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I am passionate about communicating clearly, which includes understanding what my audiences care about, already understand, and might need to have reinforced because it didn't catch their attention the first time.
This approach is useful in all kinds of contexts, whether I'm writing guides to onboard new users, setting up searchable FAQs for existing and prospective customers, setting up a lifecycle marketing strategy to increase engagement and retention, or composing growth marketing copy to entice new users.
It's also a valuable skill for internal communications, whether understanding a creative brief or explaining the tradeoffs inherent in choosing between options for solving a technical issue.
This is a one-page quick start reference sheet created to accompany the much longer "Faculty Tools: Guide for Educators" instruction booklet. It's designed to allow the end-user to get up and running without needing to know all the ins and outs of the system.
This is an in-depth guide for end-users of the Faculty Tools system available as an educator add-on for use with the base Boards & Beyond library of videos and quiz questions. It is paired with a much simpler one-page "quick start guide" shown in another clipping.
While Boards & Beyond built its reputation as a B2C product popular with medical students studying for their board exams, that popularity led to interest among educational institutions and an opportunity to expand into B2B sales. This sales sheet was created to support that outreach and communication.
Fiber Mountain was launching their new Sensus product at the BICSI Winter show in 2018, and had selected a bright green case for the flagship devices. Building on the theme, I selected bright green carpeting for the booth and matching shirts for the booth staff, and made use of simple but bold design elements in the signage to successfully draw visitors in and guide them to the products and our representatives.
Digital transformation is a challenge for business leaders in all sorts of companies, so it was a topic of great interest to the customers of Fiber Mountain. This eBook was adapted from a series of articles I originally wrote for the Fiber Mountain blog, to serve as a standalone giveaway and lead magnet.
"Scintillant Squares takes the humble square and turns it into intricate patterns for your coloring relaxation." Self-published coloring book created using Vectr, Adobe Illustrator, and Adobe InDesign.
This is an example of a documentation style guide written for a tech startup whose staff contributing to documentation mainly consisted of engineers and new college graduates.
Self-published anthology of short stories. Refuge: Tales from a Zombie Apocalypse collects seven short stories about normal people living in extraordinary times - without the action-movie clichés.
[Quarterly Report] Cushman & Wakefield's research staff write and publish quarterly reports on both industrial and commercial real estate in their regional markets.