United States
I’m a strategic content marketing and brand leader based in Southeast Michigan, currently serving as the Director of Content at Contentstack, where I oversee all attention and reputation-driving efforts.
Previously I was the Director of Content Marketing at Vitally, where I built the largest expert content community in the B2B Customer Success industry. Before that I served as the VP of Marketing at Nutshell, where I grew the company's content program into Nutshell's best source of sales-qualified leads, generating over $1MM/year in lifetime revenue value.
I co-developed the "Context Economy" thought leadership narrative for Contentstack, created an ongoing education series to support it, and collaborated with our digital team to create this central content hub defining our position. It's a good example of turning a thought leadership concept into a sustained creative program.
Atomic Object's Director of Marketing uses Claude Skills to expand her team's capabilities (without watching over their shoulders), while her free workshop series "Claude for Normies" brings everyone else along. / "Agentic Pioneers" is an ongoing series where I profile digital leaders who are solving big problems and driving real impact with AI.
I produced and hosted this webinar on how brands can improve their visibility in AI search. Due to the high interest in the topic and our successful promotion efforts, the webinar drew more registrants than any other marketing webinar in Contentstack history.
I conceived and wrote this Fall 2025 report that asked 628 online shoppers to give us their honest take on personalized experiences and AI-generated marketing. Learn how to adapt to your customers' needs without giving them the "ick."
I developed Vitally's expert content community from scratch, attracting and nurturing 150+ Customer Success leaders, and guiding them to produce hundreds of content pieces for our brand. Browse through the directory to discover the most forward-thinking voices in the CS industry.
I produced this video series where the most insightful leaders in Customer Success answer a big question in about a minute. / NOTE: Vitally has since deleted its YouTube channel, so the link now goes to a personal drive folder where you can browse through many of the episodes.
In the summer of 1988, aimless high school graduate Jeff Posey forms an unexpected friendship and creative partnership with his musical hero Ace Ramos, lead singer of a rock band on the verge of superstardom. But after a mysterious illness steals Ace’s ability to perform, Jeff discovers a secret that calls their entire relationship into question. And when he learns the full truth of where Ace came from, Jeff has to spend the rest of his life weighing what he’s lost and what he’s gained.
How do CSMs really feel about money, stress, work, and their bosses? I produced and authored this research report for Vitally in which our team surveyed 679 Customer Success Managers to hear their opinions on the topics that all CSMs think about, but only discuss behind closed doors.
I competed in (and won!) the first installment of Vitally's "Golden Mic" competition, where a member of each department gives a five-minute presentation on a recent win their team generated. My presentation was a whale of a tale about how incentivized email and content marketing worked together to bring in our biggest opportunity of Q4 2024.
I conceived, wrote, and project-managed this innovative research report for Vitally. / Customer Success leaders know their efforts have an impact on the bottom line. They just can't always prove it. We surveyed 400+ CS leaders about the revenue metrics they're currently tracking and where they're falling short.
I co-created and project-managed Vitally's first-ever audio series, which features former VP of Customer Success Taylor Johnston in conversation with some of the most effective leaders in and out of CS, sharing insights on how post-sales execs can be more effective in their roles.
I conceived, co-wrote, and project-managed this interactive tool that asks users a few questions about their business then creates a Customer Success process to drive maximum business impact and deploy resources most efficiently.
How are Customer Success professionals feeling about the year ahead? With the help of Vitally's Success Network, I produced this original report that takes a pulse-check of CS leaders' confidence levels heading into 2025, and features their original insights throughout.
In 2023, I became a five-time Jeopardy! champion with the help of one simple rule: Never go all-in from 2nd place. I originally delivered this 30-minute presentation for a Lunch & Learn session at Vitally. It's part personal memoir, part algebra lesson, and reveals my "cheat code" for wagering from behind.
In this appearance on the Content That Grows podcast, I discuss the differences in content strategy between SMB and mid-market/enterprise companies, and why I decided to re-commit to content leadership after a stint in the VP of Marketing chair.
I hosted and co-produced Nutshell's first-ever branded podcast series. We talked to the founders and leaders behind businesses that make products you use all the time but never really think about, from bedsheets to barbecue sauce. Who makes this stuff, and how did they overcome the growing pains of building a great company from scratch?
I wrote, co-produced, and acted in this announcement video showcasing the release of Nutshell's native email marketing tool (and our brand's overall vibe).
I served as executive producer, head writer, and talent coordinator for this virtual conference, which was live-streamed to thousands of Nutshell's customers and subscribers.
I wrote this detailed oral history of Nutshell's BOUNDLESS 2020 event, weaving together stories from all the major figures involved. Here's everything our team did to make the event a success, and 11 things you'll need to put on a successful virtual conference of your own.