Tammy Bester

Copywriter / Content Specialist

South Africa

I create and implement content marketing campaigns and strategies for hospitality industries, luxury lifestyle, the finance sector and tourism industries.

My specialties are copywriting, email marketing, sales copy, feature writing and blogging. I am skilled in increasing visibility, improving SEO, generating leads and converting leads into sales.

Website Copy | Email Marketing | Blogs | Social Media | Video Scripts

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Portfolio
Find out more about my skills.
03/15/2022
VIEW MY CV HERE

Find out more about my work experience and how my skills can contribute to your company.

Campaign Emailers

Landing pages

Technical Writing: How-to's / FAQ / Product Copy

YouTube Videos

Fintech SEO Articles/Blogs

Pretoria Rekord
07/13/2021
Here's how to get small business funding

Your current level of debt and payment history may influence your credit score, therefore, a good credit rating makes for a good impression.

Brochures

Radio Scripts

CAPFIN

Capfin
02/21/2020
Web Page Copy

I wrote the website copy for capfin.co.za

Capfin
05/16/2018
We're all different

[Creative Writing] A short story detailing the lives of Capfin customers

Enca
07/23/2018
Two words that grabbed the attention of thousands of customers

SPONSORED CAPFIN's approach to providing short-term loans stem from two simple words: CAPFIN everywhere. The business model is simple; provide easy-to-manage loans of up to R 50 000, with repayment terms of up to 24 months, that is easily accessible to all.

Niche Articles

Benguela Cove
09/14/2017
Wine –it's an experience

Article featured in wine.co.za newsletter http://www.wine.co.za/news/news.aspx?NEWSID=31699&SOURCE=NewsFeedDaily&MEMBERID=25598

Tasting Notes

Benguela Cove
09/04/2017
MCC Tasting Note

I have worked closely with the head winemaker from Benguela Cove Lagoon Wine Estate to compile wine tasting notes. This MCC tasting note is one example of my many compilations.

Posters

Press Releases

Newsletters

SEO Content Blogs

Rogerwilco
07/07/2016
The catch-22 of Facebook advertising

Facebook is continually changing its algorithm to cater to the needs of its users. The tech corporation wants the site to be a personal experience for all. What Facebook is trying to avoid is for its users to feel like they're sitting on the couch watching endless TV commercials, rather than the shows they're paying for.

Rogerwilco
05/12/2016
Best LinkedIn practices for your business

In the digital world, LinkedIn is the professional equivalent of Facebook. Professionals can network online by sharing their thoughts and ideas, updating the career profile and connect with like-minded individuals.

Rogerwilco
02/03/2016
Tips and tricks for new social media marketers

Since the dawn of social media, marketers have been trying to figure out how to use it to their advantage without bombarding the public with ad campaigns. There is a fine line between being social online as a brand and using brand power to promote the business.

Rogerwilco
04/18/2016
Social media mistakes to avoid in 2016

Various social media accounts are not only necessary for your business but essential. A business owner that goes beyond the call of duty these days is one who sincerely replies to a Facebook comment. The world is revolving around social media and what is being said online can either make or break a business.

Rogerwilco
03/03/2014
The sparkly C's of writing copy

The process of designing a diamond engagement ring is different for each client, but two aspects are always the same: One, someone will start sweating profusely when it comes to calculating the price; and two, at some point during a diamond viewing I would have to explain the four C's.

Rogerwilco
06/26/2014
Is your content connecting with your audience?

Think about the songs that have stuck with you long after you heard them for the first time. These songs all made you feel something, didn't they? Perhaps it was sadness; perhaps it was joy. It doesn't matter which one it was, the point is the musician managed to connect with you on an emotional level.

Edublogs
05/06/2016
Setting up a new Facebook account for your business

Social media marketing is the most cost effective way to advertise your business. Your business may be doing great right now, but you could soar to new heights if you have an effective online marketing strategy. Unlike opening a personal Facebook account that could negatively affect your business, a business account could richly benefit your business if done right.

Edublogs
05/06/2016
Setting up a new Facebook account for your business

Social media marketing is the most cost effective way to advertise your business. Your business may be doing great right now, but you could soar to new heights if you have an effective online marketing strategy. Unlike opening a personal Facebook account that could negatively affect your business, a business account could richly benefit your business if done right.

SA Study
Use social media to make your event a success

The benefit of using social media as your promotion platform is that you can reach a whole lot of people at once. Whether you are raising funds for an awareness campaign or simply hosting a major birthday bash, posting it to Twitter or Facebook is the simplest way to get everyone's attention.

Cosmopolitan
02/18/2015
Securing Your Girls for the Jump

The girls Baywatch on jogged with ease across the sand, their hair swayed perfectly in the wind while their breasts bounced in a gentle rhythmic beat... But you're not on Baywatch and your breasts have no clue what rhythm is.

thatmotorguy
01/13/2015
You need an economy car if...

The Chevrolet Spark is one of the best economy cars on the market. Research shows that there is no way you can go wrong with this car, especially if you are need of a low maintenance vehicle. This car will come in handy if... You're a student Books, books, living expenses and some more books!...

SA Study
Improve your chances of getting an internship - SA Study

You are not the only one applying for an internship and you are probably not the only one who shares the company values. The competition is tough. There will be people who have better grades than you and who are more confident than you.

Rogerwilco
10/01/2015
The Importance of fact checking

99% of South Africans believe that fact checking is pointless. The statement above is questionable. Irrespective of the fact that the statement has no source, it also leaves doubt lingering whether it is true or not. Many find statistics or other relevant information online and accept it at face value.

Mweb Blogs

MWEB
Cloud security for small business operators

Cloud storage has become a preferred method of storing business and personal data, in the hopes of keeping it safe. However, it's no real surprise that some small business owners still remain wary of moving their precious information over to the cloud.

MWEB
3D Printing: Next big thing or all just hype?

If someone had said just a few short years ago that a machine would be invented which prints items in 3D, people would have called it a pipe dream. (Image via www.ultimaker.com) Suddenly, that pipe dream has become a reality.

MWEB
Protect your business against data loss

The digital age is well and truly upon us. We've advanced in the use of technology over the ages and so has the way we back up our most sacred business information. With the technological advancements, cyber-criminals often find it easier to hack your business from the comfort of their own homes.

Windhoek Social Media Posts

Unpublished

Short stories

Unpublished Work
07/18/2014
My mommy loves me

Consider adoption as an option - Rationale

Zazi Magazine