Raquel Tara

Digital Content Editor & Creative Content Strategist

Australia

For the majority of the past decade I have overseen the production and publication of original written content, as well as interactive media for RHUM media. My role focus has been quality and consistency across media types and web platforms, with special attention given to driving increased traffic and brand visibility.

I created, wrote and edited copy, editorial and educational resource material in Australia and the UK. My senior experience in corporate, educational and popular culture writing and editing spans over 10 years.

As the co-founder and managing editor for an online arts publication spanning 8 years; I fostered, trained and managed a media team of managers, writers, editors & interns internationally.

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Portfolio
Airbnb
01/12/2015
Creative Content Strategy

Property description for Live-in permaculture farm, Indonesia. I am the Creative Content Strategist and Social Media Manager for this property.

Airbnb
10/12/2014
Creative Content Strategy

Property description for Balinese Bed & Breakfast in Pantai Balangan, Indonesia. I am the Creative Content Strategist and Social Media Manager for this property.

RHUM mag
03/18/2012
Creative Content and Digital Content Management

RHUM was a leading online arts and culture publication based in Australia and the UK until December 2013. RHUM mag was published under the RHUM events and media brand - a DGF recipient and cultural organisation. RHUM mag ran for 8 years and set the standard for quality online arts journalism and writing. All submissions were thoroughly edited while writers were given professional support to further develop their craft. The organisation became known internationally for publishing 24 hour...

RHUM mag (Intranet)
2011
Digital Creative Content Resources

RHUM was a Not For Profit Cultural Organisation created as a portal to develop professional skills of talented creatives. I created many Digital Creative Content Resources such as this one RHUM mag writers. I ensured all writer submissions were finalised in a timely manner, thoroughly edited and writers were given professional support to further develop their craft. This included providing advice on narrative flow and logical organisation of material; ensured consistency of headings,...

RHUM mag Sample Newsletter
03/09/2010
EDMs and email marketing campaigns

RHUM's weekly newsletter was an excellent tool. Utilising EDMs and email marketing campaigns we not only strengthened our relationship with our subscribers, but also drastically developed new numbers in readers.

RHUM mag Independent Media Review Program
2012
Manage Media Teams, Social Media Strategy and Digital Content Management

Between 2009 and 2013 RHUM mag became known internationally for publishing 24 hour media review programs at the word's leading arts festivals across the globe including: Cannes Film Festival, Melbourne International Comedy Festival, Berlinale, Splendour In The Grass and The London BFI Film Festival.

RHUM mag (Intranet)
2010
Digital Creative Content Resources

To assure our readers that RHUM was the go-to, completely honest, un-biased for popular culture reviews, we designed this tough but fun review guide for our writers to follow. Obviously as managing editor I had to ensure our sub-editors were being tough with the scores too. I created and collaborated on many Digital Creative Content Resources such as this one for RHUM mag writers.

RHUM mag writer - Chloe-walker
Online Editing

Chloe Walker wrote for RHUM mag from 2009 until 2012 while I was the Managing Editor of RHUM's media projects. This is a link to several of the articles I edited.

RHUM mag Independent Media Review Program
2010
Manage Media Teams, Social Media Strategy and Digital Content Management

Between 2009 and 2013 RHUM mag became known internationally for publishing 24 hour media review programs at the word's leading arts festivals across the globe including: Cannes Film Festival, Melbourne International Comedy Festival, Berlinale, Splendour In The Grass and The London BFI Film Festival. .

RHUM mag (Intranet)
2009
Digital Resources for RHUM writers

In my role as RHUM's Group Managing Editor I wrote, edited, and developed educational resource materials such as style guides, review guides, and training manuals.