces with Activision's celebrated franchise just in time for the highly anticipated release of Call of Duty: Modern Warfare.
Want DEW for breakfast, lunch, dinner or even a midnight snack? Look no further, DEW Nation. Introducing... the first-ever MTN DEW® cookbook! The Big Bold Book is a collection of recipes ranging from fan favs to professional chef creations. Let's grubbb!
In September 2020, MTN DEW's Outdoor Grants program fueled outdoor organizations with $100,000 through a series of $5,000 grants.
AARP
September 15 kicked off Hispanic Heritage Month, a celebration of how Hispanic and Latino communities have indelibly shaped the American experience. But for AARP, connecting with this fast-growing and influential group isn't just something that happens one month out of the year.
Manifestos
What if Dr. Talbot's helped everyone to understand the emotional value of every ounce of breast milk?
IT Cosmetics knows that confidence is more than skin deep. It starts from within and it starts with you