Websites + Podcast Feeds
Bill Bodkin
Storyteller | Player/Coach | Editorial Leader
United States
I’m a content and editorial leader with 20+ years of experience building and scaling content strategies that drive audience growth, engagement, and brand impact. Most importantly, I'm a dad, a husband, and seasonal DJ with a tremendous beard.
I currently serve as Editor-in-Chief of Pop Break, a digital pop culture magazine and podcast network. I lead end-to-end content strategy—from editorial planning and SEO to social and multi-channel distribution. In 2024, I led a full site relaunch and content overhaul that resulted in 4,200% audience growth and helped scale the platform to 7M+ views in 17 years through DIY social media, hard work and honest journalism.
My work sits at the intersection of strategy and execution. I’m a true player-coach: I build content systems, lead teams, and also write, edit, and shape high-impact content across campaigns, websites, and social.
What I Bring
Content Strategy & Editorial Leadership: Translating business goals into scalable, audience-first content programs.
Organic Social Growth: Building engagement-driven strategies that deliver consistent YoY growth.
SEO & Performance: Creating search-optimized content that drives discoverability and measurable results.
Brand Voice & Storytelling: Developing clear, compelling narratives across B2B and B2C audiences.
Team Leadership: Managing and mentoring large, cross-functional teams of writers, editors, and creatives.
I’ve also built working relationships with major brands including Netflix, Disney, Hulu, and Live Nation, and have extensive experience aligning content with marketing, analytics, and business stakeholders.
At my core, I focus on one thing: creating sincere, passionate content that connects with audiences and drives real results—whether that’s engagement, growth, or conversion.
