Aaron Welch

Freelance Writer

United States

Aaron Welch is a freelance writer based in the San Francisco Bay Area offering PR, marketing communications and content writing services to businesses primarily in the technology, finance and biosciences spaces, as well as to public sector and nonprofit clients. He occasionally writes under his own byline for online magazines and other publications. He is a graduate of the University of California, Berkeley, where he studied English and philosophy.

Portfolio
Climate & Capital Media
07/23/2020
Journalism | "This tech nonprofit is moving carbon capture from sci-fi to reality"

OAKLAND, Calif. — It wasn’t long ago that critics dismissed as fantasy the idea that wind or solar would ever make up a significant portion of America’s energy mix. But now not only do wind and solar energy make up more than 9% of all electricity generated in the U.S., they’re also consistently cheaper sources of energy than fossil fuels. For Noah Deich, founder of tech nonprofit Carbon180, it’s time for a new fantasy to become reality: Carbon removal, a family of technologies and...

Rocket Software
2020
PR/Content | Managing communications for established global software developer

Placed executive byline articles, conducted media relations and wrote marketing copy (everything from ebooks to case studies to other web content) for Rocket Software, a Boston-based software development company focusing on application modernization and optimization for the IBM ecosystem. The above is a link to the IBM i blog I managed, one of many Rocket projects I have been responsible for.

San Francisco Business Times
2020
Content | Advancing Bay Area economic development and nonprofit causes

Wrote hundreds of articles across dozens of advertising supplements, profiling top companies and business leaders and telling local business stories. Worked with clients such as economic development departments and local business associations to identify interesting stories and determine themes and messaging for supplements. The above is a feature I wrote for a supplement sponsored by Larkin Street Youth, a nonprofit dedicated to ending homelessness for young people.

Berkeleyside
06/12/2019
Journalism | "Northern California's longest running Juneteenth Festival returns Sunday"

BERKELEY, Calif. — The Lorin District in South Berkeley, the traditional center of the city’s African American community, will again play host to the Berkeley Juneteenth Festival this weekend. The festivities, which celebrate the day that the last former slaves learned of President Lincoln’s signing of the Emancipation Proclamation, begin at 11 a.m. on Sunday, June 16, and continue into the evening.

Linesight
2019
PR | Establishing West Coast media presence for Irish construction consultancy

Oversaw team that placed and wrote executive byline articles (example above) for Linesight, a global independent construction management consultancy. Contributed writing and media relations to secure article placements. Also provided additional content creation assistance to Linesight's marketing organization and helped introduce the Ireland-based company's datacenter construction consulting services to U.S. business media.

iota Biosciences
2018
PR | Introducing the world to "neural dust"

Designed messaging, created website and wrote press release introducing the world to iota Bioscience, a startup spun-out of research performed at the University of California, Berkeley that holds exclusive license to the millimeter-sized, ultrasonic-powered bioelectronic devices known as "neural dust." iota was acquired in October 2020 by Astellas, a Tokyo-based multinational pharmaceuticals company, for $127.5 million.