Amira K. S. Barger

Behavioral Communications Consultant | Professor of Marketing, Communications & Change Management | Author | Contributing Writer on Black Women, Black Motherhood, Black Liberation

United States

Amira K.S. Barger, MBA, CVA, CFRE is a behavioral communications and marketing counselor, professor, author, and fearlessly authentic leader working at the intersection of health equity, DEI, and employee engagement to tackle society’s most pressing challenges.

She is the author of The Price of Nice (releasing October 28, 2025), a bold exploration of how superficial niceness hinders real progress in workplaces and society. Her zone of genius is helping people see the invisible scripts shaping their choices—how propaganda, marketing, and cultural narratives influence what we believe is “normal” or even “good.” As a behavioral science consultant and communications strategist, Amira unpacks how these hidden cues work on our brains and how to interrupt them to move through the world more informed and intentional.

She serves as Executive Vice President at a global consulting firm, providing senior counsel in Diversity, Equity & Inclusion (DEI) and strategic communications, and teaches marketing, communications, and change management at California State University East Bay. A multi-award-winning scholar-practitioner and data-informed organizational architect, Amira leverages design thinking to advance DEI and solve complex problems with clarity and care.

Her work explores themes of Black women in the workplace, Black motherhood, and the bold actions individuals and institutions must take to advance Black liberation. She’s been featured in articles, podcasts, and conferences sharing practical communication tools—like reframing, flagging, and narrative disruption—that help leaders and individuals challenge harmful narratives and shift conversations toward equity and inclusion.

Outside of work, Amira and her family are on a mission to visit all 417 U.S. national parks, collecting National Park Passport stamps along the way. She lives in the Bay Area, CA, with her life partner of 20+ years, Jonathan, their daughter Audrey, and their two furry sons, Bucky and Potato.

Get in touch: [email protected] | [email protected]

Portfolio

Top Highlights

HR Daily Advisor
02/10/2026
HR Works Video Podcast: What is the Price of "Nice"? Pt. 1 - HR Daily Advisor

On today’s episode of HR Works, here to help us answer these questions is Amira Barger, Professor, Global Comms Executive, and Author of the upcoming book “The Price of Nice.” Listen in to part one of our conversation that breaks down what it means to be “nice” in the workplace, and what it means to be genuine, and effective. As HR professionals, and really as people, we opt to be nice and polite when dealing with anything in the workplace. But what happens when that blanket...

Barnes & Noble
06/01/2025
Order my book: The Price of Nice (Released on 10/28)

What’s wrong with nice?! A simple question, but a powerful one. It demands we interrogate the unquestioned rules that shape our lives, often without us even realizing it. "It costs nothing to be nice!" What a travesty of logic. A dangerous lie. Niceness is not free—it comes at a steep price. It is a velvet glove over an iron fist—stifling dissent, prioritizing comfort over progress, and conditioning us to accept the status quo. It is one of the most insidious social constructs, operating...

Selected Writing and Broadcast Segments

International Encyclopedia of Civil Society, Springer
06/26/2025
Freedom of Assembly

Proud to contribute a chapter on Freedom of Assembly to the newly updated International Encyclopedia of Civil Society—a vital resource capturing how civil society has evolved amidst political, social, and economic change.

EdSource
10/30/2024
COMMENTARY: Why bringing children to the voting booth matters

Introducing children to voting from an early age can instill in them a sense of civic responsibility, sparking curiosity about how individual actions influence the broader community, and shaping informed, engaged citizens for the future.

KPIX/CBS Bay Area
08/29/2024
Bay Area Democratic support swells behind Kamala Harris before airing of CNN interview

Democratic support is surging for presidential candidate Kamala Harris, with endorsements from notable figures like former President Barack Obama, former First Lady Michelle Obama, and Oprah Winfrey. CBS Bay Area's Elizabeth Cook speaks with "Change Management" Professor Amira Barger from CSU East Bay to discuss the political "glass ceiling" Harris could break.

Volunteer Nation Podcast
08/29/2024
Diversity & Women in the Workplace: Claim Your Space with Amira Barger

In this episode of the Volunteer Nation Podcast, Tobi Johnson invites strategic communications and marketing counselor, Amira Barger for an enlightening discussion on diversity and women in the workplace. They explore the unique challenges faced by women, the role of organizations in addressing systemic inequities, and the importance of advocacy and taking up space.

FIT Fundraising
05/10/2024
Building Unity Through Diversity at Your Nonprofit

Find out how to create a climate that helps individuals benefit from the diversity of people, ideas, knowledge and experience will bring success at your nonprofit. DEI is about providing access, opportunity and support to your organization and the people you serve. Learn how you can build unity in your nonprofit organization through embracing diversity, equity and inclusion.

AmericaHates.US
05/02/2024
Activism III: Activism Is Not Monolithic - AmericaHates.US

I've been an activist for as long as I can remember-though I didn't always understand that. My journey into activism was not defined by any grand campaign but rather by the quiet moments that shaped my understanding of navigating the world in community, for community, by community.

NBC Bay Area
04/02/2024
New bills aims to give Californians better work-life balance

Professor Amira Barger believes the bill addresses workplace equity issues. “We are dealing with an epidemic of burnout and that’s part of how we got here,” said the Cal State East Bay professor. “This is a necessary adaptation as we look towards the future of work. Employees are demanding more of employers and they are demanding a new value proposition of what work looks like.”

AmericaHates.US
02/29/2024
Brené Brown: The Illusion of Neutrality - AmericaHates.US

Brené Brown's statement on Palestine and Israel received swift criticism as lacking depth , and, in my opinion, that criticism is justified. Given her influence, it's imperative to demand more than surface-level allyship.

Fairygodboss
06/20/2023
What Is Tone Policing, Why Is It Harmful, And What Can You Do About It?

We know that one in four Black and Hispanic employees report workplace discrimination, which impacts marginalized employees' mental health and comfort, and shapes their likelihood of future contribution. We also know that roughly half of LGBTQIA+ individuals report having experienced unfair treatment at work, and many "cover" to avoid further harassment or discrimination.

MSNBC.com
05/25/2023
Why pronouncing my name right is more than common courtesy

Lawyer and social commentator Dr. Shola Mos-Shogbamimu was recently celebrated - and criticized - for repeatedly telling journalist Dawn Neesom on-air to pronounce her name correctly. "This is terrible, especially from a presenter," Dr. Shola told Neesom. "Go back and start again. Phonetically." It's a reasonable expectation for a host to know the names of their guests.

Fast Company
05/11/2023
Black women hold just 4% of corporate board positions

We must hold corporations, boards, C-suites, and even private networking groups accountable for understanding that advancing diversity is integral to innovation, trust, and brand reputation—and must extend beyond white women.

Non Profit News | Nonprofit Quarterly
05/11/2023
The Business Case for DEI Reinforces Anti-Black Sentiment - Non Profit News | Nonprofit Quarterly

The Diversity, Equity, and Inclusion industry could not exist without the Civil Rights Movement and owes a debt to the labor and thought leadership of Black activists and freedom fighters. Yet rather than acknowledging and responding to its roots in organizing against White supremacy, DEI has developed into an industry that focuses on surface-level, individualistic engagement, and the bottom line-that is, on the ways DEI can boost profitability.

The Inclusion Solution
05/10/2023
A Point of View: What Women Want - Build With Us In Mind

For women in the workplace, the list of non-negotiables grows longer each day. We want better pay, and better benefits, and mitigated biases, and balance - or bust. High-achieving, high-profile women throughout corporate America are shifting away from their roles in unprecedented numbers to find what they are seeking.

MSNBC.com
04/17/2023
What society gets wrong about the 'angry Black woman' stereotype

As a Black woman, I am all too familiar with the racial trope of "the angry Black woman." The misogynoir I am affronted with on a daily basis is evergreen. I'll let you in on the private truth. We are angry. But have you ever paused to ask yourself why?

PR Daily
02/15/2023
Finding resistance and cultural humility this Black History Month - PR Daily

Amira Barger is executive vice president, health DEI, at Edelman. The theme of this year's Black History Month is "Resistance." I'm sure, for most people, that term brings to mind images of protests and people marching in the streets. However, resistance comes in a myriad of forms, many much more subtle.

MSNBC.com
02/06/2023
Why I hope my daughter takes great pleasure in being as 'inconvenient as possible'

February is here, and I've been thinking a lot about the lessons I want to impart to my 9-year-old daughter. Practicing hope is something I encourage and teach her to do daily. But, this year, as I look at the state of the world around me, I can't help but feel a certain irony in the celebration of Black History Month.

MSNBC.com
12/15/2022
Black women need to give themselves permission to RSVP 'no'

On my LinkedIn page, I recently included a meme that read, "Sometimes when you're invited, you're still not welcome. Know the difference." The message resonated with my followers, especially Black women. Many commenters shared the sentiment - that while we deserve to be at every table, not every table deserves us.

The Inclusion Solution
12/08/2022
The Buzz: Black Women Are Expected to Climb and Summit the Glass Cliff

While many are familiar with the concept of the "glass ceiling," fewer have heard of the accompanying phenomenon known as the "glass cliff." The glass cliff is especially precarious for women from historically marginalized and excluded communities - namely Black women.

Edelman
11/23/2022
DEI: Beyond The Blueprint

This November, Edelman launched the quarterly "DEI: Beyond the Blueprint" - a salon-style event designed for audiences to expand their knowledgebase by hearing from panelists on a range of workplace culture, diversity, equity, inclusion (DEI), and health equity topics.

Parents
11/23/2022
How My Family Spends the Holidays Despite 'Network Poverty'

As I head into this holiday season, I feel a swirl of mixed emotions. Three years ago, my dad was diagnosed with multiple comorbidities. I first realized the severity of his condition last December during our Christmas trip to visit family in Arizona.

Ragan Communications
11/02/2022
How to challenge glass cliffs and codify your archetype - Ragan Communications

Having broken through the glass ceiling, we now must recognize the glass cliff. Having women in top leadership roles is more important than ever. Women occupy more than half of management roles and are most often the leaders supporting well-being of employees through diversity, equity & inclusion.

Parents
Returning to the Office Isn't Worth the Cost for Many Parents

"Her backpack is not bulletproof? That's how the conversation with my husband started after we dropped our daughter off at school. We've been doing drop-off and pick-up as a family. Now, getting our child ready for school entails more than merely packing her lunch.

PR Daily
09/01/2022
No, you are not 'over-indexing on Black' - PR Daily

As a consultant in the field of diversity, equity, inclusion and belonging (DEIB), more and more, I've been hearing the phrase, "We're over-indexing on Black." Each time I hear it I ask, "What specifically do you mean by that"? My question is an attempt to disrupt a person's thinking, to create enough pause to give them pause.

PR Daily
08/18/2022
Is a DE&I certification worth it for comms pros? - PR Daily

I am often asked by diversity, equity and inclusion (DE&I) communications professionals if getting certified in the field is worth it. I personally hold DE&I certifications and find that there is notable value to each of these programs. I want to provide my insight on why one might invest in this education and the practical utility that DE&I certification serves for the public relations community.

The Inclusion Solution
07/14/2022
A Point of View: Nonprofit Principles (Could) Serve an Internal DEI Purpose, But Often Do Not

Equity principles are interconnected, intersectional, and anything but linear. They offer a compass for the ways in which we approach doing the work, building relationships, and honoring the people we are privileged to walk alongside. This work must be principled and rooted in the end goal of justice which holds to four pillars: access, equity, participation, human rights.

Parents
I'm a Black Mom Diagnosed with Crohn's Disease

In 2013, I was diagnosed with a chronic autoimmune disease I'd never heard of. Namely, because Crohn's Disease is a disease that historically impacts people of Jewish ancestry. I'm Black. Spring of that year, life was starting to get back to normal. Or as normal as it can be with a newborn infant.

East Bay Times
06/27/2022
Letter To The Editor: We can’t marry away systemic racism

Re. “Can intermarriage spare our state from America’s identity politics?” Page A9, June 21: https://www.eastbaytimes.com/2022/06/21/opinion-can-intermarriage-spare-california-from-americas-identity-politics/ I was disappointed to see an op-ed suggesting we can intermarry our way toward progress and out of systemic racism. As a Black woman in an interracial marriage to a White man, with a mixed-race child, I vehemently object to this harmful, oversimplified framing.

The Benicia Independent ~ Eyes on the Environment / Benicia news & views
05/26/2022
It's Better in Benicia - but, for whom?

Even amongst the most progressive, when Black people make specific calls to action that will impact systemic oppression, we are met with symbolism over material change. We asked for equity. They gave us a flag for Juneteenth. That's nice, and it doesn't address the issues that impact Black people on a daily basis.

The Benicia Independent ~ Eyes on the Environment / Benicia news & views
06/23/2022
2nd Annual Juneteenth Celebration hosted by Benicia Black Lives Matter

By Amira Barger, June 23, 2022 Thanks to community volunteers and the events team of Benicia Black Lives Matter (BBLM), the second annual Juneteenth Celebration brought us together as we collectively reflected on and commemorated a historic day. This event was made possible by community, for community.

Cook Silverman Search
04/21/2021
Guest Blog: "Experiencing Inclusion: Sugar Cane Circles" - Cook Silverman Search

This week's blog is guest-authored by Amira (Mira) Barger, MBA, CVA, CFRE - Cook Silverman's Diversity, Equity and Inclusion, and Search Consultant. I'm sure by now that many of you will have heard the expression that "Diversity is being invited to the party, Inclusion is being asked to dance."

Cook Silverman Search
03/17/2021
Guest Blog: "Say More..." - Cook Silverman Search

Growing up, I was often admonished by others with the phrase "You ask a lot of questions"! Looking back, I don't believe it was intended as a compliment, but it remains an accurate descriptor of me to this day - and one I wear as a badge of honor.

Cook Silverman Search
02/25/2021
Guest blog: One of Us, All of Us - Cook Silverman Search

This week's blog is guest-authored by Amira (Mira) Barger, MBA,CVA,CFRE - Cook Silverman's Diversity, Equity and Inclusion, and Search Consultant. Because in the nonprofit sector and in every aspect of life, the issues that affect Black people affect all of us. So until Black people are free, no one is free.

Partnership Resources Group
11/17/2020
DEI - What is the Measure? - Partnership Resources Group

We are the "nice" sector. Nice nonprofits, made up of nice people, doing nice things and putting nice into the world. I'm sorry to be the one to tell you, but "nice" simply isn't enough. It doesn't move us towards the change we need. There is no accountability in nice.

Partnership Resources Group
08/21/2020
DEI - So what? - Partnership Resources Group

"When you believe niceness disproves the presence of racism, it's easy to start believing bigotry is rare, and that the label racist should be applied only to mean-spirited, intentional acts of discrimination. The problem with this framework-besides being a gross misunderstanding of how racism operates in systems and structures enabled by nice people-is that it obligates me to be nice in return, rather than truthful.

Partnership Resources Group
06/25/2020
DEI - 4 Key Questions to Ask - Partnership Resources Group

In the wake of recent and ongoing protest across the nation, many nonprofit organizations are seeking ways to address racial injustice. Time has been focused on posting statements on social media, rapid-fire dialing to the closest available implicit bias trainer, and hours spent at book clubs trying to digest the most recent anti-racism book.

Cook Silverman Search
04/30/2020
Guest Blog: Resourcing Teams and Communicating - Cook Silverman Search

There are few times in human history where an event happens that supersedes all those things that commonly serve to divide us. Coronavirus has crossed the lines of race, gender, and financial well-being. That being said, the impact is not felt and experienced equally. Communities that are among the

Features/Quoted

BBC News
02/11/2026
What’s behind the US job numbers?

Amira Barger speaks with David Cann of BBC on the US jobs market and signs of steady but subdued growth. Andrew Peach examines what’s driving the numbers, including the impact of tariffs and a tougher immigration crackdown. Also, Dutch brewer Heineken cuts thousands of jobs worldwide as beer consumption falls. And we look at the rise of “biohacking” and whether changing your daily routine could really help you live longer.

LITERARY TITAN
01/10/2026
Sustained Courage

Amira Barger Author Interview The Price of Nice lays out a sharp argument that our cultural obsession with being "nice" keeps us stuck in cycles of false comfort and stalled progress that preserves the status quo at home, in workplaces, and across society. What is the Think-Feel-Do-Revisit framework, and how does it help people break the cycle...

California State University - East Bay
11/12/2025
Could Being Nice be Ruining Your Life? Here's the Brutal Truth

When Amira Barger logs on to teach in Cal State East Bay's online Nonprofit Management Certificate program, she's not just leading discussions - she's sparking reflection. Part memoir, part manifesto, The Price of Nice explores what happens when we value being liked over being honest.

Booklife
09/02/2025
Book Review: The Price of Nice by Amira Barger

What's wrong with nice?! A simple question, but a powerful one. It demands we interrogate the unquestioned rules that shape our lives, often without us even realizing it. "It costs nothing to be nice!" What a travesty of logic. A dangerous lie. Ni...

VIPNET Media LLC
03/18/2025
Moving Beyond Good Intentions (in DEI)

At this year’s Transform, I had the pleasure of being interviewed by Maria Ngo + filmed by ★ Ray DuGray, both of VIPNET Media LLC. We covered a range of topics, and one theme stood out: how to move beyond good intentions—especially in the face of the current backlash against hashtag#DEI in corporate America. Watch our full segment below ⬇️ : https://lnkd.in/g2-Qm9jb

D S Simon Media
02/13/2025
PR's Top Pros Talk... What to Watch for in 2025

Curious about what’s next for communicators in 2025? In our second episode of “What to Watch for in 2025”, 12 of PR’s Top Pros share their unique perspectives. Topics covered include earned media, evolving client relationships, tech innovations, and more. Diana Littman, U.S. Chief Executive Officer, MSL Chris Hook, Communications Lead, Cadence Lucia Lee, Vice President of Media and Public Affairs, Mount Sinai Health System Michael Rinaldo, Senior Health Communications Consultant at...

Forbes
03/11/2024
Black Women In DEI Are Under Attack

Amira Barger is interviewed for this article that explores the recent attacks on Black women in DEI and provides advice on how Black women can navigate the current climate.

Essence
03/23/2023
5 Leadership and Diversity Podcasts That Are Worth A Listen According To These Leading Corporate...

Pick a topic, any topic. There is likely a podcast for it. With around 4 million podcasts in the audioscape, it can be hard to parse through what is good and what is, well-trash. For entrepreneurs, business people, and leaders who seek credible expertise, informed conversation, and nuanced takes from diverse perspectives, ESSENCE surveyed five executives to find out their podcast faves.

www.themeetingmagazines.com
01/23/2023
The DEI Movement - www.themeetingmagazines.com

The American melting pot consists of many ingredients. It's what gives our nation depth, character and diversity. With so many different kinds of people, how do association meeting planners manage diversity, equity and inclusion (DEI) within their meetings and events environments?

Healthaction
12/13/2022
Health Action Alliance

At our 12/8/2022 employer briefing, we asked our panel of experts to anticipate emerging trends in workplace health for 2023.

Forbes
12/05/2022
What Dr. Anthony Fauci Teaches Us About Leadership In A Crisis

Dr. Anthony Fauci, who will retire this month as director of the National Institute of Allergy and Infectious Diseases, likely has more experience dealing with prolonged crises over the past 38 years than any corporate executive or other government official.

PR Daily
11/28/2022
Comms pros' predictions for 2023: Purpose, people and the future of PR - PR Daily

It's cliché but true to say at this point: The last three years have led to seismic shifts in the way all communications functions are viewed, especially internal comms. This change has led to a melding of the traditionally separate disciplines of internal and external communications that seems likely to continue for years to come, according to PR pros we asked for predictions about the future.

Development Guild DDI
11/22/2022
Heightened Focus on Donor Diversity

Over the past few years, as the country has increasingly turned its attention to historical and societal injustices, organizations-from for-profit businesses to nonprofits enterprises-have focused more intentionally on implementing diversity, equity, and inclusion measures.

PR Daily
11/10/2022
What storytelling means to communicators - PR Daily

Storytelling is one of the most ancient and sacred concepts in all of human history. Starting with our long-distant ancestors weaving myths around fires that kept the darkness at bay and evolving through the centuries to include writing, painting, music, dance and more, it's a complex concept that still strikes at the very heart of who we are as a species.

Her Agenda
10/07/2022
What Does It Mean To Be A 'Self-Made' Success?

By Karie Pinnix Oct. 7 2022, Published 8:05 a.m. ET The concept of being "self-made" is a topic that gets attention every year, either through Forbes ' list of self-made women or through a conversation with a friend. No matter how you define "self-made" success, it's something many aspire to be.

Forbes
09/25/2022
Does DEI Focus Too Much On Black People?

Does diversity, equity, and inclusion efforts focus "too much" on Black people? This question has been asked repeatedly on LinkedIn lately. This article seeks to unpack that question and provide a detailed analysis regarding DEI efforts that center Black employees.

Forbes
09/20/2022
5 Black Women Share What Equity Means To Them

September 21st is Black Women's Equal Pay Day. For every dollar that white men make, Black women are paid 58 cents. Any workplace that wants to achieve equity most prioritize the needs of the most marginalized. This article outlines how workplaces can better support their Black women employees.

Points of Light
07/27/2022
The "ACT" Acronym with Amira Barger: A Tool From The Center for Social Inclusion - Points of Light

Amira Barger has a secret to countering implicit bias. Her presentation from the 2022 Points of Light Conference, "Inclusive Stories: Equity-Centered Language Design," offered a quick tool that you can put into action immediately. Amira is an executive vice president on the Global Health Sector team at Edelman, providing senior Diversity, Equity & Inclusion (DEI) and Multicultural counsel to clients.

Coursera
03/03/2022
10 Career Tips from Women in Leadership

Throughout the stages of our lives, we as women are presented with so many narratives about who we're supposed to be, what we're supposed to look like, what path we're supposed to follow. But the truth is, the women that we often perceive as leaders often pave their own paths.

Principalpost
Amira Barger

Home: Benicia, CA. Age: Late thirty-something. Profession: Professor and DEI communications practitioner. Organization: Edelman and Cal StateEast Bay. Title: Executive Vice President. Pronouns: She/Her/Hers. Significant other: Jon B. (husband). Current project: Practicing personal agency (vs. authenticity). Recent professional development: Leading a new practice. Latest accomplishment: Doctoral program acceptance.

Yahoo
10/12/2015
36 Things People With Inflammatory Bowel Disease Wish Others Understood

Known collectively as inflammatory bowel diseases (IBD), Crohn's disease and ulcerative colitis affect more than 1.6 million people in the United States, according to the Crohn's & Colitis Foundation of America. They are painful, medically incurable diseases that attack the digestive system. Many patients require numerous hospitalizations and surgery.

Podcasts/Webinars

Volunteer Nation Podcast
12/24/2025
Beyond the Performative - The Price of Nice with Amira Barger

In this episode of the Volunteer Nation Podcast, host Tobi Johnson welcomes back Amira Barger to the pod to explore how “niceness” often operates as a form of social control, especially in workplaces, nonprofits, and volunteer-driven organizations, and why prioritizing comfort can come at a steep cost to individuals, teams, and missions. If you’ve ever held back from speaking up to avoid rocking the boat, this episode will resonate deeply. And, be sure to check out Amira's new book - The...

What Changed? Podcast w/ Dwayne Smith
11/04/2025
Why Being Comfortable Is Costing You Courage | Amira Barger on Finding the Nerve to Change

What if being nice is the reason you're still stuck? In this episode of What Changed? I sit down with Amira Barger, author of The Price of Nice, to talk about what happens when the need to please and stay comfortable starts costing you courage. Amira opens up about the moments that changed how she saw strength, truth and belonging. From childhood lessons about being nice to finding her nerve in leadership and life, she reminds us that courage often begins right where comfort...

Leadership & Success Podcast with Coach BZ
10/17/2025
The Price of Nice: Why Comfort Keeps Us Stuck—and How Courage Creates Change

Get ready for a transformative conversation with Amira Barger — award-winning Executive Vice President at Edelman, author of the upcoming book “The Price of Nice” (Berrett-Koehler Publishers), professor, and board director shaping the future of equity-centered leadership. 🎙️ In this powerful live episode, we’ll unpack: ✅ Why “niceness” can become a comfort trap that prevents authentic change ✅ How courageous communication can advance inclusion, justice, and impact ✅ The four actions...

Connected Conversations
10/15/2025
Connected Conversations – Ep. 37 | Why Real Change Requires Discomfort | Amira Barger

What does it really take to drive change in today’s workplaces? In this compelling episode of Connected Conversations, host Elena Petrova is joined by Amira K.S. Barger, executive, professor, columnist, and author of the upcoming book The Price of Nice. Together, they unpack what it means to lead with humanity, challenge comfort culture, and take meaningful action in Difference, Opportunity & Connection or (DEI) work. This isn’t a surface-level chat about values, it’s a deep dive into...

Unspeakable Leadership
10/09/2025
The Cost of Being The Nice Girl

What happens when being “nice” stops being a survival tool and starts holding you back? In this conversation, Rohene Bouajram sits down with Amira Barger, award-winning executive and author of The Price of Nice, to unpack the hidden costs of being “the nice girl” in leadership and life. We cover: Why “nice” often means silence, shrinking, or compliance Why the opposite of nice isn’t mean, it’s nerve How crossing the line can look like small, everyday acts of courage The...

The POZCAST: Decoding Success with Adam Posner
10/02/2025
Amira Barger: The Price of Nice: A Call to Action

My guest today is a powerhouse in communications, change management, and equity-driven leadership - Amira Barger. She's the award-winning Executive Vice President a...

Reignite Resilience Podcast
09/08/2025
Finding Your Nerve + Resiliency with Amira Barger (part 2)

What's the real cost of being "nice" in a world that demands it? Amira Barger joins us for a transformative conversation about breaking free from the harmful constraints of niceness to embrace what she calls "nerve" – the courage to speak truth, set boundaries, and challenge broken systems. Amira shares a powerful childhood story that perfectly illustrates the communication disconnects we experience daily. She introduces the matching principle, explaining how misaligned conversation types...

Reignite Resilience Podcast
09/03/2025
The Price of Nice + Resiliency with Amira Barger (part 1)

Have you ever swallowed your truth to keep the peace? Felt the exhaustion of maintaining a "nice" facade when you wanted to speak honestly? You're not alone. Join us for a thought-provoking conversation with Amira K.S. Barger, Executive Vice President and Global Head of DEI Advisory at Edelman. Amira shares her remarkable journey from growing up as a minister's daughter on the tiny island of Guam to becoming a powerhouse in strategic communications, particularly within healthcare...

Space to Exhale Podcast
09/02/2025
The Price of Nice: The Hidden Costs of People-Pleasing, with Amira Barger

In this unapologetic episode of Space To Exhale: The Podcast, Lisa sits down with Amira Barger—Executive Vice President at Edelman, and author of the upcoming book The Price of Nice—to unpack the unspoken toll that niceness takes, especially for Black women and femmes who have been socialized to shrink, smile, and smooth things over; who have been trained to say “yes” even when our bodies and souls are screaming “no.”

Groops
07/24/2025
Groops Podcast: The Price of Nice in the Workplace with Amira Barger

🎙️✨ Episode 20 is live! What if being “nice” at work is actually holding your team back? In this thought-provoking episode, I chat with @Bobbi Wegner, PsyD to unpack the hidden costs of workplace niceness and discuss why embracing discomfort and honest conversation might just be the secret to authentic connection and breakthrough innovation. Listen now: https://www.joingroops.com/podcast/07-24-25 #WorkplaceCommunication #Leadership #ProfessionalDevelopment #WorkplaceCulture...

The Perkins Platform
07/21/2025
The Price of Nice: Advice for Saying What Needs to be Said

I had the pleasure of joining The Perkins Platform Podcast for a conversation that goes deep into the heart of my upcoming book, The Price of Nice: Why Comfort Keeps Us Stuck—And 4 Actions for Real Change (out October 28, 2025). We unpacked how “niceness” isn’t the same as kindness, how comfort can quietly uphold inequity, and what it really takes to move past performative optics into lasting change. If you’re a leader, communicator, or change agent who’s ready to step outside the...

Authorship
07/17/2025
Nerve over Nice with Authorship

When Charlotte Cramer first dreamed up doing live Q+As with authors, I was on her guest vision board. I’m deeply honored and so glad the universe made it happen. In this conversation, we got real. We talked about the price we pay for being “nice” and how choosing comfort over truth keeps us stuck—especially at work. I shared why I believe it’s time to trade in politeness for nerve and what that actually looks like in action. We covered: – The difference between niceness and nerve (and...

The Power of Owning Your Career Podcast
06/09/2025
Embracing Discomfort and Asking Bold Questions to Own Your Career

In this powerful episode of The Power of Owning Your Career Podcast, host Simone E. Morris sits down with Amira Barger, award-winning Executive Vice President and Head of DEI Advisory at Edelman, and author of the upcoming book The Price of Nice: Why Comfort Keeps Us Stuck and Four Actions for Real Change. Get ready to be inspired and challenged as Amira unpacks her dynamic career journey and shares actionable strategies for taking charge of your professional destiny.

BLKGirl Ambition
06/03/2025
The Price of Nice: Why Comfort Keeps Us Stuck w/ Amira Barger

In this episode of BLKGirl Ambition, Niya Baxter sits down with communications executive, professor and author, Amira Barger to explore why being “nice” is costing Black women their power—and what it means to lead with nerve instead. From her childhood on the island of Guam to the boardrooms of Edelman, Amira unpacks how systems of racism and patriarchy intersect, how ambition has evolved from survival to liberation, and why it’s time to stop waiting for permission and start disrupting the...

Leadership Snohomish
04/25/2025
April 25, 2025 Leadership Snohomish Step Up Conference - Morning Keynote

In this keynote, I challenged the idea that being "nice" is enough — or even helpful — when it comes to driving real change. Drawing from the core themes of my upcoming book, "The Price of Nice" (releasing October 2025), I unpacked how "niceness" can mask power dynamics, maintain inequities, and quietly stall the progress we desperately need. Instead, I introduced the concept of "nerve" — the courage to confront discomfort, speak truth to power, and disrupt the status quo. I called on all...

SHRM All Things Work Podcast
02/13/2025
Spotting the Signs of a Toxic Workplace All Things Work

In this episode of All Things Work, I, Amira Barger, Executive Vice President of Health Communications & DEI Advisory at Edelman, join host Anne Sparaco to discuss the critical issue of toxic workplace cultures. I share insights on how these environments impact mental health, team dynamics, and productivity, highlight key red flags to watch for, and emphasize the importance of empathetic leadership in building healthier workplaces. Read the 2024 Global Workplace Culture Report and the...

Love and Leadership Podcast
01/08/2025
Why Nice Is Not Enough with Amira Barger, EVP of DEI at Edelman

What does it really mean to be an ally in today's workplace? For Amira Barger, Executive Vice President of DEI Advisory and Health Communications at Edelman, it's about going beyond being "nice." Growing up as the daughter of missionaries in Guam, Amira learned early on about meeting people's needs and building community. Now, she's challenging leaders to move past surface-level actions and ask the critical question: "What do you need to show up as your chosen self?" In this powerful...

Reconsidered Change Hub
02/01/2024
Breaking It Down: The Current State of DEIB with Amira Barger, EVP/Head of DEI Communications &...

In a webcast for the @Reconsidered Change Hub, I discussed the current state of the Diversity, Equity, Inclusion and Belonging (DEIB) debate and shared best practices for positioning DEIB initiatives within companies. The Change Hub’s Breaking It Down series unpacks a complex topic or emerging trend in sustainable business through a practical, actionable, jargon-free interview with a leading expert. Watch a short clip below, then head to the Change Hub to catch the full webcast, an...

Health Care Council of Chicago (HC3)
01/17/2024
Trust the Foundation of Health Equity

HC3, in partnership with Edelman, hosted a virtual conversation on January 17 regarding the interconnected nature of trust in health care and its indispensable role in achieving greater equity in outcomes. This conversation explored the difficulties and possible advantages that affect adherence to treatment, patient welfare, and overall health results. It also examined ways to increase understanding of how people and organizations can leverage external elements to boost their approaches in...

All Inclusive Podcast
09/06/2023
How to Transform Personal Experiences into Impactful DEI Strategies | Amira Barger MBA,CVA,CFRE

In this episode we discuss how our personal experience can be transformed into impactful strategies with Amira Barger, Executive Vice President - Head of Health Sector Diversity, Equity, Inclusion (DEI) Communications at Edelman. We also discuss the common challenges organisations face in their DEI journey and Amira also provides valuable insights into the complexities of implementing effective DEI strategies.

California Black Health Network
04/27/2023
The Intersection of DEI & Health Equity

Diversity, Equity, and Inclusion (DEI) refers to the experiences people of color face interacting in the workplace. Health Equity refers to the experiences people of color have when interacting with the healthcare system. This Health Equity Forum will be an interactive discussion on the intersection of DEI and health equity, commonalities between the two, what we have learned from DEI work that can be applied to health equity movement, and we can move the needle in creating more equitable...

Health Action Alliance
12/08/2022
Emerging Workplace Health Trends for 2023 | Health Action Alliance

On 12/8/2022, hear from leaders in business and public health about how your organization can maintain a strong connection with your teams and support their well-being. Featured Speakers: Ashish Jha, M.D., White House Coronavirus Response Coordinator Amira Barger, EVP DEI Health, Edelman Tracy Watts, Senior Partner, National Leader for U.S. Health Policy, Mercer Dr. Claire Novorol, Chief Medical Officer, Ada Health Brittany Giles-Cantrell, Program Director, de Beaumont Foundation

YouTube
11/02/2022
DEI Beyond the Blueprint

This November, Edelman launched the quarterly “DEI: Beyond the Blueprint” — a salon-style event designed for audiences to expand their knowledgebase by hearing from panelists on a range of workplace culture, diversity, equity, inclusion (DEI), and health equity topics.

‎Diverseek on Apple Podcasts
08/08/2022
Principles of Practice for Institutional Change & Healthcare - Amira Barger (Executive Vice...

Join us for a conversation with Amira Barger to learn more about Principles of Practice for Institutional Change & Healthcare. Are you interested in building a more diverse workforce? Join us as we delve into the experiences of well-known DEI experts in implementing DEI programs at leading organizations. Listen to get inspired on how to roll out DEI initiatives in your organization. Learn from their Visit diverseek.com for...

All Things Equitable
05/31/2022
Twice as Hard: The Cost of Black Women’s Strength and Resilience.

Janelle chats with Amira Barger about the true costs behind Black women's resilience. From the confirmation hearings of Judge Ketanji Brown Jackson to having an alphabet soup of credentials, Janelle and Amira dive into intersectionality, misogynoir and the generational harm behind exceptionalism. More All Things Equitable: https://www.allthingsequitable.ca/ https://www.linkedin.com/in/janellebe... https://twitter.com/JB_Equitable

AllVoices, Reimagining Company Culture Podcast
05/18/2022
Build the Table Collaboratively

Amira Barger, Executive Vice President on the Global Health Sector team, Diversity, Equity, Inclusion at Edelman - Build the Table Collaboratively In this episode of Reimagining Company Culture, we’re chatting with Amira Barger, Executive Vice President on the Global Health Sector team, Diversity, Equity, Inclusion at Edelman. Amira is a scholar, practitioner, and thought leader who brings more than 17 years of experience in strategic communications that reach stakeholders, mobilize the...

Moore
03/08/2022
Inclusivity for impact in the nonprofit sector

To have the impact we want, the charitable sector must not just embrace gender inclusivity but embrace all people. This session, sponsored by Altus Marketing & The Zumaya Group, features a panel of outstanding women and allies working in the social good sphere talking about different aspects of inclusivity and how we can all be better, more inclusive leaders in the philanthropic sector. Panelists - Amira Barger – Executive Vice President, Edelman - Lisa Greer - Philanthropist,...

iOpening Enterprises
02/24/2022
Growing Your Workforce’s Emotional Intelligence with Lessons from the Black Experience

The weight of balancing demands at home and work while experiencing work stress and burnout is at an all-time high. Imagine having these experiences while also navigating laws that forbid access to doctors who provided the best healthcare or wondering if a disrespectful response to a boss would more likely lead to your death than firing. Black Americans who experienced these life and death challenges managed to find resilience and hope that led to overcoming barriers professionally while...

Chicago State University
08/06/2021
CSU Black Media Conference

Sponsored by the Department of Communications, Media Arts & Theatre at Chicago State University. Find the program and speaker bios at https://www.csu.edu/CMAT/events.htm DAY 3, 1 PM Careers in PR & Advertising Ashley Atkins, Vice President Health, Edelman Amira Barger, Senior Vice President Public Affairs & Public Relations, Olgilvy Bianca Bradford, Executive Vice President & Account Director, Leo Burnett Hosts: Dr. Liefu Jiang, Assistant Professor of PR and Tarana Hammond, Lecturer...

05/28/2020
Priceless Advice Conversation with Amira Barger, MBA, CVA, CFRE; Volunteer/Donor Engagement and More

A fun and informative chat with Amira "Mira" Barger (MBA,CVA, CFRE) recorded May 1st, 2020. We delve into her expertise and #PricelessAdvice on volunteer and donor relationships and engagement, particularly in a crisis like the current COVID-19 situation. Mira shares her thoughts and feelings on "working at home" (different than "from home"), and the work/life mental and physical health balance that so many #LeadersOfVolunteers are struggling with right now. Mira serves on the Board of the...

Rainmaker Podcast
05/19/2019
Equity and inclusion in the nonprofit sector

In this episode our good friend Amira Barger, Head of Business Development at the Public Health Institute talks with us about one of the most under-addressed topics in the nonprofit sector. Equity and inclusion. She shares her personal perspective on what it means to create equitable environments in the nonprofit workplace, why equity is important and inclusion is essential, and what some of the biggest roadblocks are. In our conversation, Amira mentions several great resources that...

Announcements/Awards

LITERARY TITAN
01/02/2026
Literary Titan Book Award: Nonfiction

2026 Literary Titan Gold Book Award for Nonfiction - The Price of Nice by Amira Bager. The Literary Titan Book Award recognizes outstanding nonfiction books that demonstrate exceptional quality in writing, research, and presentation. This award is dedicated to authors who excel in creating informative, enlightening, and engaging works that offer valuable insights. Recipients of this award are commended for their ability to transform complex topics into accessible and compelling narratives.

Porchlight Book Company
01/01/2026
2025 Porchlight Business Book Awards

The longlist of the best business books of 2025, selected by Porchlight. The Price of Nice by Amira Barger was named to the Personal Development & Human Behavior category.

North American Book Awards
01/01/2026
Award Winners | North American Book Awards

2025 North American Book Award Winners in Business Leadership/Management: The Price of Nice: Why Comfort Keeps Us Stuck and 4 Actions for Real Change by Amira Barger – Bronze

Involve - The Inclusion People
05/22/2024
2024 Top 100 Executives List - INvolve Empower

I am honored to be featured in INvolve - The Inclusion People's 2024 Empower Role Model Lists supported by YouTube within the Executives List, representing Edelman! These global lists celebrate Role Models in business who are driving inclusion for historically excluded people across business. Let’s all work together to shift the needle towards hashtag#inclusion within our organizations and create workplaces where everyone can succeed. You can view the full lists here: https://bit.ly/3xZv6Sh

onconferences
04/23/2024
2024 Top 100 DEI Professional Winners

2024 ONCON ICON AWARDS The OnCon Icon Awards recognize the top DEI Professionals in the entire world. Finalists were voted on by peers to determine the winners ( click here to see how winners are chosen ). The 2024 Awards were presented virtually at OnCon 2024 on April 23rd.

CMO Alliance
01/18/2024
Honoree: CMOs to Watch in 2024

Amira Barger was named to the 2024 CMOs to Watch list. CMOs to Watch is back, and it’s our biggest one yet! Returning with its third iteration, CMOs to Watch is our community’s choice of marketing leaders who are setting an example others need to follow. Each one is an inspiring leader, a dynamite innovator, and a marketing strategy maestro.If you’re looking for the marketers who need to be on your radar, this is the place to be.Dive into the report for our CMOs to Watch, along with the...

INvolve Empower
2023 Top 100 Executives Archives - INvolve Empower

Funmi is Group General Counsel and Chief Sustainability Officer at Halma, the FTSE 100 global group of life saving technology companies. Halma is committed to building a diverse and inclusive culture throughout the Group and is a signatory of Change the Race ratio.

Onmogul
Top People Leaders and CHROs of 2023

The Mogul Top People Leaders and CHROs 2023 list highlights the leaders who are making a difference and championing diversity, equity, inclusion, and belonging in their workplace. They are making continual strides in implementing DEIB best practices, investing in resources and tools to hire diverse talent, and placing diverse leaders across their organizations.

AccessElite Well-being
AccessElite | DEIB Advisory Board

AccessElite has appointed some amazing experts in Diversity, Equity, Inclusion, and Belonging (DEIB), to the AccessElite DEIB Advisory Board. These individuals are trailblazers changing the way companies transform diversity and inclusion in the workplace. Our advisors will provide thought leadership and ignite future programming, ensuring we continue to provide the highest quality experiences for you and your employees.

Journalistic Learning
10/05/2021
JLI Adds Two Members to its Board of Directors

Public Relations and Media Executives Amira Barger and Ritch Colbert Join the Journalistic Learning Initiative Board October 4, 2021 (Eugene, Ore.) - The non-profit Journalistic Learning Initiative (JLI) recently added two new members to its board, bringing the total number of board members to

GlobeNewswire News Room
07/14/2021
By the Bay Health Names Three Bay Area Business Leaders to Board of Directors

LARKSPUR, Calif., July 14, 2021 (GLOBE NEWSWIRE) -- By the Bay Health (BTBH) today announced the appointment of Amira Barger, Tracy Stempel Hogan, and Greg LeClaire to the Board of Directors. These three new board appointments reflect the organization's broadening services and expanding role serving the Bay Area with hospice care, palliative care, comfort care, grief counseling, pediatric care, and skilled home health care services.

Producer/Writer

AndScape/ESPN
01/12/2024
Martin All Over The Map: Episode 1, Washington D.C.

In honor of #MLKWeekend Andscape will be celebrating with a special series exploring the many iconic landmarks associated with Dr. King’s profound life and reflecting on his enduring legacy with journalist Marcus Lamar. The series is produced by Andscape, a Black-led media platform and subsidiary of ESPN, committed to creating, highlighting, and uplifting diverse stories of Black identity. Andscape, under The Walt Disney Co., encompasses various media divisions, including editorial, book...

AndScape/ESPN
01/13/2024
Martin All Over The Map: Episode 2, Montgomery AL

In episode 2 of Martin All Over The Map, Marcus Lamar takes us to Montgomery, Alabama and sheds light on some significant events that occurred in and around the city. #MLK #MLKweekend The series is produced by Andscape, a Black-led media platform and subsidiary of ESPN, committed to creating, highlighting, and uplifting diverse stories of Black identity. Andscape, under The Walt Disney Co., encompasses various media divisions, including editorial, book publishing, film and television, and...

AndScape/ESPN
01/14/2024
Martin All Over The Map: Episode 3, Atlanta GA

The third episode of MartinAllOverTheMap takes us through the significance of #Atlanta GA in the life and legacy of #MLK The series is produced by Andscape, a Black-led media platform and subsidiary of ESPN, committed to creating, highlighting, and uplifting diverse stories of Black identity. Andscape, under The Walt Disney Co., encompasses various media divisions, including editorial, book publishing, film and television, and music publishing, all united by the common goal of illuminating...

AndScape/ESPN
01/15/2024
Martin All Over The Map: Episode 4, Memphis TN

In our final episode of the series, Marcus Lamar takes us to the place of Dr. King's assassination: Memphis, Tennesse. #MLK #MLKWeekend #MLKDay The series is produced by Andscape, a Black-led media platform and subsidiary of ESPN, committed to creating, highlighting, and uplifting diverse stories of Black identity. Andscape, under The Walt Disney Co., encompasses various media divisions, including editorial, book publishing, film and television, and music publishing, all united by the common...