Alecsandra Tubiera

My passion for music led me to discover journalism. I started a blog focused on pop music, which opened doors to exciting opportunities. I attended concerts, including Greyson Chance's 2016 Manila Tour press conference, which fueled my desire to pursue a career in journalism even further.

In 2018, I worked as an editorial intern for EBR Media Asia Inc., contributing articles to prestigious publications like The World Financial Review and The Political Anthropologist. During my two-month internship, I conducted interviews with influential business leaders, crafted article proposals, developed social media tags, and wrote about various topics. This experience solidified my interest in journalism and media.

Continuing my journey, I joined South China Morning Post (SCMP) STYLE Magazine as a writer. Here, I explored diverse subjects such as veganism, fashion, and K-Pop, creating compelling articles that engaged readers and broadened my horizons.

Building on these experiences, I transitioned to a role where I worked closely with the Marketing Lead and SEO Team to develop effective SEO and content strategies. I wrote engaging blogs, EDMs (with Klaviyo), and content for marketing campaigns. I also created cross-platform content calendars, researched SERP trends using tools like AHREFs, and edited website and product copies to ensure consistency.

Currently, I work with the Global Marketing Team to develop and execute social media, PR, and CRM strategies. My responsibilities include creating and implementing engaging social media strategies across various platforms, curating and scheduling content, and monitoring performance metrics. I also assist in crafting press releases, designing email marketing campaigns using Klaviyo, and managing the email subscriber database. This role allows me to leverage my skills in content creation, social media management, and strategic communication to drive engagement and achieve our marketing goals.