United States
Hi there! I'm Brooke, a strategic storyteller and creative lead specializing in executive thought leadership, integrated brand campaigns, and multi‑channel narrative strategy for global brands including PepsiCo, L’Oréal Paris, Ferrero, and Kenvue.
Please get in touch if you'd like to connect: [email protected].
Thought Leadership & Executive Communications
Interviewed Third Sector leadership to uncover strategic perspectives and transformed key insights into an accessible Forbes Council article.
Wrote coordinated LinkedIn copy for Kenvue C-Suite leaders following the company’s IPO, translating milestone achievements into authentic executive narratives. The program reinforced leadership voice, strengthened corporate reputation, and drove measurable audience engagement, generating 2,713 new followers (+4.2%) and 25,890 total interactions.
Crafted long-form thought leadership for Forbes Council highlighting trends in employee well-being and corporate culture, connecting executive insights to broader business strategy and reinforcing client authority in talent and organizational leadership.
Authored talk track for L’Oréal Paris President Ali Goldstein for a national podcast, translating brand vision and corporate messaging into authentic, engaging storytelling for a broad consumer and industry audience. Delivered high-impact narrative within a 24-hour turnaround.
Created multi-platform executive social strategy for Guru Gowrappan, translating corporate priorities and industry perspective into thoughtful, platform-native content.
Brand Platform & Positioning
Played a pivotal role in new business development by shaping how we would bring Lavazza’s brand story to life across channels. Developed two press releases (including one optimized for AI search visibility), crafted LinkedIn content, and wrote a keynote speech for the VP of Marketing—demonstrating a cohesive, multi-platform narrative strategy that positioned the brand for modern audiences and earned attention.
Developed and wrote the full brochure for healthcare providers, translating technical product features into clear, persuasive messaging while reinforcing Candela’s brand positioning and patient-centric value proposition.
Distilled complex policy priorities into concise, actionable frameworks, equipping the team to pitch media with clear, mission-driven messaging.
Award Submissions & Branded Content Storytelling
Led award submission storytelling for PepsiCo’s “Pilk & Cookies” holiday campaign, distilling cultural relevance and campaign performance into compelling narratives that secured multiple industry accolades, including ANA and REGGIE Award wins and a One Show shortlist.
Crafted award submission narrative for Pepsi’s Super Bowl behind-the-scenes brand film, translating creative impact into a compelling story that earned industry recognition.
Interviewed and developed the award nomination narrative for PepsiCo’s VP of Innovation & Capabilities, positioning her leadership, innovation impact, and advocacy for working parents in a compelling submission that secured her recognition as a 2021 Working Mothers of the Year honoree.
Cultural / Purpose-Driven Storytelling
Entrusted annually to write keynote speeches for L’Oréal Paris’ Women of Worth Gala, shaping emotionally rich narratives that celebrate impact while amplifying brand purpose.
Led web narrative development for MTN DEW’s Outdoor Grants program, translating the brand’s commitment to outdoor culture into action-oriented messaging.
Developed a brand manifesto positioning Dr. Talbot’s Milk within the emotional and cultural realities of motherhood, transforming functional claims into a human narrative that guided creative direction.
Led copy development for Aveeno Kids’ “Care Crew” coloring book, transforming brand purpose into character-driven storytelling that encourages early self-care habits.
Crafted a LinkedIn article highlighting AARP’s “Estamos Entrelazados” campaign, showcasing how the initiative advances the brand’s ongoing work in voter education and caregiving while celebrating Hispanic-Latino communities during Hispanic Heritage Month.
Social & Multi-Channel Content
Revitalized Kinder Bueno’s U.S. social presence, shaping brand voice, ideating culturally relevant content, and leading the TikTok launch. Extended creative across social, digital, and earned channels—including the 2026 Super Bowl campaign—driving measurable engagement and audience growth.
Directed narrative and copy for a viral April Fool’s collaboration between Butterfinger and I Can’t Believe It’s Not Butter, generating 1.4M+ impressions and record organic engagement through culturally savvy, earned-led social storytelling.
Created strategic social narrative series for Verizon 5G education, simplifying technical concepts into clear, audience-centric messages that drove reach (382K+ users) and engagement.
Developed digital campaign copy for Pepsi’s recycling initiative that significantly boosted SEO traffic (+90%) and user sessions (+108%). Positioned brand purpose alongside consumer engagement by crafting messages that balanced education, action, and impact.