Copywriting
Hi there! I'm Brooke, a copywriter at a PR agency where I'm responsible for developing brand voice for clients through web copy, social posts, bylines, scripts and messaging. I'm also a freelance writer at SheFinds and Nicki Swift, covering celeb/news topics.
I believe that words have power, but that doesn't mean they should be overused. In fact, they should hold intrigue without overstaying their welcome. So I'll stop talking now, and let my work speak for me. Reach out at [email protected] if you'd like to connect.
Copywriting
I craft ongoing LI posts for the CEO of VMG, Guru Gowrappan. Topics range from thought leadership to ground-breaking company initiatives across the mental health, tech, sports and commerce spaces.
September 15 kicked off Hispanic Heritage Month, a celebration of how Hispanic and Latino communities have indelibly shaped the American experience. But for AARP, connecting with this fast-growing and influential group isn't just something that happens one month out of the year.
I interviewed PepsiCo's Vice President of Innovation & Capabilities, Emily Silver, for an awards submission that spotlighted working mothers. The submission won, and Emily was featured alongside six other professional women who have developed innovative approaches to juggling the demands of a family and career.
In September 2020, MTN DEW's Outdoor Grants program fueled outdoor organizations with $100,000 through a series of $5,000 grants.
In November 2020, MTN DEW dropped a copybook with 96 pages of recipes that feature everyone's favorite soda in ways you've never seen before -- from grilled cheese to cocktails. Spoiler: it's now sold out, but here's a sneak peek.
PepsiCo was seeking updated display ads ahead of their Recycling Rally re-launch. To date, display ads have boosted SEO traffic by 87.4% and increased user session length by 108%.
IT Cosmetics knows that confidence is more than skin deep. It starts from within and it starts with you
The world's No. 1 beauty brand, L'Oréal Paris announced its 2020 Women of Worth Honorees, rewarding ten inspirational women with $10,000 to support their non-profit organizations.
In 2019, Tic Tac hit up the iHeart Festival and gave the musical performers a portrait of themselves...made entirely out of Tic Tacs. Here's a look at some of the customized artist notes.
Each year, L'Oréal Paris' philanthropic Women of Worth program honors 10 extraordinary women who selflessly volunteer their time to serve their communities. The Women of Worth Honorees are celebrated at a star-studded end-of-year gala, and introduced by celebrities within the Women of Worth family. Here are a few of the 2019 introductory celebrity speeches.
In this byline, John Hancock's COIN co-founder Megan Schleck discusses the crucial role that her outdoor experience has played in shaping her current role.
MTN DEW, MTN DEW AMP GAME FUEL and DORITOS join forces with Activision's celebrated franchise just in time for the highly anticipated release of Call of Duty: Modern Warfare.
Editorial
Our jaws dropped when we saw the series of photos Vanessa posted to the 'gram on May 8 that showed off her insane cut-out one piece.
In an Us Weekly interview published on May 19, 2021, JoJo Fletcher revealed that she and longtime fiance Jordan Rodgers have opted to delay their nuptials for the third time.
It seemed that 2021 signaled trouble for Jennifer Lopez and Alex Rodriguez right away - and now, the "Hustlers" actress has reconciled with ex-fiance, Ben Affleck. How does A-Rod feel about the pair's reunion?
After seven years of marriage and four children, Kanye West and Kim Kardashian are divorcing. Here's why the rapper is reportedly annoyed with how things are progressing.
Months after teasing a partnership with PUMA during her "Studio 2054" livestream concert, Dua Lipa is here to deliver the goods. The "We're Good" singer recently took to Instagram to unveil a campaign image of her new kicks-but it's not just her shoes that caught our eye.
This year's transition between presidential administrations was among the most physically demanding in recent memory, thanks to COVID. Here's a look inside Trump's last hours in the White House.
During a Feb. 25, 2021 Fox News interview with host Bret Baier, Mitch McConnell shared his thoughts on the future of the Republican party, including whether or now he will support Trump moving forward.
Many loved-up couples were celebrating Valentine's Day over romantic dinners, but Prince Harry and Meghan Markle had the most epic holiday of all. That's because the pair commemorated the day by announcing that they are expecting their second child.
Veteran QB Aaron Rodgers is under contract through 2023, but he made some eyebrow raising comments about his "uncertain future" at a postgame conference. Here's what he had to say.
In January 2021, supermodel mama Gigi Hadid broke her silence to share a key piece of info that fans have been clamoring for: her newborn's name.
Everyone's favorite Queen of Twitter, Chrissy Teigen has never seen eye-to-eye with President Donald Trump. Here's how she reacted to news of his election loss to president-elect Joe Biden.
Take your cues from these 7 Hollywood stars who defend their natural curves - no matter what the trolls say!
Despite endearing himself to Gen Zers with his popular lip-syncing videos, not everyone is a fan of Jacob Sartorius. Here's why Grace VanderWaal shaded him on IG in 2017.
When Black Panther star Chadwick Boseman passed away on Aug. 28, 2020, his death shocked fans across the globe, in particular, Senator Kamala Harris. Here's the truth about the pair's friendship.
Ever since Emily Ratajkowski dropped her mesh collection, stars like Hailey Bieber and Halsey are giving us the beachy inspo we never knew we needed.
This gorgeous olive green Staud Millie Maxi dress that Meghan Markle wore during her tour of South Africa is one of our favorite looks from her days as a working member of the Royal Family.
As you're getting creative with your retail therapy, look no further than J.Crew's spring sale.
Rihanna hosted a virtual launch party for her new Fenty Skin line and stunned in head-to-toe Fenty. We’re officially obsessed.
Amid COVID-19, many of us are working from home. While it can be tempting to answer emails from bed, this chic loungewear set will go a long way towards helping you feel and look put-together.