Abby Heugel

Copywriter, Copy Editor, Proofreader, Marketing Writer

United States

My expertise is proofreading/copy editing/content marketing writing/copywriting in the areas of B2B/B2C/DTC, health and wellness, retail, e-commerce, small business management, marketing, lifestyle, and travel, although I've edited and written about a variety of other topics. I'm also HubSpot certified in Content Marketing, Digital Marketing, SEO, and Inbound Marketing, completed the SEMRush SEO Toolkit and SEMRush Competitive Analysis and Keyword Research certifications, and earned the Poynter ACES Certificate in Editing.

Clients have included (but are not limited to) Meta/Facebook, Lyft, Instacart, Google, Kenvue (includes Johnson & Johnson, BAND-AID, Lubriderm, Aveeno, Neutrogena, Zyrtec, and others), Indeed, Amazon, and Microsoft. I'm also currently the managing editor of PROVOKED Magazine.

In addition, I have more than 90,000 social media followers, proving I know how to bring people in and coming back.

Portfolio
PROVOKEDmagazine
10/14/2025
My Body, My Temple, My $2,000 Copay

A wellness journey brought to you by deductibles, vague diagnoses, and the crushing realization that your insurance provider thinks your eyes and teeth aren't part of your body.

PROVOKEDmagazine
02/10/2026
How Valentine's Day Sold Out (and Why We Still Kind of Love It)

Love is still real. Valentine's Day is just an expensive performance review. Here's how to tell the difference. Valentine's Day began as a feast day honoring a saint-possibly multiple saints, possibly executed, definitely not shopping for push-up bras. It was meant to celebrate love, devotion, and sacrifice.

PROVOKED magazine
09/03/2025
Sorry. Not Sorry. Leave Your Shoes At the Door

In Japan, it's slippers. In India, it's sacred. In America, it's somehow controversial. Why do we keep dragging Costco floors and bathroom germs across our living rooms?

PROVOKED magazine
04/05/2025
The 10 Commandments of Grocery Shopping

If you’re someone who feels like they should build a separate grocery store for people who have actually purchased food before, know how to push a cart, and possess at least an ounce of spatial awareness—this one is for you.

PROVOKEDmagazine
10/07/2025
Middle-aged Women: Myths, Truth, and the Eye Roll You Deserve

Ten Myths Busted and No Patience Left Welcome to middle age! You've magically morphed into an invisible creature ready to spontaneously combust from hot flashes and the internal rage you feel when trying to figure out your new iPhone. You hate sex, fashion, and anything fun and you're more than a little bitter about it.

Dots and Pixels
How Commercial Printers Are Using AI

Commercial printers are already using artificial intelligence (AI) to help streamline tedious, manual processes in service of accelerating digital inkjet production processes.

PROVOKED magazine
05/31/2025
This is a Cry for Yelp

A woman, her house, and the items that finally have something to say.

Restore Hyper Wellness
Natural Ways to Boost NAD+

Our Medical Team shares the good, better and best ways to boost your NAD+ levels naturally to boost energy, metabolism, longevity and more.

Restore Hyper Wellness
The Best Therapies for Recovery

Feeling sore, run down or recovering from surgery? Discover science-backed ways to bounce back faster, reduce pain and feel your best-inside and out.

Restore Hyper Wellness
Your Spring Detox Guide

Curious about detoxing after winter? Our experts share simple ways to support your body's natural detox process to feel your best this season.

PROVOKEDmagazine
07/31/2025
Hair or Bare? Midlife Down There

Reclaiming our choices one wax, snip, or trim at a time Middle age is a time when you start asking philosophical questions like: Have I accomplished what I wanted to do in my life? What legacy am I leaving my cats? And most importantly: What the hell's going on with my hair?!?

Restore Hyper Wellness
3 Ways to Improve Fitness Recovery

Discover science-backed therapies to help speed up fitness recovery, reduce soreness and boost performance-without slowing down your routine.

Restore Hyper Wellness
The Best Dinner Time to Lose Weight

When trying to lose weight, maintaining a caloric deficit is critical for success. A recent study found that when you eat may be just as important.

Restore Hyper Wellness
‍Ways to Boost Human Growth Hormone

Learn about natural, science-backed ways to potentially boost your levels of Human Growth Hormone (HGH) to help improve your metabolism and well-being.

Restore Hyper Wellness
18 Tips for Improving Sleep

Lack of quality sleep can affect all aspects of your life, but there are simple tips to improve your sleep, and overall health and well-being.

PROVOKEDmagazine
05/17/2025
Extreme Senior Bingo: The Grit, the Glory, and the Battle for the Prize

At first glance it appears to be innocent enough, just a group of seniors gathered and tucked under rec room tables. But peel back the layers of blankets, ointment, and liver spots, and you'll find they're waging a silent war with the emotional arc of a Scorsese film-compete with grudges, glory, and arthritic grasps for [...]

PROVOKED by susan
06/28/2025
Death Becomes Her: The After-Party Edition

Rewrite your farewell, reclaim the narrative, and throw one hell of an after party. Newsflash: You're going to die. And unlike running into your annoying neighbor at the grocery store, you can't duck behind a display of Triscuits to avoid it. So how do you want to go out?

Quantum Group
03/25/2025
The Comeback of the Catalog

Quantum's Senior Enterprise Business Development Manager Patrick Leonard discusses the resurgence of print catalogs as part of a sales and marketing strategy that is driven by the use of personalization and integrating digital elements in print.

Restore Hyper Wellness
Immunity IV Therapy for Cold & Flu

One of the best ways to build up your defense system to help fight off infections during cold and flu season is by utilizing immune-boosting IV Therapy.

Restore Hyper Wellness
4 Ways to Boost Metabolism

Curious about boosting your metabolism? Find out which science-backed therapies can help.

Fairygodboss
Remote Work: Better or Worse for Women?

We talked to experts about the pros and cons of remote work for women, and strategies to achieve a healthy remote work-life balance. Here's their best advice.

Restore Hyper Wellness
Therapies for Winter Recovery

Winter's seasonal changes can impact your mood, energy levels and even emotional well-being, and science-backed therapies can help build resilience.

Restore Hyper Wellness
The Gut-Brain Connection

Your microbiome bacteria help regulate brain chemistry and influence various bodily systems. Here are ways to help foster a healthy gut-brain connection.

Restore Hyper Wellness
Best Hangover IV Drip Ingredients

While the best hangover remedies include hydration and rest, IV Drip Therapy with essential vitamins and nutrients can help ease hangover symptoms.

Restore Hyper Wellness
Enhancing Women's Bone Health

For women, bone health is extremely important. Our experts gathered data on why it matters and what women of all ages can do today to have a stronger future.

Kenvue
09/09/2024
8 things you might not know about Tylenol®

From how the brand began to how it broke cultural barriers, here's some information you might not know about the #1 doctor-recommended brand of pain reliever.

Restore Hyper Wellness
Enhancing Your Mental Well-Being

Our experts dive into the importance of mental health, healthy lifestyle practices and science-backed therapies to help manage stress and anxiety.

Restore
What is Red Light Therapy?

From skin health to muscle recovery, Red Light Therapy is one of the most powerful therapies that can help boost your mood, energy, sleep and healing.

Restore Hyper Wellness
Monthly Wellness Plan for Allergies

Learn about seasonal allergies and view our 30-day Wellness Plan tailored to help combat environmental allergies with science-backed therapies.

Kenvue
07/17/2024
5 nighttime tips to help put your sleep struggles to bed

Unlock ways to help improve your rest, from indulging in a relaxing skincare routine to creating a serene sleep environment and more. Talk to a healthcare professional if you have any questions or concerns about your sleep.

The Alternative Board
How StratPro Helped a Multi-Million Dollar Business Improve Efficiency and Company Culture

A focus on short-term planning, unclear communication channels, and lack of an organizational mission were contributing to process inefficiencies that resulted in customer dissatisfaction and employee frustration. With StratPro’s proven strategic tools and leadership transformation program, Riviera Bronze was able to foster a more inclusive company culture, while also improving efficiencies in the lead time that yielded a 20% increase in revenue.

Restore Hyper Wellness
30-Day Wellness Plan for Headache & Migraine Relief

Headaches are one of the most common health issues in the world. The World Health Organization (WHO) estimates that 40% of people experience headache disorders. There are many different types of headaches, and while people often use the word "migraine" to describe a bad headache, a migraine tends to be a more painful headache disorder with complex symptoms and features.

Kenvue
09/11/2024
3 Kenvue innovations to help with allergies, moisturizing, baby skin health

For more than 135 years, we've been committed to ensuring our products deliver safe, effective everyday care at every stage of life. Part of that dedication is using science-backed knowledge and perspectives to deliver new innovations and real solutions to everyday problems. Check out the latest breakthroughs from Kenvue that advance care from Neutrogena®, Zyrtec® and Aveeno® Baby.

Kenvue
01/16/2024
7 tips to combat dry skin

Look for a dry skin cure? Here's our advice on how to keep skin moisturized and healthy.

Franklindisplay
On the Move: 4 Benefits of Mobile Retail Fixtures

Custom fabrication of mobile retail displays and fixtures can help brands increase their display flexibility and versatility, and save time and money on costly setups and changeovers.

Kenvue
04/16/2024
7 thoughtful care package ideas for the college student in your life

For many college students, finals are just around the corner, which means lots of studying and stress and often not a lot of sleep, time to cook healthy meals or other important parts of self-care. That means now is the best time to send a little relief to the students in your life with a thoughtful care package.

Franklin Display
What to Know About Low-Carbon Steel

Low-carbon steel is a highly workable, malleable construction material for fabricating high-quality, eco-friendly retail displays and fixtures.