United States
A multimedia journalist with 10+ years of experience, I've crafted editorial strategy and produced print, digital, social and audio content at top media companies. Skilled at working cross-functionally to maximize engagement and conversion, I find strategic ways to tell engaging narratives that entertain, inform and drive action.
Check out a few of the projects I've worked on throughout the years.
Interested in connecting with me? Send a message, and let's figure out how to amplify your story.
As a producer at theSkimm, I helped launch the Pop Cultured with theSkimm podcast. There, I managed the weekly production process of the show. Each week, we broke down trending culture topics and did a deep dive into the one story we couldn't stop talking about. When the show ended, I stayed on at theSkimm to work across the audio department.
As an editor, I developed content like this guiding a team of subject matter experts, designers, and account managers through the editorial production process to execute, publish and promote features and artwork based on relevant client research and trends.
As an editor and a copywriter, these are examples of email newsletters I've produced over the years for various brands. From selecting stories to writing heds and decks, I’ve handled the process from production from publishing and post-campaign reporting. These branded newsletter were designed to garner maximum engagement and drive actions (CTR, purchases, etc.) based on audience analytics.
As a community manager, I executed and evaluated successful campaigns for the Lifetime, Lifetime Movies and Married At First Sight social accounts across X(fka Twitter), Facebook and Instagram. There, I worked on high-priority campaigns including the It’s A Wonderful Lifetime holiday movie coverage. There, I increased growth on Instagram for @LifetimeMovies 800% from 4K to 32K+ and @MAFSLifetime 300% from 33K to 132K+.
SHEfinds often works with fashion and beauty affiliate partners to promote new products. This article is an example of a collaboration with various partners. In this piece, I tested and reported on winter boots for the SHEfinds audience and set up the affiliate campaigns.
As a marketing coordinator at SHEfinds, I was the lead copywriter for daily affiliate articles. This is an example of one piece I wrote for the brand. Using trend research and searching affiliate partner inventory, I crafted this story to appeal to the SHEfinds audience. Along with writing the story, I handled web production including setting up the affiliate links in partner systems.
Courtesy of the Jamaican Tourism Board, a few journalists and I scouted out some of the top wedding resorts and villas that feature all-inclusive packages for wedding parties.
For CafeMom, I had the chance to speak with Laila Ali about her personal experiences with adversity, her efforts to empower women through T.J.Maxx's The Maxx You Project, and her advice to women everywhere on how to overcome obstacles -- and prepare their kids to do the same.
Tia Mowry is daring women to talk about the good, the bad, and the unexpected that comes along with being female by working with Carefree on their new Speak Freely campaign. And I was able to chat with the actress about her involvement in the campaign and why the message is so important for her as a mom.