Allison Dukes

Director of Communications

United States

For over eleven years, I have provided clients with high-quality communications that connect with target audiences, promote the brand, and generate business. My core competencies include communications campaign planning, brand messaging development, media relations, project management, copywriting, editing, market research, social media marketing, visual communication, email marketing, and video production as well as public affairs, crisis communication and advocacy/issues management. I have successfully executed campaigns for local and national clients in various industries, such as non-profit, healthcare, sports, travel, hospitality, and technology. I have also received multiple awards and recognition for my work, such as the Merit Award for Public Affairs/Issues Management Program and the First Place Award for Company and Association Newsletters.

Portfolio
The Florida Times-Union
06/12/2024
Sponsored Article: Light Adjustable Lens Cataract Patient Story

After interviewing cataract surgery patient Craig Stadler, former golfer and Masters Champion, I created a video script (for use in TV commercials and online in social media, on the website, in email, etc.) and I wrote this editorial byline for the local Jacksonville paper. The materials promote the latest Light Adjustable Lens technology on behalf of my client, Florida Eye Specialists. Our goal was to increase premium lens cataract surgery patient inquiries for the practice.

Google Docs
Blog Example: Cataract Patient Story

This blog post for Florida Eye Specialists was part of a larger promotion for a new, premium cataract technology. TV and print news features also reached an audience of nearly 300,000 worth $30,000 in publicity value. Patient Story: Cataract Surgery With the Light Adjustable Lens Living a life...

Google Docs
Magazine Feature Story: Wireless Pacemaker

This feature article on behalf of Ascension St. Vincent's was written for Jacksonville Magazine as part of an earned media campaign that also resulted in a front page placement in the Florida Times-Union. That feature was picked up by the Associated Press and shared in publications across the cou...

Merck Animal Health
Pet Diabetes Awareness Campaign Video

This video was part of a two-year global public relations campaign I managed with Merck Animal Health and global brand MSD Animal Health. I wrote the video script and story board to help produce this and a total of five campaign videos, including travel to Europe to interview pet owners for a global version.

Lennar Homes
News Release Sample: Lennar at Stillwater

This news release, on behalf of Lennar Corporation, was part of a larger media outreach campaign including multiple in-person media events. A total of 80 media mentions reached an audience of over 4.1M, worth $90,000 in publicity value.

New York Post, Daily Mail UK, Sun Sentinel and more
Press Release Sample: Personal Injury

Press release coverage included features in the New York Post, Daily Mail UK, and locally in the Sun Sentinel for a total 145 mentions worth over $3M in publicity value. (Newswire distribution included in figures).

Merck Animal Health and MSD Animal Health
Global Pet Diabetes Awareness Communications Campaign

I managed a two-year global communications campaign to raise awareness for pet diabetes, in partnership with clients Merck Animal Health and MSD Animal Health. This toolkit overview shows all the various communications materials included in the campaign, both for veterinarians and pet owners. This included Social Media Campaign Guidelines, a 34-page social media plan shared with MSD Animal Health marketing managers around the globe, which led to an increase in web traffic of up to 400 percent...

Arthritis and Osteoporosis Treatment Center Facebook
Arthritis Center Social Media Samples

I oversee social media content and blog creation for a local rheumatology clinic. Leading a content creation specialist, together our team improved website page views by nearly 800% year over year (May 2022-2023 vs. May 2023-2024)

HabiJax
Habitat for Humanity Eastside Video

Working with client Habitat for Humanity of Jacksonville and other community partners, I project managed this campaign video raising awareness for the up and coming Eastside neighborhood. I coordinated and conducted all interviews, worked with the production team to oversee video direction, reviewed all soundbites and created the video script, and oversaw the editing process with the video team.