United States
Hi there! I'm Brooke, an award-winning creative with 10 years of experience writing for global, industry-leading brands PepsiCo, L’Oréal Paris, Ferrero, and Kenvue. I'm also a passionate Arsenal (English Premier League) fan, creative writer, runner, and blogger.
Reach out at [email protected] if you'd like to connect.
Longform: Bylines, Speeches & Podcasts
A Forbes Council Post piece exploring possible ways that states can approach and revamp post-secondary education in America.
A few speeches I authored in honor of L'Oreal Paris' 2019 Women of Worth honorees.
A thought leadership piece written for Banfield CEO Mony Iyer that explores the future of employee well-being.
A podcast script authored for L'Oreal Paris president Ali Goldstein, who joined the show to dig into the origin and powerful legacy of the brand's iconic tagline "Because I'm Worth It."
A look at three speeches I authored in honor of the L'Oreal Paris' 2023 Women of Worth honorees.
Celebratory reflections for the Kenvue Leadership team, following the company's official IPO on the New York Stock Exchange. The coordinated posting approach generated 2,713 new followers (+4.2%) and 25,890 total engagements.
Coordinated LinkedIn posts for Kenvue leadership members, timed to International Self-Care Day. Copy showcases each leader's personal relationship with self-care, amplifying Kenvue's purpose to realize the power of everyday care.
A LinkedIn article digging into AARP's "Estamos Entrelazados" campaign, outlining how it supplements the brand's on-going work in voter education and caregiving.
Press Releases
A press release sharing news of PepsiCo's strategic partnership expansion with the UEFA Champions League until June 2027.
A press release amplifying news of Mtn Dew, Doritos, and Mtn Dew Amp Game Fuel's partnership with Activision, just in time for the highly anticipated release of Call of Duty: Modern Warfare.
A press release announcing L'Oréal Paris's 2020 Women of Worth Honorees, as part of the brand's philanthropic Women of Worth campaign.
Awards
A 2022 YouTube video bringing Pilk - PepsiCo's take on Pepsi and Milk - to life. I authored the award submissions for Pilk, which won in two categories at the 2023 ANA In-House Excellence Awards and in the "Holiday or Seasonal Marketing" category at the 2023 REGGIE Awards. It was also shortlisted at the 2023 One Show Awards.
Pepsi's behind-the-scenes film, "The Show," which gave fans and Super Bowl LVI Halftime Show viewers unprecedented access to never-before-seen action of the Weeknd. I wrote the award submissions for The Show, which was shortlisted for the 2022 Drum Content Awards and won Honorable Mention at the Brand Film 2022 Awards.
An award submission nominating PepsiCo's VP of Innovation & Capabilities, Emily Silver, as one of the 2021 Working Mothers of the Year. Emily won!
Social Media
Butterfinger & I Can't Believe It's Not Butter teamed up on April Fool's to give fans the digit of baking dreams: the I Can't Believe It's Not Butter Finger. Too bad it's not real. Or is it?
In 2023, Tic Tac joined forces with Sprite for a refreshing lemon-lime flavor collaboration. Cue the summer of Tic Tac Sprite.
Beginning May 2023, Baby Ruth revamped its voice across Twitter, Instagram and Facebook to be more fun, social-forward, and relatable.
Kinder Bueno set out to appeal to a younger demographic in the US by revitalizing its social content.
In 2022, Verizon set out to educate consumers with a 5G content series focusing on common questions and concerns. Content reached 382K+ consumers (across Instagram and Twitter), in addition to driving traffic to 5G online properties.
In 2019, Tic Tac hit up the iHeart Festival and gave the musical performers a portrait of themselves...made entirely out of Tic Tacs. Here's a look at some of the customized artist notes.
Website Copy & Ads
PepsiCo was seeking updated display ads ahead of their Recycling Rally re-launch. To date, display ads have boosted SEO traffic by 87.4% and increased user session length by 108%.
In September 2020, MTN DEW's Outdoor Grants program fueled outdoor organizations with $100,000 through a series of $5,000 grants.
Manifestos
What if Dr. Talbot's helped everyone to understand the emotional value of every ounce of breast milk?
IT Cosmetics knows that confidence is more than skin deep. It starts from within and it starts with you
Other
Aveeno Kids developed a coloring book for children to introduce the "Care Crew:" a squad of super-powered animal characters ready to lend a paw or hoof to empower kids to practice self-care routines.