Baxter Townsend

I design and run creative communications campaigns that help brands and ideas get outsized media attention

United States

Portfolio
Rachel Maddow Show
06/23/2021
The Lost Class

Change the Ref Co-Founder Manuel Oliver talks with Rachel about his recent project The Lost Class.

Washington Post
What's on the Thanksgiving table in a hotter, drier world?

Wild boar. Kelp salad. Crickets in your pie crust. These are just a few things that may end up on Thanksgiving menus as climate change takes its toll on the planet. Climate change has officially arrived at our Thanksgiving tables.

Axios
07/15/2021
Using AI - and dumpster cameras - to better manage urban trash

A startup called Compology is using high-tech cameras in dumpsters and AI analytics to help companies and cities better manage their waste streams. Why it matters: Trash - unlike electricity or water - isn't easy for cities to meter, "which contributes to the inefficiency around waste management," says Jason Gates, Compology's CEO.

Forbes
CMO Next 2021: 50 Innovative Marketers Transforming Business In A Changed World

If there's ever been a year where innovation, risk, leadership, empathy and evolution in marketing were needed, 2020 was it. A s the Covid-19 pandemic upended industries and economies alike, companies were forced to disrupt themselves and how they think about consumers. At the intersection of that shift were chief marketing officers.

Nytimes
07/19/2018
New York Today: Are Electric Scooters Legal?

New York Today Updated, 10:38 a.m. Good morning on this sparkling Thursday. The West Coast is abuzz with electric scooters - standing scooters, like a Razor, but with a motor - and we've started seeing them around New York City. So what's the deal: Are they legal here?

TechCrunch
Tentrr is turning private land into glampgrounds, with the help of VCs

If you've ever gone camping and found yourself thinking it kind of sucks, likely because you're too close to other campers, you might be interested to learn about Tentrr, a three-year-old, 47-person company that's promising to make it "dirt simple" to enjoy the great o...