United States
I’m a B2B content marketing strategist based in Southeast Michigan with 20 years of content experience across multiple formats.
Currently, I'm the Director of Content Marketing at Vitally. I previously served as the VP of Marketing at Nutshell, where I grew the company's content program into Nutshell's best source of sales-qualified leads, generating over $1MM/year in lifetime revenue value.
How do CSMs really feel about money, stress, work, and their bosses? I produced and authored this research report for Vitally in which our team surveyed 679 Customer Success Managers to hear their opinions on the topics that all CSMs think about, but only discuss behind closed doors.
I currently produce this video series where the most insightful leaders in Customer Success answer a big question in about a minute.
I hosted and co-produced Nutshell's first-ever branded podcast series. We talked to the founders and leaders behind businesses that make products you use all the time but never really think about, from bedsheets to barbecue sauce. Who makes this stuff, and how did they overcome the growing pains of building a great company from scratch?
I wrote and co-produced this product overview video, which showcased the Nutshell software platform (and our overall vibe) to prospective buyers.
Inspired by some of the horror stories of ex-Salesforce users that switched to Nutshell, I produced this bit of investigative journalism on Salesforce's standard subscription agreement, and the fine print that seems designed to overcharge and trap their customers.
For 21 years, McSweeney's has traded heavily on the element of surprise. I wrote this case study on one of Nutshell's most interesting customers, and how our software supported their transition to a nonprofit.
I served as executive producer, head writer, and talent coordinator for this virtual conference, which was live-streamed to thousands of Nutshell's customers and subscribers.
Growth software is a category of business software that combines sales and marketing tools into a single, unified platform. I wrote and hosted this video that explains the concept over some relaxing footage. This video is the #1 result on YouTube for "growth software."
Your startup doesn't have the time or resources to burn on trial-and-error. Focus your initial publishing efforts on these three areas, and your content program will be ROI-positive in months, not years.
This educational blog article was a first-place winner in the 2018 Sales Pro Central MVP Awards, in the Sales Leadership category.