Philippines
Graduating with a BA Politics and Japanese from Oxford Brookes University, and with over 9 years of content in Marketing and Client Success, I create impactful, engaging multiformat content—blog articles, ebooks, whitepapers, landing pages, webinars, video guides, and collateral.
I focus on thought-leadership, demand generation, and inbound engagement in B2B SaaS.
Discover how MaivenPoint's next-generation learning platforms deliver learning that inspires.
Discover how MaivenPoint's next-generation learning platforms deliver learning that inspires.
Discover how MaivenPoint's next-generation learning platforms deliver learning that inspires.
Dext Prepare Live Training is perfect for new starters, or anyone who wants a refresher. Dext Prepare Live Training is perfect for new starters, or anyone who wants a refresher. With our best practices, you will spend less time on repetitive bookkeeping!
General layout and content largely written between myself and Content Marketing Director - Guy Little. Content since tweaked, but general layout and copy is untouched.
Dext's Live Training webinar series. I scripted, built and managed this programme of 1:many webinars, which saved Dext an estimated 800k to 1 million EUR in retention per quarter. Scaled out to 5 regional markets. Created landing pages, email workflows and campaigns.
This highly successful weekly demand generation webinar was scripted and coproduced between myself and our Demand Generation Manager, Lori Stewart, in Toronto.
The accompanying script to the demand gen webinar '5 ideas to boost communication between R&D and IP teams'.
This article contains: Search Overview Types of search available in PatSnap Boolean searching Case scenario PatSnap's Top search Tips Other things to consider A Final Word Overview Patent searchi...
Article Contents: Part 2 - The Results Screen Views Table Standard Full Images Thumbnail Flip-it Settings Fields View Preferences Results Display (Grouping) Criteria for Choosing a Repres...
An example of a knowledge base article written for Mural. All sensitive information removed.
Article Contents: Part 3 - Patent View Overview Abstract Claims Claim Tree Description Images Smart Image Similar Patents Patent Valuation Dual View Citation Citation Map Family ...
Short video guide (no narration). Created on Adobe Premiere Pro and After Effects for use in-app. 2019
Created as part of sales tools and collateral, following the specific design language of PatSnap's branding
Produced, scripted, and narrated by myself in the interim period before Dext's rebranding from its prior name, Receipt Bank.
Get help for using Dext products. Help articles, getting started guides & FAQS for Dext Prepare, Dext Precision & Dext Commerce.
An eBook created for IP leader personas, and used extensively at IP event stalls, and in email campaigns behind gated landing pages.
Sales collateral: Short-form brochure created for R&D personas, for use at events or in email campaigns.
I forwarded the case for, and created the Video guide section of Patsnap's Help Center.
Scripted and produced by myself, this video was used in the launch of Dext (then Receipt Bank's) integration with QuickBooks Desktop. Targeted to North American customers and repurposed in sales and marketing collateral for the NA cohort.
Short GTM video guide specific to the South African market around a new integration feature available on Receipt Bank / Dext and Sage Pastel. Repurposed by Sales team as part of their pitches and by Marketing as part of sales collateral.
Whitepaper: C-suite and investor persona centric funnel.
One pager: Linked to E-Book, used in marketing campaigns for a targeted segment of C-suite and R&D leaders. Later provided behind a blog paywall.
An eBook created for PatSnap's key customer base in both R&D and IP. Providing tips in improving communication and collaboration between different areas of a business to increased success in innovation and commercialization.
Whitpaper: Original research created for PatSnap's key R&D customer base to drive thought leadership in the innovation tech.
A technical eBook providing best practices in using PatSnap to ensure innovation projects can be commercialized without hitches.
A video guide created in April 2018 around PatSnap's Workspace feature
"Creating life from deadly bacteria, using the human immune system in the fight against cancer, and a brutal clash between renowned universities over a single document? These are just some of the insights from the world of synthetic biology in 2019. With a backstory like this, who knows what the future holds?"
A one-pager created to launch Dext's Email-in feature for sales documents. Included in Marketing and CS campaigns for cohort.
E-Book: Outlining how PatSnap leads technological whitespace research for commercializing a company's intellectual property.
Video Guide: Japanese language video for welcoming new clients. Created for high value clients and prospects. Scripted, edited, and narrated by myself.
Video guide: Freedom-to-Operate centric workflows using the 'Landscape' and Semantic Search features. Used in Marketing campaigns for R&D and IP segments
A PDF guide for searching with Patsnap, created from an article written on PatSnap's Help Centre.