United States
Currently open for freelance work or the right full-time role, bringing 20+ years of communications, journalism and marketing experience to our partnership. Happy to discuss how I can bring value to your organization.
Note that my full-time job in 2022-23 was business writing for internal audiences. That work cannot be shared outside of my previous employer's walls.
Ran with leadership's direction to create a long-form piece that focuses on under-the-radar ways to optimize websites without redesigning or rebuilding. Our goal was to generate new business leads for the agency by inspiring companies to see they don't need to overcommit or overinvest in their website.
Served as primary writer and editor for Quad's first ever corporate social responsibility report on ESG goals/progress. This set the template for the company's ESG microsite and subsequent annual reports.
Conducted extensive research for the third part of my series on how local residents can be more sustainable in daily practice. This piece was on Milwaukee Record's Best of 2022 list.
Developed this practical guide through interviews and research to align with strategic business objectives for Quad.
It's easy for your website's performance to be bogged down by a messy content strategy. Learn the top tips that can keep your site optimized and organized.
Interviewed leaders from internal teams, the client and a co-manufacturer to understand and articulate the project's success in a brief case study. Several internal and external stakeholders had input, feedback and changes until we landed on this language that satisfied everyone's goals.
WordPress blocks are website design components that have come a long way to address mid-market business site development needs.
Interviewed the company's in-house SME, then conducted research on industry challenges and competitors to shape how we would present the relatively new product to clients and prospects.
Conceived of the campaign and wrote copy for print, digital and social channels that put brand-appropriate emotion into marketing in an industry that typically lacks it.
Dissected the lyrics to Taylor Swift's 2020 album to find evidence that she wrote it about Dr. Evermor, the recently deceased artist who created The Forevertron sculpture park. His family loved it.