Brandon "Brando" Smith

Writer and Editor

United States

Storyteller at heart, writer by trade.

I'm a St. Petersburg, FL-based—but a world-is-my-oyster type—writer in all senses of the word.

Twenty-seven hours a day, nine days a week, I stare at words with the end goal of making them sound compelling. A wordsmith, a littérateur connoisseur, a vocabulary matchmaker, a bona fide babble eradicator, if you will (I certainly would).

Let's craft your story together, one meaningful word at a time.

Contact:
727.412.3430
[email protected]

Portfolio
https://permablend.com/collections/education/products/science-behind-the-ink
Perma Blend
11/29/2022
Science Behind the Ink: Educational Course PDP and Scripted Video Reference

Perma Blend launched their education platform, Perma U, along with their first course, Science Behind the Ink. Positioned as the lead writer on this project, I was responsible for the scripting, translating the lengthy scientific research provided into a script accessible to permanent make-up artists of all education levels. The link includes a segment of the video using the script, the PDP, and additional sourced and modified testimonials.

Kuro Sumi Tattoo Ink
04/26/2022
The Stone-Cold Truth of the Medusa Tattoo

Medusa has become a beacon for sexual assault survivors, and tattooists around the globe have seen a massive uptick in Medusa requests. As a lover of Greek mythology, this blog was a passion project of mine where I was able to shine the necessary light and support a social movement while still catering to the tattooing community through Kuro Sumi.

World Famous Tattoo Ink
04/20/2022
4/20 Sales Announcement

Who better to quote than the "smokin'" Beetlejuice himself? This Instagram story was used in World Famous' 4/20 sales campaign for purple and green inks. With collaboration from the design team, we found the perfect pro-team-affiliated artist tattoo to bring the writing and design together.

World Famous Tattoo Ink
01/09/2023
Forget What You Know About Noire

In an effort to shed light on World Famous' recent EU-compliant ink line, this campaign served as a combination of an affiliated pro-artist blog spotlight and a top-selling set feature. World Famous holds strong connections within the tattoo industry, collaborating with the top artists worldwide. These artist spotlights sought to increase our connections with these artists, who are considered the celebrities of their field. and use these established relationships to their fullest potential.

Perma Blend
06/30/2022
Product Release: Pink Pizzazz

Make-up brands, permanent or not, can never create enough pinks. With an endless repertoire of pink, the goal was to make Pink Pizzazz stand out amongst the rest. Pop culture is always a good way to go, and you can never go wrong with "Mean Girls." The example depicts the home page banner used on Perma Blend's website.

World Famous Tattoo Ink
12/15/2022
Welcome to the Inkiverse with Stacy Smith

I led this project with another member to develop a diversity campaign to expand World Famous' reach to more artists. The Inkiverse was born to give tattooists of different backgrounds space to promote themselves with a fun twist—giving each a superhero pseudonym that embodies their artistry and the goodness they bring to the community. Beyond the initial ideation of the project, my contributions included introductory interview, blog, marketing assets (social, APP, website), and script for...

Perma Blend
09/19/2022
Perma Blend's APP Announcement Email Bottom Banner

The world is constantly consuming new material on our phones. Why not savor your experience? That's exactly what copy set out to do in this campaign by taking phone consumption literally. It never hurts to add a tasteful French flair—the world eats it up (pun-intended).

Kuro Sumi Tattoo Ink
01/25/2023
History Never Left

Through a brand that highlights the importance of Asian heritage in the culture of tattooing, this article served as a love letter to the tebori method and pro-team artist, Kensho II, from Kuro Sumi. This blog and the associated marketing assets was a research focused campaign that hopes to ensure the once-dying art lives on forever while tastefully highlighting Kuro Sumi products and Kensho II.

Perma Blend
04/19/2022
Dusky Crimson's Solo Debut

Perma Blend selected a few artist favorite inks from their top selling sets to release as an individual products on their website. Each ink is given its own personality with Perma Blend's the boss-babe branding.

Perma Blend
12/08/2022
The Truth Behind the Pigments

In 2020, tattoo and PMU artists in the EU faced a potential end to their careers with the EU's changes in ink and ingredient regulations. Body Art Alliance (including Kuro Sumi, World Famous, and Perma Blend) worked tirelessly to develop new ink lines for the EU artists that wouldn't be able to tattoo with their current inks. One of three versions, this article is in Perma Blend's brand voice to answer common questions received while ensuring accessible educational language.