Brian Appleton

Copywriter & Digital Content Marketer

United States of America

A content marketer and copywriter who combines creative skills with a data-driven mindset to produce exceptional results.


Articles & Blog Posts

How to Repurpose Blog Content Into Short-Form Social Media Updates

Want more exposure for your blog? Wondering how to transform your blog articles into social media content? In this article, you'll discover six steps to turn long-form blog posts into short-form content for social media. To convert long-form blog posts into social media posts that engage your followers, start by making a list of your best blog posts.

Content Marketing Institute
Negative Feedback on Content? How to React

By Brian Appleton published September 11, 2017 Seven years ago, as a naive content marketer with more enthusiasm on my resume than actual experience, something transpired that bugged me for years. I was working as a freelance blogger, paying my way through college.

9 Proven Tactics of a Successful Local Facebook Marketing Strategy

With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you're selling ... right? Unfortunately, targeting a local market on Facebook is a little more challenging than that.

Social Proof Tactics that Will Boost Your Conversions this Year

Social proof is one of the most effective forms of marketing available today and can help you drive more online conversions that result in higher revenues. Everything from case studies and customer reviews to social activity and endorsements can serve as social proof.

What The Cambridge Analytica Facebook Scandal Means for Marketers

The Cambridge Analytica Facebook scandal could have serious implications for marketers and their customers. Here are five ways you can practice ethical data collection and use customer data in a way that will strengthen your client relationships and deliver successful results.

Content Marketing Institute
8 Copywriting Techniques to Boost Email Conversions

By Brian Appleton published June 4, 2018 There's one thing I hate about email marketing copy: You never know how it's going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign's kiss of death.

Whitepapers & eBooks