Alice Harbourne

Senior copywriter

United Kingdom

"Alice is a needle in a haystack. She simply gets it done delivering super high-quality work that is on point." - Jack Tang, Urban CEO
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I'm an experienced and versatile copywriter with a love of straightforward English. Here are some examples of times people have asked me to...

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Portfolio
Urban x Klarna - Urban Business
Promote workplace wellness

What would it take to convince your HR manager to book you a chair massage? It's what I set out to achieve in presenting a series of B2B case studies for on-demand wellness app Urban.

Metromag
05/09/2017
Compile a restaurant guide

I compiled, wrote, edited and acted as head judge for Metro's prestigious restaurant awards. It involved leading a team of judges and curating a comprehensive directory.

Metro, Bauer Media - NZ
04/20/2016
Make porridge interesting

Porridge. Each mouthful tastes the same. So how do you go about describing 10 bowls of it in an interesting way? Allow me to demonstrate.

Noted
11/13/2017
Advertise a luxury hotel

I love stepping into a new brand voice for an advertorial, which this sponsored luxury hotel preview demanded.

Paperboy
12/12/2016
Profile an inventor

A benevolent millionaire opens an outlandish west Auckland playspace. An example of the regular culture pieces I wrote for weekly magazine, Paperboy.

Metro magazine, Bauer Media, NZ
02/01/2018
Review a restaurant

After leaving my full time role as Metro's food editor, I continued on as a freelance restaurant critic. This is me at my most opinionated – I think I've mellowed since.

Techweek
03/01/2018
Simplify robotics

I researched over 400 companies to showcase five stories of cutting edge New Zealand tech for this national festival. Involved research, video scripting and writing long-form articles.

Douse & Co.
Market bubble bath

Happy hour, in the shower. In this example of product copywriting, my brief was to convey the sensory indulgence of a delicious new bath and shower range.