United States
I'm a passionate and resourceful marketer with 12+ years of experience in content strategy, copywriting, creative direction, and execution of integrated product marketing campaigns.
We've partnered with Catherine McCord of Weelicious to share an easy go-to spring risotto dinner and her tips for family mealtime wins.
In this article targeted to salon owners, I interviewed a merchandising expert for quick tips on effective retail displays.
Blog to support a cookware and cutlery launch for Pampered Chef.
I pitched and wrote this article after we received questions on social from our salon pro community about why fashion week hair trends were relevant to their businesses.
Created as part of a "best summer ever" campaign, and then updated and re-promoted in 2020 to give Pampered Chef customers ideas for things to do at home during quarantine.
I interviewed award-winning and thought-leading stylists and colorists in the professional beauty industry to share the inspiration behind their editorial hairstyling collections.
Featuring a selection of new Pampered Chef recipes, this blog was written and published to support a Mother's Day campaign.
This roundup of on-the-go breakfast ideas caters to Pampered Chef's target market of busy parents and showcases the benefits of Pampered Chef's products.
I interviewed influential salon owners to compile their biggest mistakes-turned-learnings.
I interviewed celebrity haircolorists about how salons can introduce and profit from a popular haircolor technique called balayage.