Marketing Content Plan for a Small Handmade Brand – A Professional Approach to Targeting the...
In this plan, I developed a comprehensive marketing strategy for a small emerging brand specializing in handmade products. The plan includes defining the brand name, visual identity, target audience, and an appropriate tone of voice that aligns with the brand’s essence. It also covers competitor analysis, highlighting key differentiators, along with promotional strategies for social media platforms. Additionally, it suggests suitable content types for each platform and effective calls to...