Tana Kipp

Copywriter

I create compelling online customer experiences for over 800 promotions per year, while collaborating with various cross functional teams to align customer and business needs. I've also designed writer training and standards to instill best practices. With a Retail Merchandising education and wide range of communications skills, I bring research, writing and editing experience that resonates with audiences.

Portfolio
Best Buy website
Printers Top Picks

Sort product by primary use and quickly explain key benefits, while showcasing popular products within each section.

Best Buy website
Speakers Buying Guide

Acting as an online salesperson, explain key product specs and highlight product options in a format that allows customers to quickly find the info most relevant to their needs.

Best Buy website
Microwaves Buying Guide

Acting as an online salesperson, explain key product specs and highlight product options in a format that allows customers to quickly find the info most relevant to their needs.

Best Buy website
PC Gaming Navigation Page

Collaborate with merchandising and marketing to create a landing page highlighting products customers regularly search for online.

Best Buy website
Logitech G Gaming Contest

Partner with marketing, legal and merchandising to align on promotional copy, while adhering to company legal requirements.